Enrollment ManagementCampus Update

Chancellor’s Council October 3, 2007

Strategic Plan Update

2000 2005 2006 2007 2007 2008 2009 2010 2011

Total Enrollment 4626 5,602 5,858 6,167 6,000 6,150 6,300 6,425 6,550

Undergraduate Students 3698 4,313 4,515 4,753 4,610 4,675 4,730 4,770 4,800

Graduate Students 928 1,289 1,343 1,414 1,390 1,475 1,570 1,655 1,750

Freshmen Class 696 914 977 1,051 940 945 945 945 945

Transfer Class 210 314 266 276 280 290 300 310 320

American Indian/Alaskan Native 24  20 20 33 22 24 27 28 29

Asian-American 117  131 198 198 218 240 264 277 290

Black, Non-Hispanic 159  200 245 271 270 296 326 342 359

Hispanic-American 53  104 137 139 151 166 182 192 201

Total Female 1071 1224 1326 1,391 1450 1600 1765 1865 1965

Undergraduate Female 860 945 1016 1,052 1110 1210 1325 1390 1440

Graduate Female 211 279 310 339 340 390 440 475 525

Freshman Female 196 168 221 255 245 257 270 277 284

Transfer Female 45 91 70 74 75 80 85 90 96

On-campus 4393 5,101 5,389 5,649 5,460 5,570 5,655 5,735 5,825

Distance Education 233 501 469 518 540 580 645 690 725

Actual Goal

Grow overall enrollment to 6,550 by 2011 with diversity that reflects the State of Missouri and the global environment in which we compete. Increase the overall graduate enrollment to 1,750

Table 2.1

Fall Semester

Headcount

Enrollment UpdateFall 2007

» 33% increase over Fall 2000

» 1051 Freshmen

• Third Largest Class in UMR History

• 27.4 Ave ACT (upper 10% in nation)

» Housing near 100% capacity

» 87% Record retention rate for UM System

» Historic low in cancellations for non-payment (46)

» Undergraduate Discount Rate Back Below 29%!!

Enrollment Management Missionapproved: June 2001

The Division of Enrollment Management coordinates student enrollment services for the University, working collaboratively with the academic units, student affairs and administrative units to identify and implement processes to meet, and strive to exceed student/customer expectations and University goals.

»Research»Recruitment»Retention

Enrollment Management Division

Registrar Student Financial Assistance Admissions and Visitor Center New Student Programs (Orientation & IDs)

Student Diversity Programs Women’s Leadership Institute Center for Pre-College Programs

Enrollment Development TeamEDT

Admissions Registrar Financial Aid Campus Housing Student Activities Counseling Center Orientation Teacher Training

Director

Info Tech Institutional Research Women’s Programs Minority Programs International Affairs Cashier/Billing Pre-College Programs Reporting Services

Core Enrollment Management Performance Expectations

1. Managerial Philosophy: Follow the “Platinum Rule” Do unto others as you would prefer them to do unto you

1. Student Service Philosophy: Find ways to say “YES”

1. Operational Philosophy:Make data based decisions & do the basics better than everyone else

The Core Understandings of UMR Enrollment Management:

1. We exist to help and serve students the best we can

2. Be honest and positive at all times. Never feel pressure to make things up or answer questions you do not know the answers to. Feel free to say, “I don’t know,but I will find out and get back to you.”

3. You are the University – everything you say, how you look and act will be the guests vision and image of UMR. Take your role and the responsibility that goes with it very seriously.

Enrollment Concerns 2000-2001

52% Graduation Rate 82% Retention Rate 23% Female Enrollment 8% Minority Student Enrollment 8 Year Decline New Students (-700 students) Industry Asking for MORE Graduates

Enrollment Status 2006-2007

64% Graduation Rate 87% Retention Rate 23% Female Enrollment (+341) 10% Minority Student Enrollment (+264) Record New Student Classes & Student Success 6 Year Increase (+1,541 students) Industry STILL Asking for MORE Graduates

Strategic Enrollment Management Plan 2007-2011

Increase Success of Students» Retention Rates» Graduation Rates

Increase College Going Rate & Access1. Access & Affordability2. Pipeline of College Ready Students3. Strategic Partnerships4. Outreach/Education5. Scholarships

Expanding Current Markets & Capturing New Markets1. Out-of-state students2. Transfer Students3. Female Students4. Underrepresented Minority Students5. International Students6. Graduate Students7. Nontraditional Students

