Upload
marina761
View
149
Download
0
Embed Size (px)
Citation preview
25th Conference of Alzheimer's Disease International10-13 March 2010 Thessaloniki, Macedonia, Greece
"Dementia: Making a Difference”
Diane MansourPresidentAlzheimer’s Association Lebanon
Fundraising for a sustainable future in difficult times
“Organizing a successful Fundraising Dinner”13 March, 2010
Sustainability vs. Difficult Times!Impossible mission …
Lebanon does not live through an economic crisis, BUT
Our cultural context is very difficult for fundraising No tax exemptions
Identify better with other causes. Children, handicapped, cancer…
Alzheimer is little known and/or denied
The value of our services – much of it support to
caregivers, rather than PWD - not understood
War on Lebanon – July 2006 Hindered fundraising
Left negative consequences
In spite of Difficulties…
The mission goes on…
...reaching out to people…
AAL sustained its services and programs…
Providing direct services
Acting as an Information Center
Raising Awareness
Provide direct services…
Personalized consultations
Provide personal practical and emotional support as well as information directly to family members.
Support group Meetings (weekly)
Caring for a person with dementia can be exhausting and isolating. Sharing experiences helps improve the care given to the patient, the general well being, as well as encourages new experiences, while diminishing stigma.
Helpline
Provide counseling, reassurance and a professional listening ear, as well as give up-to-date information and advice on new methods and techniques to solve problems.
Regular meetings for caregivers (monthly)
Lectures presented by doctors and other specialists, followed by Q&A sessions.
Provision of beds, mattresses and wheel chairs
Allow Alzheimer’s patients to benefit from the best available equipment, on a renewable short term loan basis.
Act as an information center…
Website
Access to information on the disease; lists and describes the Association’s activities with up-to-date news and presentations
Our new website will feature a semantic portal with the latest daily news on AD
Library
Lending of books, in French, English and Arabic; proudly published the first book on AD in Arabic. More than 100 students from different schools and universities researched their end of year papers at AAL premises.
Nursing homes referral
Survey of current practices in assisted living facilities; training of staff in professionals homes.
Public Meetings
Provide information to the public at large; fighting stigma and discrimination.
Media Exposure
Participation in TV talk shows, and
Inserts of articles in newspapers and Magazines.
International participation
Alzheimer’s International meetings give us direct access to a supporting network of information and research.
Programs & Projects
Implementation of a number of programs and workshops to enhance quality of life of people with dementia.
Training of staff in Lebanese hospitals
Building capacities program & toolkit
Research: Dementia Prevalence in Lebanon –Martin Prince Dr. Kieu Phung
Raise public awareness
Reaching People…
Provided support and Guidance to more than 850 families in Lebanon
More than 50 lectures for caregivers at the Lebanese Order of physicians
More than 40 lectures to the general public in different areas of Lebanon
Meeting with more than 150 families through regular support group meetings
Conducted 5 workshops for staff in nursing homes
Distributed 2000 copies of ‘The Best Friends Approach to Alzheimer’s Care’ free of charge
Provided equipment to more than 100 families
More than 100 students from different schools and universities researched their end of year papers at AAL
Represented Lebanon in 15 International conferences
More than 25 TV interviews
Billboard Campaign
Media exposure in Newspapers and magazines.
Some Highlights The first international conference on Alzheimer's disease in the Arab
region
Encourage the establishment of Alzheimer’s disease in the Arab region.
Raise awareness on Alzheimer’s disease in the Arab Region.
USAID grant to Alzheimer's Association Lebanon
Fully furnished and equipped the office of the Association.
Allowed the purchase of special equipment to be lent to people with dementia.
Covered the printing of the Arab version of the book "The Best Friends Approach to Alzheimer’s Care".
Al Walid Bin Talal Humanitarian Foundation
Grant for enhancing the quality of care in nursing homes
Assessment and evaluation of nursing homes. Introduction of occupational therapy – “use it or lose it”.
Conduct training workshops for nursing homes staff.
Encourage the establishment of day-care services in nursing homes.
SOS Fundraising!!!
Months of brainstorming
Decided upon…
FUND RAISING GALA DINNER
Unfortunately:No Money, no mission…
3-4 months prior to the event.
Decide on the Venue
Indoors / outdoors
Capacity (number of people)
Does it offer decoration – flowers – tables display
Entertainment
Tombola
Determine an appropriate date
WAD
Not to coincide with other national activities.
September 30
Invite a patron
Planning the event
It is a well established method in Lebanon
People are strongly motivated by social visibility
An early prominent patron will therefore encourage “society” members to follow suit
List of invitees should include:
Ambassadors
Governmental officials
Name dropping / sponsors
The leaflet proved to be an excellent fundraising method
Why a Gala Dinner?
Brief Description
Venue - Casino of Lebanon Offered Entertainment (Circus Eclipse)
Distribution of Leaflets Define sponsors by categories
Showed a video of testimonials Recognition to sponsors
Showed a video produced by us for TV on WAD
Presentation of a Prize to the Patroness
Show: Prize winning Circus – China
Promotional Aids
Attractive invitation cards
Leaflet – Sponsors by Categories Platinum
Gold
Silver
Bronze
Advertisement
TV Interviews & talk shows.
Pins
Press releases Photos exposure in prominent magazines
Executive director
Assistant
Accountant
Part timers (3)
Volunteers (3)
Transport service
Board of Directors
People involved
Magazine Insert
Magazine Insert
Sponsors (20)
Platinum(2)
Gold(1)
Silver(4)
Bronze(13)
Ticket sales 450 places
Achievement
Expenses incurred
0.54
0.22
0.08
0.16
Venue
Media
Printing
Miscellaneous
Income vs. Expenses
66.66%
33.33%Total Income
Expenses
Press Releases
Thank you!
My only regret is that we may have succeeded as much by appealing to people’s vanity as to their sense of
responsibility