Enhancing the Passenger Experience with Interactive

Applications

David PookDirector of Product Development

Thales Avionics – TopEffects!

The Vision

• Provide a seamless experience for a traveling passenger from trip preparation → airport check-in → flying → destination

• Incorporate entertainment, communications, and information applications during flight that are used on the ground everyday

Let’s See How This Might Look!

Meet Joe Traveler• At home, Joe has all the latest toys

– Digital Satellite TV / Tivo– High Speed Internet w/ IP Telephone– Home Theater with Surround Sound– Xbox 360 / Playstation / Nintendo

• On the road, Joe is always connected, entertained, informed– Laptop– Mobile Phone– MP3 Player– PDA– Video Games

What happens when Joe gets on an airplane?

Mobile Phone

Bluetooth headsetMP3

PlayerUSB Stick

PDALaptop Dual Time Zone Watch

Joe’s Last Minute Trip

• Needs to be in Tokyo tomorrow!

• Books his airline tickets online

• Downloads his frequent flyer preferences from airline web site to USB thumb drive

• Grabs all his mobile toys and heads for the airport

Joe at the Airport

• Checks In & Upgrades to Business Class using Miles

• Calls Family

• Purchases Change of Clothes

• Hustles Through Security to the Departure Gate Just in Time

Joe Boards His Flight

• Inserts USB Thumb Drive into his seat– In-seat Video Monitor displays “Welcome

Aboard Joe Traveler. Would you like your Diet Coke at this time, or something else?”

– “Ms. FliesAlot will be serving you on today’s flight, and will bring your beverage shortly.”

• Joe sets his watch to current local time in Tokyo based on information on his Video Monitor

After Take-off Joe Gets Connected

• Plugs laptop into In-Seat Power System to make sure it is fully charged

• Logs onto high-speed internet service, downloads latest power point & makes last minute changes

• Chats (text) with his boss seated in Economy class regarding the meeting plans

• Makes hotel reservation in Tokyo• Emails completed presentation to hotel for

printing

Joe is Entertained

• Watches one of the latest blockbuster movies from the vast library available– He fast forwards through the scary bits

• Occasionally checks flight progress with information overlaid on his monitor

• Listens to his custom audio play list he created on his previous flight, saved to USB thumb drive

Joe Eats & Sleeps

• Views dinner selection options, chooses pasta, Italian dressing on his salad, and white wine to be served in 30 minutes– Ms. FliesAlot serves the delicious meal right on time

• Selects Do Not Disturb on his Video Monitor, with a request for Wake Up Call (with a cup of coffee)

• Puts on eyeshades and headphones with noise cancellation to drown out cabin noise

Joe Gets Updated• Joe awakens at his requested wake up time to

the sight of Ms. FliesAlot serving his coffee• Too comfortable to get out his laptop, he does

the following from his in-seat video monitor:– Watches live television news– Checks scores and stats of last night’s games– Checks email– Checks status of his eBay auctions– Gets latest weather for Tokyo – it’s raining!– Sends text message to his son’s cell phone

• Remember to set out the trash cans!

Joe Shops

• Views duty free catalog on Video Monitor – Purchases umbrella, delivered by Ms.

FliesAlot

• Purchases a nice bracelet for his wife– Has it shipped overnight to her at home

• Listens to latest Beatles album – Loves It!– Purchases & downloads to MP3 Player

• MP3 Player is re-charged while downloading

Joe Plays

• Ship-wide trivia game starting in 5 minutes – Joe loves trivia, and he wins 5,000 miles!

• Battleship versus his boss

• Latest 3D action game– Restores latest game level and settings from

last flight via USB thumb drive

Joe Reads

• Electronic version of In Flight Magazine• Latest Bestsellers – Executive Summaries

– Option to purchase electronic or audio book

• Brushes up on tips for doing business in Japan• Article on industry trends from this morning’s

Wall Street Journal• Recommended restaurants near hotel

– Makes reservation

Joe Prepares for Arrival

• Checks arrival gate & time (10 min. early!)– Dynamic Terminal Chart

• Brushes up on some basic phrases in Japanese (Otearaiwa doku desuka?)

• Gets help on filling out his immigration form• Checks train schedules into town• Completes a survey indicating how

wonderful all the in-flight services were

Joe in Tokyo

• Quickly gets through immigration on his way to the train station

• It’s raining – umbrella will come in handy

• Hotel has room ready, with presentation printed in color

• Dinner at nearby restaurant with client is a hit – especially the karaoke!

Is All This Possible?

• Open Architecture Platform on IFE– Take advantage of latest technology

• Integration with existing technologies and ground-based IT networks & databases

• Flexibility

• Creativity

Interactive Moving Maps

The Moving Map: from Broadcast to Interactive

• Adapting to New TechnologiesSolution for Traditional Analog Cabin Systems:

•Airshow 4200•Broadcast Audio and Video

Solution for New Digital IFE Systems:•Airshow Interactive•Digital, Web-based Interactive Moving Map•Requires Ethernet Network•Designed Specifically for Digital IFE Systems

– Joint Marketing Agreement announced with Thales.

“Airshow Interactive” Moving Map Development

• What are the Benefits of an Interactive Moving Map•Personal Language Selection (#1 Request!)•Selection of Favorite Map View•Point-and-Click Map offers a whole new IFE interactive application category

• Design Considerations•Logically Grouping Similar Features

– Supporting Easier Use and Navigation

•Adding Interactive capabilities to simple, broadcast-oriented features

• “Skin-able” design to support individual IFE-system and Airline styles, branding, etc.

Airshow Interactive

Home Page Maps Selection

Airshow Interactive – Map Displays

Day – Night Time Zone Map

Total Route Map High Resolution Map

Auto Zoom Map

Airshow Interactive – Map Displays

Interactive Map Relative Location Indicator

Airshow Interactive – News and POI

Airshow Network World Guide

Airshow Interactive for Thales - inROUTE

Rockwell Generic Version

Thales inROUTE

Airshow Interactive for Thales - inROUTE

Rockwell Generic Version

Thales inROUTE

Airshow Interactive for Thales - inROUTE

Rockwell Generic Version

Thales inROUTE

Thank You