Enrollment KPIs

UMR ENROLLMENT33% Growth since 2000

Since 2004, 60% of Growth due to Retention Increase

3,000

3,500

4,000

4,500

5,000

5,500

6,000

6,500

Fall

To

tal N

um

be

r o

f S

tud

en

ts

On - Campus Distance

Distance 314 227 233 308 392 476 471 501 469 518

On - Campus 4,673 4,517 4,393 4,575 4,848 4,983 4,936 5,101 5,388 5,649

1998 1999 2000 2001 2002 2003 2004 2005 2006

Freshmen Return & Graduation Rates

45%

50%

55%

60%

65%

70%

75%

80%

85%

90%

87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05

Enter ing Fal l

1 Yr 2 Yrs 4 Yrs 6 Yrs

Academic QualityAverage ACT Composite Score by Year:

1990 - 2007 First-time Freshmen

20

21

22

23

24

25

26

27

28

29

30

19

88

19

89

19

90

19

91

19

92

19

93

19

94

19

95

19

96

19

97

19

98

19

99

20

00

20

01

20

02

20

03

20

04

20

05

20

06

20

07

Year

Ave

rage

AC

T S

core

Series1 Series2

Ave. Freshmen ACT Score UMR Goal: Upper 10% in Nation

All Students, Totals

United States 5,605 Other Countries 564 Total 6,167

ALASKACALIFORNIA

IDAHO

OREGON

WASHINGTON

MONTANA

WYOMING

UTAH

COLORADO

ARIZONA

NEW MEXICO

TEXAS

OKLAHOMA

KANSAS

NEBRASKA

SOUTH DAKOTA

NORTH DAKOTA MINNESOTA

WISCONSIN

IOWA

ILLINOIS

OHIOIN

KENTUCKY

WV

VIRGINIA

NO. CAROLINA

GEORGIA

FL

ALABAMA

MS

MISSOURI

ARKANSAS

LA

NEVADA

HAWAII1

MICHIGAN

PENNSYLVANIA

NJ

NEW YORK CTMA

VT

NH

MAINE

TENNESSEE

CAROLINA

SO.

MD

DE

RI

DC

62

5

3

1

5

5

4

20

59

123

59

137

43

5

26

4,321

61

13110

8

4

18

15

395 15

16

18

16

17

1211

5

12

5

124

12

132 3

3

University of Missouri - Rolla Geographic Origin of All Students - Fall 2007

Note: Geographic Origin is defined as student's legal residence at time of original admission to UMR. Source: Integrated Postsecondary Education Data System (IPEDS) frozen files, end of 4th week of classes. Revised 9-24-2007.

