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Enhancing Your Group Sales Campaign Using Social Networks. Presented By: Eileen Chambers, Vice President, Marketing & Sales [email protected]@grouptix Joe Hallissey, Assistant Account Executive [email protected]@joeythespark. GroupTix Shows. - PowerPoint PPT Presentation
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Enhancing Your Group Sales Campaign Using
Social Networks
Presented By:
Eileen Chambers, Vice President,
Marketing & [email protected] @grouptix
Joe Hallissey, Assistant Account Executive [email protected]
@joeythespark
GroupTix Shows
Conversations&
Relationships
Traditional Tools for Group Sales Campaigns
Direct Mail Personal Followup Broadcast Fax Thank You Events Email Campaigns
Direct Mail
Personal Followup
Image credit: wireframedesign.co.uk
Broadcast Fax
Thank You Events
Email Campaigns
New social media toolsfor group sales
campaigns
Which should I choose?
Connect with your customers on the most
relevant social networks they use.
Example Networks
Great for connectingwith music fans
A social network forvideo game players
A great site to connectwith people of any interest
Example Cases
Create a Fan Page to promote your venue
Highlight events and offers
Connect with fans
Promote group discounts for your
events
Answer questions from potential
customers
Respond to feedback during/after the
show
Video Sharing Sites
Extend your brand
Give customers a clear
understanding of your show
If interesting, videos drive traffic back
to
your site and encourages sharing with
friends
Video Sharing Sites
Photo Sharing Sites
Photo Sharing Sites
Extends your brand
Provides a place for official images from event can be housed and shared
Allows for easy access by your customers to images from all events in one place
Local Search/Review Sites
Gives you a place to post information in a place your customers might visit instead of your website.
Provides an alternative place for customers to post reviews and information-both positive and negative about your venue and events.
But what about a bad review? Be proactive
Reach out the customer publicly
Resolve the situation privately
Comment on the resolution publicly
What now?
How To: Evaluate Results
Social media campaigns aren’t only measured by
ROI.
They are measured byROE = Return on
Engagement
ROE Questions to Ask
Were people talking about my event?
Anyone “Like” my Facebook updates?
Did I get any “ReTweets” on Twitter?
Was my video shared?
Questions?
/grouptix
@grouptix
www.grouptix.net
Follow Us
Eileen Chambers, Vice President,
Marketing & [email protected] @grouptix
Joe Hallissey, Assistant Account Executive [email protected]
@joeythespark
Thank You!
Links to this presentation will be available on Twitter.com/grouptix tomorrow.
