Enrich life with Augmented Reality UI of the Future What is Augmented Reality? z Reality Virtual Reality Augmented Reality • By definition, Augmented Reality means augmenting

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  • Enrich life with Augmented Reality UI of the Future Sudhanshu Kapoor metaio GmbH 21.06.2012, Taipei

  • The Only dedicated AR provider to serve the complete AR value chain

    Very strong Patent & IP Portfolio

    12 years experience in professional AR development

    85+ people working in Germany (HQ) and the USA

    500+ B2B customers worldwide

    Most advanced AR toolkit metaio SDK for developers

    Most advanced AR consumer platform junaio

    More than 10,000 active developers across the world

    WHO ARE WE?

    2

  • First things First Breakfast

  • On the way to pick up the car

  • The Drive to work

    metaio Confidential

  • Hard luck, your car breaks down..

  • AR Heads up Display

  • So, What is Augmented Reality?

    z

    Reality Augmented Reality Virtual Reality

    By definition, Augmented Reality means augmenting the real world with digital information

    AR s potential has been succesfully realized in numerous domains such as mobile, web, PC, industrial, automobile, medical, millitary....

    Gartner mentioned Augmented Reality as one of the disruptive technologies of our times

  • Our Vision

    Making the Digital a Natural Experience

    All Digital should be easily accessible via the real world simple, robust and touchable

    Two major trends are emerging:

    Reality becomes more and more digitally enhanced

    (ie. digital signage/ digital POS systems/ shopping.)

    The Digital World tries to become more natural again (i.e. success of the iPhone/ Multitouch/ Kindle )

    By 2014, Every Smartphone will have Augmented Reality!!

    real

    world

    virtual

    world

    Reality-Virtuality-Continuum

    Augmented

    Reality

    metaio Confidential 9

  • Reality of Augmented Reality

    10 0.0

    500.0

    1000.0

    1500.0

    2000.0

    2500.0

    3000.0

    3500.0

    2010 2011 2012 2013 2014 2015 2016

    (US

    $ M

    illio

    ns)

    Mobile, In-App Advertising

    Mobile, In App Purchase

    Mobile, Paid Applications

    Handheld AR Games

    Source: ABI Research Mobile Augmented Reality

    http://www.abiresearch.com/press/3614

    Huge interest among users

    Huge market potential

    http://www.abiresearch.com/press/3614

  • Where do we stand right now?

    11

  • LEGO Digital Box (Point of Sale)

    Installed in all LEGO brand stores

    worldwide

    Let consumers view the virtually

    constructed and fully animated

    LEGO product by holding the

    package up to the DIGITAL BOX

    Higher brand experience and sales

    per customer

    http://www.youtube.com/watch?v=lGESjR1nbg8

    See how this works the LEGO store! 12

    http://www.youtube.com/watch?v=lGESjR1nbg8http://www.youtube.com/watch?v=lGESjR1nbg8

  • Useful Augmented Reality

    http://www.youtube.com/watch?v=DMg4UUCaQdw

    http://www.youtube.com/watch?v=DMg4UUCaQdw

  • Augmented Reality Apps Everywhere

    http://www.youtube.com/watch?v=-24ySXEMq1U&feature=player_profilepage

    http://www.youtube.com/watch?v=-24ySXEMq1U&feature=player_profilepagehttp://www.youtube.com/watch?v=-24ySXEMq1U&feature=player_profilepagehttp://www.youtube.com/watch?v=-24ySXEMq1U&feature=player_profilepage

  • Usefulness =

    Great Content +

    Great Technology

    Adoption of Mobile AR is Driven by

  • Customers include:

    Axel Springer, Gruner + Jahr,

    Burda, Sddeutscher Verlag

    More than 10 million copies of AR

    enhanced magazines are printed

    every month in Germany!! How Germanys most popular science magazine is using AR!

    http://www.youtube.com/weltderwunderadsales#p/f/3/KZS1Q3I0a9Q

    AR Enhanced Print Media (Mobile AR)

    http://www.youtube.com/weltderwunderadsaleshttp://www.youtube.com/weltderwunderadsales

  • metaio Creator

    http://www.youtube.com/watch?v=gVulEbDd59I

    http://www.youtube.com/watch?v=gVulEbDd59Ihttp://www.youtube.com/watch?v=gVulEbDd59Ihttp://www.youtube.com/watch?v=gVulEbDd59Ihttp://www.youtube.com/watch?v=gVulEbDd59Ihttp://www.youtube.com/watch?v=gVulEbDd59I

  • Innovative interface

    Fun interactions

    Intuitive experience

    Instant access

    Flexible channel design

    The most Intuitive mobile AR browser

    18 junaio - the first AR browser with JavaScript and HTML5 enabling gaming mechanics and a whole

    new level of interactivity.

    junaio is fast, responsive and feels light on the hands. Point, slide and its there.

    junaio 4.0, Launching in

    end-of-June!!

  • Usefulness =

    Great Content +

    Great Technology

    Adoption of Mobile AR is Driven by

  • Visit us at our booth to explore our Augmented City

    Taking the Augmented City Outdoors

  • AR Food Chain

    Hardware AR Devices

    Software AR Applications

    Content AR Usage

    Users AR Monetization

  • Thank you for your Attention

    22

    Visit us on insideAR 2012 on 1st and 2nd October in Munich

    October 1-2

    Munich, Germany

  • info@metaio.com

    www.metaio.com

    Phone (EMEA): +49-89-5480-198-0

    Phone (US): +1-415-814-3376

    http://www.youtube.com/user/metaioAR

    http://www.flickr.com/photos/metaio/

    http://augmentedblog.wordpress.com/

    @twitt_AR

    http://www.facebook.com/metaio

    http://twitter.com/#!/twitt_AR

    mailto:info@metaio.comhttp://www.metaio.comhttp://www.youtube.com/user/metaioARhttp://www.youtube.com/user/metaioARhttp://www.youtube.com/user/metaioARhttp://www.youtube.com/user/metaioARhttp://www.youtube.com/user/metaioARhttp://www.youtube.com/user/metaioARhttp://www.flickr.com/photos/metaio/http://www.flickr.com/photos/metaio/http://www.flickr.com/photos/metaio/http://www.flickr.com/photos/metaio/http://www.flickr.com/photos/metaio/http://augmentedblog.wordpress.com/http://augmentedblog.wordpress.com/http://augmentedblog.wordpress.com/http://www.facebook.com/metaiohttp://www.facebook.com/metaiohttp://www.facebook.com/metaiohttp://twitter.com/http://twitter.com/http://twitter.com/http://twitter.com/

  • metaio Mobile SDK Success Mobile SDK

    Most successful AR toolkit metaio Mobile SDK

    with 1,000+ developers

    Free commercial version available for iOS and

    Android

    3D Engine included + supporting Unity

    200 Apps published

    junaio

    Largest AR Delivery Platform in the Cloud

    (10,000+ Developers)

    Free to use

    New API based on HTML and JavaScript

    Upload your content once run on iOS and

    Android automatically

    Reach millions of AR users through junaio AR

    Browser

    Custom branding for your own app using the

    junaio Plugin

    Success Numbers / Key Facts

    10,000

    1,000

    200

    Software

    Downloads

    Active

    Developers

    Published

    Applications

  • Some products are explained in more details on the following slides

    For a full overview see http://www.metaio.com/software/

    metaio Products

    metaio Confidential

    http://www.metaio.com/software/

  • 3D Tracking and the Augmented City