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Enhancing Customer Experience for In-Store Retail
rBeacon mobile solution provides a wide range of features to facilitate continuous customer engagement, within the store, for iOS and Android device users.
Solution Overview
In-Store Coupon – Customers receive targeted coupons based on context awareness
In-Store Navigation – Assists in finding the right products through in-store map navigation
Proximity Marketing – Relevant advertising of products using geo-fencing
Product Catalog Videos – Engage customers with new product launch videos-shelf space advertisements
Promotion/Ad Campaign – Customers can receive promotional messages during holiday seasons
Store Check-list – Reminder notifications based on location for store item pickup
mPOS/ Checkout – Easy checkout through contactless payments, such as Apple Pay/Passbook and loyalty cards
Smart Store – Helps to facilitate communication between sales associates and dispatch them based on their area of expertise
Analytics – Customer behavior pattern and in-store traffic help retailers to address product effectiveness and store utilization
Quality ofservice
ContinuousEngagement
ContextualInformation
Person-alization
In-StoreExperience
CustomerInsight
In-StoreEfficiency
RetailerDifferentiation
CUSTOMER RETAILER
rBeacon
RapidValue’s rBeacon Solution is an indoor proximity retail solution that empowers customers, and creates high interaction and engagement with consumers in retail stores. The mobile application will provide contextual information to customers, with information to view product information, view videos, receive coupons and other discounts in real-time, depending on where they are in a store.
1 The application interacts with rBeacon CMS platform to receive custom messages
2 Business rules enabled in rBeacon CMS derived from the Analytics engine of CRM/Marketing/Beacon help in customizing messaging to consumers
3 Beacons provided by the partner companies will be configured and installed in the stores
rBeacon platform will enable retailers to convert customer data points – patterns, trends, store traffic, behaviors into meaningful insights and analytics. It enhances your customer experience, increases sales and thus, generate higher revenues.
Leverages Location Services: Creates a smart location-oriented infrastructure
Enhances Customer Interaction: Mobile applications, enabled with rBeacon feature, can drive and create high customer interaction and engagement
Provides Essential Information: Engages and influences customers with contextual information.Through alerts and push notifications on latest offers. And updates on new product information in the form of videos/catalog
Rewarding the customer: Easy checkouts through contactless payments and reward cards
Enriching Customers in real-time: Acquiring wealth of information on in-store shopping behavior in real-time before a purchase – a big win
Increase in loyalty: Alarming increase in loyalty initiatives
Platform Configuration
Analytics
Key Benefits
Captures customer shopping patterns
Provides meaningful analytics to retailers on user behavior
Represents in graphical BI dashboards
Enables retailers to promote based on customer behavioral pattern
Collect Data
Analyze Data
Visualize
Perceive
eCommercesystems
Enterprise Systems
Marketin
g
CRM
Beacon
Applic
ation
rBeacon Platform
ANALYTICS ENGINE/DATA WAREHOUSE
APP DATA
CMS
Database
Analytics Dashboard
Retail store
rBeaconApp
Beacon Hardware Provider
RapidValue is a leading provider of end-to-end mobility solutions to enterprises worldwide. Armed with a large team of experts in mobility consulting and application development, along with experience delivering global projects, we offer a range of mobility services and solutions across industry verticals. RapidValue delivers its services to the world’s top brands and Fortune 1000 companies, and has offices in the United States and India. www.rapidvaluesolutions.com [email protected] +1 877-643-1850
© RapidValue Solutions
Custom Built Legacy Systems