Upload
others
View
4
Download
0
Embed Size (px)
Citation preview
Unrestricted © Siemens AG 2016
Enhanced passengerexperience throughdigitalizationInnotrans 2016 | Pre-Press Conference | June 28, 2016 |
siemens.com/mobilityUnrestricted © Siemens AG 2016
Restricted © Siemens AG 2016June 27, 2016Page 2 Stefan Kemper
The Digital Challenge – Everythingis Connected: The Passenger, theOperator, the Train and the Traffic
Restricted © Siemens AG 2016June 27, 2016Page 3 Stefan Kemper
Challenges and opportunities Digital Solutions SiMobility AlwaysConnected Passenger Info + Train ITiCCTV
The Digital Challenge – Everything is ConnectedThe Passenger, the Operator, the Train and the Traffic
The operator needs real-time supervision (e.g. fleetstatus, safety and security),real time data for optimi-zation (e.g. utilization,energy) at any place.
Autonomous drivingchanges the way of travel-ling and transportation –with completely new busi-ness models of operation.
Passengers want to haveonline assistance, towork/consume, to beentertained and tocommunicate with theworld – everywhere.
The supplier has to deliverflexible, connected andcost/energy optimizedtrains. An open and secureIT-infrastructure is theenabler.
The (cost-) efficientand digitalizedoperator
The upcomingchallenge: Auto-nomous driving
The passenger:Always connectedon the journey
The supplier –enabling withinnovative Train IT
Restricted © Siemens AG 2016June 27, 2016Page 4 Stefan Kemper
Challenges and opportunities Digital Solutions SiMobility AlwaysConnected Passenger Info + Train ITiCCTV
Where do I need to get off the train?Do I have WiFi connectivity on board and infotainment services?
How much time do I have for my connection?
Which ticket should I buy?
Is it save to take public transport?
What other travel options do I have?
Siemens offers answers to frequently asked questions of passengers
Restricted © Siemens AG 2016June 27, 2016Page 5 Stefan Kemper
Siemens answers:Digital solutions for enhancedpassenger experience.
Restricted © Siemens AG 2016June 27, 2016Page 6 Stefan Kemper
Challenges and opportunities Digital Solutions SiMobility AlwaysConnected Passenger Info + Train ITiCCTV
Seamless passenger experience by intermodal and connected solutionsfrom door-to-door
• SiMobility: Intermodal informationand transaction solutions incl.handsfree ticketing “Be-in/Be-out”
• Always Connected: Connectedsolutions for passengerassistance and entertainmentduring the journey
• PIS+: Passenger Informationand guidance Systemdepending on passengerslocation and traffic situation
• iCCTV: Automated recognitionsolutions including detection ofseat occupancy and wheelchairspace availability
• Train IT: Fully integrated standardIT backbone for flexible and future-proof train application
SiMobilityAlways
Connected
PassengerInformation +
iCCTV
Train IT
Restricted © Siemens AG 2016June 27, 2016Page 7 Stefan Kemper
Challenges and opportunities Digital Solutions SiMobility AlwaysConnected Passenger Info + Train ITiCCTV
SiMobility solutions improve passenger travel comprehensively
SiMobility JustGoHands-free, on-the-go ticketingwith BiBo (Be-in/Be-out) andCiBo (Check-in/Be-out) flavors
SiMobility FlowProximity-based pushinformation for passengerguidance and source of usagedata for operators
SiMobility ConnectB2B platform enabling information andtransactions before, along and afterthe journey
SiMobility
Restricted © Siemens AG 2016June 27, 2016Page 8 Stefan Kemper
Challenges and opportunities Digital Solutions SiMobility AlwaysConnected Passenger Info + Train ITiCCTV
SiMobility makes travel easy, seamless and comfortable
Inform & Plan Book & Pay Travel Manage
Travelers
Restricted © Siemens AG 2016June 27, 2016Page 9 Stefan Kemper