12

2

2

10

DC 2

50 or more students

10 – 49 students

1 - 9 students

No students

Legend

PUERTORICO

1

Armed Forces

Pacific & Africa

3

ADAIR

ANDREW

ATCHISON

AUDRAIN

BARRY

BARTON

BATESBENTON

BOONE

BUCHANAN

BUTLER

CALDWELL

CALLAWAY

CAMDEN

CARROLL

CARTER

CASS

CEDAR

CHARITON

CHRISTIAN

CLARK

CLAY

CLINTON

COLE

COOPER

CRAWFORD

DADE

DALLAS

DAVIESSDE KALB

DENT

DOUGLAS

DUNKLIN

FRANKLIN

GENTRY

GREENE

GRUNDY

HARRISON

HENRY

HICKORY

HOLT

HOWARD

HOWELL

IRON

JACKSON

JASPER

JOHNSON

KNOX

LACLEDE

LAFAYETTE

LAWRENCE

LEWIS

LINCOLN

LINN

MCDONALD

MACON

MADISON

MARIES

MARION

MERCER

MILLER

MONITEAU

MONROE

MORGAN

NEWTON

NODAWAY

OREGON

OSAGE

OZARK

PERRY

PETTIS

PHELPS

PIKE

PLATTE

POLK

PULASKI

PUTNAM

RALLS

RANDOLPH

RAY

REYNOLDS

RIPLEY

ST. CLAIR

SALINE

SCOTLAND

SCOTTSHANNON

SHELBY

STODDARD

STONE

SULLIVAN

TANEY

TEXAS

VERNON

WARREN

WAYNE

WEBSTER

WORTH

WRIGHT

MADRID

NEW

MISSIS-

SIPPI

BOLLIN-

GER

GIRARDEAU

CAPE

WASHING-

TON

JEFFER-

SON

ST

LOUIS

CITY

MONT-

GOMERY

GAS-

CON-

ADE

SCHUY-

LER

LIVING-

STON

LOUIS

ST

FRANCOIS

ST

CHARLES

ST

PEMI-SCOT

GENEVIEVE

STE

0

1

10

6

1

2

1

11

27

57 90 11

2

4

2

0

0

6

1

11

283

4

2 0

5 11

13 3

013

4

5

6

45

4

27

8

8

8

15

73

4 2217

55

3981019

86

20 130

181

37

20

12

890

25

48

FRANCOISST 18

9

5868

8

3

11

40

20

353150

32

25

5

7

1627

12

4 1

1013

7

49

3

513

138

12

10

41

16

5

49 12

16

52 8

8 18 1

8

1022

4

9

13

3

4

511

7

Geographic Origin of Total Enrolled Students by County - Fall 2007

Note: Geographic Origin is defined as student's legal residence at time of original admission to UMR.Source: Integrated Postsecondary Education Data System (IPEDS) frozen files, 4th week after enrollment.

University of Missouri - Rolla

Total Enrollment from MissouriMissouri 4,321Other Locations 1,846Total 6,167

8

33

50 or more students

10 – 49 students

1 - 9 students

No students

Legend

CALDWELL

2

Fall 2007 Total Students

4,663 75.61%

313 5.08%

206 3.34%

846 13.72%

139 2.25%

Engineering

Business and IST

Arts and Social Sciences

Science and Computing

Non-Degree/Undecided

Fall 2007 Undergraduate Students

3,606 75.87%

229 4.82%

192 4.04%

598 12.58%

128 2.69%

Engineering

Business and IST

Arts and Social Sciences

Science and Computing

Non-Degree/Undecided

Fall 2007 Graduate Students

1,057 74.75%

84 5.94%

14 0.99%

248 17.54%

11 0.78%

Engineering

Business and IST

Arts and Social Sciences

Science and Computing

Non-Degree/Undecided

Classroom Utilization

60%

56%

85%86%

96%

88%

97%96%

8%

81%78%

64%

58%

67%

41%

62%

40%42%

27%

23%

18%

30%

16%

21%

15%15%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Per

cen

tag

e

8:00 AM 9:00 AM 10:00 AM 11:00 AM 12:00 PM 1:00 PM 2:00 PM 3:00 PM 4:00 PM 5:00 PM 6:00 PM 7:00 PM 8:00 PM

Time

Classroom Utilization by Hour for Fall Semester 2007

Mon - Wed - Fri

Tues - Thurs

1982-2006 Room Utilization Comparison

0

10

20

30

40

50

60

70

80

90

100

7:00 8:00 9:00 10:00 11:00 12:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00

Time Period

& U

tiliz

atio

n 1982

1995

2001

2006

Starting Salaries

Undergraduate Graduate

2003 $ 47,305 $ 52,744

2004 $ 46,567 $ 52,945

2005 $ 49,181 $ 53,042

2006 $ 51,059 $ 58,120

2007 $ 53,669 $ 62,751

Female Enrollments Exceed 57% of All College Students

SOURCE: NCES, The Condition of Education 2006, pg. 36

Source: WICHE 2003

Although the overall number of high school graduates will decline by over 6,000 students between 2009 and 2013; the African American student population will remain stable and Hispanic student populations will grow.

Student DemographicsOn-Campus

DistanceALL STUDENTS UNDERGRAD GRADUATE

GRADUATE Average Age: 21.0 20 27 34

Gender: Female 23% 22% 26% 21%Male 77% 78% 74% 79%

First Generation College Students

2004-07: N/A 36% N/A N/A

ResidencyMissouri: 73.5% 81.2% 33.5% 39.4%Out-of-State: 15.8% 16.3% 13.2% 58.1%International: 10.7% 2.6% 53.3% 2.5%

Ethnicity: African-American: 4.1% 4.5% 1.9% 8.0%Asian-American: 2.9% 2.4% 5.1% 7.0%Caucasian: 76.1% 83.9% 35.2% 71.0%Hispanic: 1.9% 2.2% 0.8% 6.0%Native-American: 0.6% 0.6% 0.2% 0%International: 10.7% 2.6% 53.3% 2.5%Not Disclosed: 3.8% 3.8% 3.5% 5.8%

