Enhancing the customer experience with Loyyal, Blockchain, Big-Data and AI

About MeShannon Code

LOYYAL IS THE LEADING BLOCKCHAIN NETWORK

FOR THE LOYALTY INDUSTRY

Travel . Financial Services . Media . Utilities . Healthcare . Retail

WE LIVE IN THE SOCIAL AGE

WE WANT FLEXIBILITY & CONTROL

WE WANT TO SHARE & INTERACT

WITH THIS, I AM LOYAL

#customersmatter

Fast Hassle Free Experience

Feel Heard

Feel Helped Not Sold to

Feel Satisfied

Drive Sales

Retain Customers

Customer Growth

Optimize Cost

Business Needs Customer Needs

Program

scalability

Liability

ManagementReal time

Interoperability

Multi-branded

programs

Dynamic &

Personalized

TOKEN TREE

COMMON LEDGER

BRANDED TOKENS

DISTRIBUTED TRUST

SMART CONTRACTS

• PERSONALIZED REWARDS

• SPLIT LIABILITY

• MULTI-BRANDED PROGRAMS

• FRAUD PREVENTION

• PEER TO PEER SHARING

• INSTANT EARN / REDEEM

• LONGTAIL ENGAGEMENT

• EXCHANGE PORTAL

• MICRO-TRANSACTIONS

EXAMPLE USE CASESCAPABILITIESLOYYAL CORE

LOYYAL CAPABILITIES

Blockchain - Distributed Ledger

TOOLS

Big Data & Analytics

On demand Insight & Prediction

TOOLS

Perpetual Connectivity (Geo Aware)

TOOLS

Cognitive Computing

TOOLS

External data sources:

• Systems

• Beacons

• Geo Check-in

• RFID

• QR Codes

• Chatbots

• AR / VR

• AI

• Oracles e.g.

wearables

• Content targeting

• Liability management

• Fraud management

Instant Earn & Redemption

Distributed Ledger

Environment

Cardholder

Wallets

Merchant

Wallets

• Peer-to-peer• Multi-brand

• Smart Rewards

• Smart Contracts

• Combining tokens

• Identifiing target audiences

Program

Nodes

Program Rewards

2: Subtoken tags (Invisible):

Event specific tokens

Member profile tokens

Merchant profile tokens

1: Master rewards tokens

Combinable

BRINGING IT ALL TOGETHER

• Presenting offers / rewards

to customers accordingly

• Scalability, Interoperability

MONITOR SOCIAL MEDIA FOR YOUR BRAND

CATEGORIZE SENTIMENT

Geo Locate Associate with customer

accounts

Predict behavior Engage

Individualized to each user's needs,

history and mood

Using loyalty offers to reward users

Users leave feeling satisfied

Deep-dive

NETWORK ARCHITECTURE

Secure

Connection

ORCHESTRATED DISTRIBUTED NETWORK

Options:

• On premise

• Enterprise Cloud

Program Node

DLE (DISTRIBUTED LEDGER ENVIRONMENT)

Program Ecosystem

(ILOYATLY PROGRAM ENVRIONMENT)Other programs /

program partners

Secure

Connection

Secure

Connection

Program

Node

SCALABLE NETWORK

POP-UP PROMOTIONS

IMPROVED CUSTOMER EXPERIENCE

Reach a global partnership network with ease

Easy integration of new partners

Streamlined process reduces cost

SCALABILITY & INTEROPERABILITY

Program

scalabilityReal time

Interoperability

MULTI-BRANDED PROGRAMS

Multi-branded

programs

NO SACRIFICING OWN BRAND

PROGRAMS WITHIN PROGRAMS

Build value network whilst retaining control of

your brand

Cascading permissions throughout

relationship networks as sub-branded

programs

NEW COALITIONS AND COLLABORATION

Shared value proposition across businesses and

common partner pool already available.

REAL TIME REWARD ACCESS

REAL TIME PROMOTIONS

SATISFIED CUSTOMERS

Points available instantly to redeem

Target customer behavior in real time

Incentivization program is aligned with

customer lifestyle and wants

DYNAMIC ISSUANCE & REDEMPTION

Dynamic &

PersonalizedSmart (Contracts)

Targeting

PROFIT FROM INCREASED VELOCITY OF

REDEMPTION

PROFIT FROM EXCHANGEABILITY

REDUCE YOUR LIABILITY

FRAUD & RISK MANAGEMENT

Efficiency allows for more variable redemption

options

Protect breakage profitability with dynamic point

value adjustment

Instant liability cost allocation across partners

Real time point audit and tracking with direct

controllability

RISK & LIABILITY MANAGEMENT

Liability

Management

WHAT MAKES THIS DIFFERENT?

Complex rules preventing

customer choice

Inflexible; can’t

accommodate new patterns

Based on file transfers

Open customer environment;

Customer-centric & user–defined

Smart Rewards –

Programable Tokens

Blockchain = Common

Ledger (1 Data Source)

Old world New world

BETTER

DIFFERENT

EASIER

THE LOYYAL TEAM

Sean Dennis CHO / Co-Founder

10 Years EntrepreneurInt. Investment

CASS Business School

Michael SullivanDirector, Information

Systems/DevOps

11+ Years as a Technologist

Gregory Simon CEO / Co-Founder

15 Years in financeCPA/CBP

Columbia MBA

Chris GangaTechnical Lead

BSc Applied

Mathematics &

Computer Science, JKUAT

Shannon CodeChief Architect / Co-

Founder

5+ Years Dev.4+ Years Blockchain

Cryptography Specialist

John WhittonEVP, Technical Process

20+ Years Dev. Blockchain Entrepreneur

Software Architecture

Matthew Hamilton Strategic Partnerships/

Investor Relations

10+ years of Managing &

Directing Fintech Co.'s

Chelsea FerridayBusiness Relationship

Manager/

Operations

Strategy, analytics & loyalty technologist

Stuart Evans EVP, Loyalty Strategy

20+ Years in Loyalty

Former ICLP Executive

Emirates, BA, Hertz, Sony

Robert Moerland EVP, Global Business

Development

15 Years in Loyalty

Innovative Program Design

KLM, United, IHG, Etihad

Pascal-Louis PerezAdvisor, Engineering

10+ Years FinTech &

PaymentsFormer Director

Engineering of Square Inc.

NODES ALREADY OPERATING ON

LOYYAL’S NETWORK

“The Loyalty game is changing, and Loyyal is

here to facilitate that change for operators” –

Neetan Chopra, SVP Emirates

“We are thrilled to partner with game-changing

companies such as Loyyal in driving forward the National Innovation Strategy” –

Ahmad bin Byat,

Managing Director, Dubai Holding

INTELLECTUAL PROPERTY: PATENTS PENDING

NUMBER FILING DATE NAME

Non-Provisional

14796691 07/11/14

Distributed ledger protocol to incentivize transactional and non-transactional

commerce (USA, Canada, EU, Brazil, UAE, South Korea, Japan, Singapore, Australia

and PCT)

15402209 01/09/17 System and process for tokenization of digital media

15284457 10/03/16 Tokenization and management of liability

15403082 11/10/15 Abstracted value consensus protocol

15433107 02/15/16 System and process for product brand loyalty and incentives

15402216 09/21/15 System and Method for Verifying Digital Media Authenticity

THE RELATIONSHIP ECONOMY IS HEREThe way to compete in loyalty

has fundamentally changed

#thesocialage

info@loyyal.com | www.loyyal.com