Challenges and opportunities Digital Solutions SiMobility AlwaysConnected Passenger Info + Train ITiCCTV
SiMobility Connect: flexible base towards intermodal and mobile services
Service providers
Mobility retailer
B2B platformoperator
Apps/Portals for travelers• Customer portals,
Traveler profiles• Billing, payment• Single authentication
SiMobility Connect• Schedules, realtime info• Routing, booking
• Ticket provision, transactions• Billing, B2B clearing, …
Travelers
Transportoperators
Restricted © Siemens AG 2016June 27, 2016Page 10 Stefan Kemper
Challenges and opportunities Digital Solutions SiMobility AlwaysConnected Passenger Info + Train ITiCCTV
SiMobility provides guidance: contactless ticketing included
Entry
Departure Arrival
Exit
Station ConnectionMobility
StationPlatform Platform
Travelers
Restricted © Siemens AG 2016June 27, 2016Page 11 Stefan Kemper
Challenges and opportunities Digital Solutions SiMobility AlwaysConnected Passenger Info + Train ITiCCTV
SiMobility for enriched mobility offerings
Extend mobility offerings
Single-mode offering
Multimodal services
+ + + …
Simplify travel
Best-price – hands-free
Complex tariff systems
TICKETOFFICE
XYZ
Increase customer satisfaction
Confident passengers
Lost in mobility jungle
Restricted © Siemens AG 2016June 27, 2016Page 12 Stefan Kemper
Challenges and opportunities Digital Solutions SiMobility AlwaysConnected Passenger Info + Train ITiCCTV
Siemens as innovation partner for third largest rail operator in Switzerland
Scope• Easy access to intermodal mobility services incl.
routing• Timetable (static, dynamic)• Integration of BiBo functionality via mobile app• “Best-price” module for optimization after public
transport trip
Siemens has been selected asinnovation partner for the development,implementation and operation of a salesplatform – to go live at the end of 2016
13 miopassengers p.a.
125 kmrail network inEast/CentralSwitzerland
3rdlargest railoperator inSwitzerland
Restricted © Siemens AG 2016June 27, 2016Page 13 Stefan Kemper
Challenges and opportunities Digital Solutions SiMobility AlwaysConnected Passenger Info + Train ITiCCTV
Solutions for Train Operators
Solutions for Passengers
Passenger Assistance Systems
Advertisement
Conductor Assistance Systems
Internet on BoardInternet on Board
Passenger Information Systems
iCCTV/Security Control
Control Center
Utilization Optimization/Asset Availability
Ticketing
Fleet Management
Diagnosis
EntertainmentEntertainment
Driver Assistance Systems
Restricted © Siemens AG 2016June 27, 2016Page 14 Stefan Kemper
Challenges and opportunities Digital Solutions SiMobility AlwaysConnected Passenger Info + Train ITiCCTV
Velaro Turkey with digital AlwaysConnected solutions:Internet on board, passenger assistance and entertainment
INTERNET ACCESSAAA = Authentication,authorization andaccounting
ACCESSABILITYIn-seat displayson board monitorsmobile devicessatellite connection
COMMERCEadvertisement
MOBILITY INFOcoach related inforoutes, platforms,connections
INFORMATIONcurrent news, weatherinfo, announcements,driver view camera
WAYFINDINGdirectionsmoving mapstation maps
NEWSnewspapers, RSS feeds
AUDIO ON DEMANDplaylists, albums
VIDEO ON DEMANDplugin-free, payment,video games
LIVE TV/RadioIP-TV streamsIP-radio streams
e-READINGbooks, magazines
Restricted © Siemens AG 2016June 27, 2016Page 15 Stefan Kemper
Challenges and opportunities Digital Solutions SiMobility AlwaysConnected Passenger Info + Train ITiCCTV
Passenger Information System Plus – Imagine you are standing at the doorand want to catch the next train
The all-in-one passengersystem provides• Realtime interference
management of delays,malfunctions, incidents, etc.