FS2000-2007 Total Female, Male & Minority Enrollment

0

1,000

2,000

3,000

4,000

5,000

6,000

2000 2001 2002 2003 2004 2005 2006 2007

Fem ale Male Minority

Geographic Origin of UMR First-time Freshmen 1992-2007

0

200

400

600

800

1000

1200

92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07

Year

Co

un

t

Series1

Series2

Series3

Overall Enrollment by Residency:Missouri Residents: 76%Out-of-State Students: 24%

Environmental and Market Trend Scans

Th

e G

ol d

en C

ircl

e fo

r R

ecru

itm

ent

+70

% e

nro

l l w

ith

in 1

40 m

ile s

of

ho

me

+80

% e

nro

l l i

n h

om

e st

a te

FS07 First Time College Enrollees (1040)

FS07 First Time College Admits (2154)

FS07 First Time College Applicants (2305)

FS07 First Time College Inquiries (9629)

FS2007 First Time College Domestic Enrollment Yield

FS07 First Time College Enrollees (822)

FS07 First Time College Admits (1511)

FS07 First Time College Applicants (1641)

FS07 First Time College Inquiries (6247)

FS2007 First Time College Enrollment Yield For Missouri

Domestic Overall Freshmen Enrollment Yield Funnel FS2007

Inquiries: 9629

Applicants: 2305

Admits: 2154

Enrollees: 1040

48% Admits Enrolled

11% Inquiries Enrolled

Domestic Male Freshmen Enrollment Yield Funnel FS2007

Inquiries: 5479

Applicants: 1780

Admits: 1663

Enrollees: 827

50% Admits Enrolled

15% Inquiries Enrolled

Domestic Female Freshmen Enrollment Yield Funnel FS2007

Inquiries: 2912

Applicants: 524

Admits: 490

Enrollees: 214

44% Admits Enrolled

7% Inquiries Enrolled

Domestic Traditionally Under-represented Freshmen Enrollment Yield Funnel FS2007

Inquiries: 1438

Applicants: 291

Admits: 223

Enrollees: 94

42% Admits Enrolled

6.5% Inquiries Enrolled

Domestic African-American Freshmen Enrollment Yield Funnel FS2007

Inquiries: 840

Applicants: 151

Admits: 92

Enrollees: 38

41% Admits Enrolled

4.5% Inquiries Enrolled

Domestic Freshmen from Missouri Enrollment Yield

Funnel FS2007

Inquiries: 6247Applicants: 1641Admits: 1511Enrollees: 822

54% Admits Enrolled13% Inquiries Enrolled

Domestic Freshmen Out of State Enrollment Yield

Funnel FS2006

Inquiries: 3382Applicants: 664Admits: 643Enrollees: 229

36% Admits Enrolled7% Inquiries Enrolled

International Freshmen Enrollment Yield Funnel FS2007

Inquiries: 52

Applicants: 68

Admits: 39

Enrollees: 11

28% Admits Enrolled

Domestic Freshmen Online Application Enrollment Yield

Funnel FS2007

Applicants: 1276

Admits: 1213

Enrollees: 550

45% Admits Enrolled

Domestic Freshmen Paper Application Enrollment Yield

Funnel FS2007

Applicants: 1029

Admits: 941

Enrollees: 490

52% Admits Enrolled

Student Market Update

Core Market Challenges: Changes in the college-bound student markets

The Midwest will experience a 4% to 10% decline in high school graduates between 2007 – 2012 (Source: WICHE, 2003: Knocking at the College Door)

The profile of college-bound students is rapidly becoming more ethnically diverse and female dominant (Source: NCES, 2005; WICHE, 2003)

The number of students interested in engineering, computer science, and natural science degrees has declined to record lows (Source: ACT, 2003: Maintaining a Strong Engineering Workforce Policy Report; National Academies, Rising Above the Gathering Storm, 2006)

More full-time college freshmen are choosing to start at two-year colleges (Source: US Department of Education IPEDS. 2005; Source: Missouri Department of Higher Education, 2005)

More students are enrolling in more than one college at a time (Source: National Student Clearinghouse, 2005; Noel Levitz, 2004; College Board, 2006)

Future student market growth will include more students requiring financial aid and loans to complete a degree (Source: WICHE, 2003)

MissouriPublic HS Graduates

1987-88 to 2001-02 (actual), 2002-03 to 2017-18 (projected)

WICHE: Knocking at the College Door, 2003

40,000

45,000

50,000

55,000

60,00019

87-8

8

1989

-90

1991

-92

1993

-94

1995

-96

1997

-98

1999

-00

2001

-02

2003

-04

2005

-06

2007

-08

2009

-10

2011

-12

2013

-14

2015

-16

2017

-18

Trends in Engineering

Potential United States Undergraduate Engineering MajorsAll College Bound, ACT Tested Students Interested in Any

Engineering Field

40000

45000

50000

55000

60000

65000

70000

1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004

(<5%)

Missouri’s 2005 Student Funnelfor All Engineering Fields

Public High School Seniors Cohort: 67,074

Public High School Graduates: 57,495

All ACT Testers/College Bound: 42,705

Any Engineering Interest, all scores: 1,519

Engineering Interest, +21 comp. score: 1,028(21 = MO average score / 50%)

Engineering Interest, +24 comp. score: 769(24 = UM minimum for auto admission)

UMR’s Freshmen Engineering Majors 560from Missouri

73% Yield of admissible prospective students79% UMR: 1st choice college to attend18% UMR: 2nd choice college to attend

UMR Pre-College Programs by Grade Level

R = residential C = commuter

 

Summer Programs  1 2 3 4 5 6 7 8 9 10

11

12

College Freshmen

C Camp Invention (1 week)                          

R Aerospace Camp (4 days)                          

R Robotics Camp (3 days)                          

R Missouri Academy for Youth Advancement (MAYA) (1 month)                          

R It's A Girl Thing! (3 day)                          

R Summer Solutions (girls) (1 week)                          

R Summer Research Experience                          

R Summer Research Academy                          

R Summer Transportation Instit. (1 month)                          

R Business Tech Week                          

R Jackling Introduction to Engineering (1 week)                          

RMinority Introduction to Technology & Engineering (MITE) (1 week)                          

R Nuclear Engineering Camps (1 week)                          

R C.H.I.P. Camp Computer Highly Interactive Program (4 days)                          

R Materials Camp (1 week)                          

R Explosives (1 week)                          

R Hit the Ground Running (3 weeks)                          

Center of Pre-College ProgramsCenter of Pre-College ProgramsHelping Missouri Build a Stronger Pipeline of “STEM” Focused StudentsHelping Missouri Build a Stronger Pipeline of “STEM” Focused Students

http://campus.umr.edu/pcollege/

Affordability Average Family Adjusted Gross Income: $75,607

» Average Financial Aid Package: $10,100» 75% are receiving scholarships and financial aid» 24% qualify for Pell Grants» 73% plan to work while enrolled at UMR

New MOHELA Loan Forgiveness Programs» Low Income/Pell Students: $500» Engineering Majors: $3500» MO Life Science Employees: $2500» Teachers & Public Service Employee Interest Rate

Reduction

Average Graduate’s Loan Debt Reduced by $4000

Name Recognition AmongCollege-Bound Students

Outside of Missouri Even with the increased recruiting efforts since 2000, of the more than

1.1 million non Missouri ACT testers in 2006. Only 551 non-Missouri high school seniors sent ACT scores to UMR in 2006. Only 238 of the 551 total out-of-state ACT scores were from students interested in any area of engineering.

All ACT Out-of-StateSenders State Senders

4942 391 Central Missouri State University2629 551 UMR4241 651 Southeast Missouri State University3352 654 UMSL4164 728 Truman State4278 981 UMKC9221 1000 Missouri State University3926 1187 Northwest Missouri State University12800 2301 UMC5382 2591 St. Louis University7343 5331 Washington University in St. Louis

+9

> 20 %

+11% to +20%

0% to +10%

Decreases

-11

+7

+12+4

-22+11

+53+7

-10

+9

+20

-20

-6

-8

+7

+2

-11

+5

-4

+16

+13

+5-7

-6

-8

-4

-1

-12

+3

-2

-3

+8+3

+2-1

-3

+4

-7+6

-3

+9

Projected change in high school graduates and New Target Markets

2002-2012

+3

+10

-10

0-1-2-10 -10

-17

US Dept of Education, 2003

1

3

2

Targeted Regional Targeted Regional Markets to attract Markets to attract additional out-of-additional out-of-state state undergraduatesundergraduates

??

Keys to Planning for 6550 Students

Build stronger national and international name recognition and brand awareness

Enhance the out-of-state student marketing efforts

Achieve 1st to 2nd year retention goal of 90%

Continue strategic course scheduling

Goal of 750 distance education students is possible: Need enthusiasm for distance learning to continue to grow.

Conduct a thorough parking study

Regularly assess students’ housing and dining needs

Refine and adjust non-engineering recruitment/marketing programs

Scholarships will continue to be vital to our success

QUESTIONS?