• Guidance system for passen-gers before entering platform
• Simplified display of complexcontent e.g. network map,infrastructure
Restricted © Siemens AG 2016June 27, 2016Page 16 Stefan Kemper
Challenges and opportunities Digital Solutions SiMobility AlwaysConnected Passenger Info + Train ITiCCTV
Intelligent Closed Circuit Television – iCCTVUnderstand complex situations to increase passenger comfort
IntelligentCCTV means …• Detection of occupation
level – available seats,standing room anddedicated areas
• Analysis ofpassenger flows
• Automated alarming incase of safety threats
Occupationlevel
Dedicatedareas
safetythreats
passengerflows
Restricted © Siemens AG 2016June 27, 2016Page 17 Stefan Kemper
Challenges and opportunities Digital Solutions SiMobility AlwaysConnected Passenger Info + Train ITiCCTV
Intelligent Closed Circuit Television – iCCTVData analytics and algorithms for enhanced passenger comfort
Passenger flow• Passenger counting and movement analysis• Active guidance of passengers using digital channels
Occupation level• Detection of available seats and dedicated areas for
wheelchairs, bicycles, baby pushchairs• Dynamic prognosis of occupation level• Display of available places on the train, on passenger
assistance and conductor app and at the station
Safety threats• Detection of potential aggression or suspect objects• Detection of vandalism on the train• Automated alarming of driver, operators staff
and control center
Benefits for passengers• Easy and relaxed seat finding• Higher safety and comfort feeling• Faster boarding/leaving of trains
Benefits for train operators• Higher passenger satisfaction can
lead to higher utilization/revenue• Utilization data help to better plan
and optimize capacity and resources• Shorter response time and more
capable of acting in case of threats
Restricted © Siemens AG 2016June 27, 2016Page 18 Stefan Kemper
Challenges and opportunities Digital Solutions SiMobility AlwaysConnected Passenger Info + Train ITiCCTV
Back OfficeLand Side
Train Control System
TractionControl
ExteriorDoor
ExteriorLighting
OperationalState
FireAlarm
PowerSupply ...
Persistence
Camera Display Lamp
Counter/Sensor
PublicAddress
AttendantHandheld
...
Computing Capacity
Train-Ground-Com. CCTV Interior
LightingPassengerInformation
PassengerCounting
Reser-vation ...
Content
PassengerHandheld WLan
Infotainment
Computing Capacity
Train IT: Separation in homologation and non-homologationrelevant systems enables faster innovations
Train ITSubject of high safety requirements Subject of fast innovation
Messages HMI Drive
Break Door Supply
WLan
Restricted © Siemens AG 2016June 27, 2016Page 19 Stefan Kemper
Challenges and opportunities Digital Solutions SiMobility AlwaysConnected Passenger Info + Train ITiCCTV
Train IT brings innovative applications and saves costs over the lifecycle
Benefits of Train IT for operators
• A modular and standardized Train IT architecture for the operatorand passenger IT network generates significant cost savingsover the whole lifecycle of a train
• The new Train IT is the backbone to “plug-in” innovative railapplications (iCCTV, passenger information, WiFi, entertainment,diagnosis systems, etc.)
• Standard IT (HW and SW) components for the non-homologationrelevant parts bring flexibility to upgrade and replace IT easilyand quicklyà lifecycle of IT/SW vs. lifecycle of a train
• Obsolescence and interoperability issues are “things of the past”• Easy and future-proof to integrate 3rd party applications• SW-updates can automatically be dispatched to and installed on
the train (no manual updates via USB stick or CD Rom anymore)
Rhein-Ruhr-Express will beequipped with Train IT
Restricted © Siemens AG 2016June 27, 2016Page 20 Stefan Kemper
Challenges and opportunities Digital Solutions SiMobility AlwaysConnected Passenger Info + Train ITiCCTV
Digitalization driving customer benefitRRX exemplifies new digitalization offerings
RRX will be equipped with innovative, digital solutionsfor passengers and operators
Rhein-Ruhr-Express (RRX) Digitally enhanced electrificationand automation components• Tailor made train setup based on optimized
Lifecycle Costs (train, service and energy)
Best assetutilization
Guaranteedavailability
Digital services• Smart data analytics for vehicle service• Preventive up to predictive maintenance• Bogie remote diagnosis
Enhancedpassengerexperience
Vertical software/IT solutions• Internet on board (WiFi)• Passenger Information System• Security for passengers (CCTV)
Thinking mobility further …Thank you.
siemens.com/mobilityUnrestricted © Siemens AG 2016