Enrollment Market Share PresentationMichigan Public Universities 1989 to 2006

Office of Institutional Research, Assessment, and Data ResourcesSeptember 2007

Focus Area: Macomb, Oakland, and Wayne Counties

Introduction• This Presentation summarizes the Enrollment Market Share

Report, the complete report is available athttp://www.oir.wayne.edu/reports_surveys/Enrollment Market Share Report.ppt

• The focus here is on the SE Michigan Tri-County region.

• The complete Report gives enrollment information for the Michigan Public Universities by County, from 1989 to 2006. Emphasis is on the 7 Southeastern Michigan Counties.

• The data is collected via a statewide data exchange for 3 groups: FTIAC, Undergraduates, and Graduate Students.

Overview • Which Michigan Public University (MPU) has the

largest market shares?

• What universities are making inroads into a county’s enrollment?

• How is Wayne State faring in our major recruitment area, i.e., the Tri-County?

We will consider these questions for each of the 3 target groups.

FTIAC Michigan Public University Enrollment Trend Comparison

Macomb County FTIAC Market Share Trend

Macomb County FTIAC Market Share Trend

Oakland County FTIAC Market Share Trend

Oakland County FTIAC Market Share Trend

Wayne County FTIAC Market Share Trend

Wayne CountyFTIAC Market Share Trend

Undergraduate Michigan Public University Enrollment Trend Comparison

Macomb County Undergraduate Market Share Trend

Macomb County Undergraduate Market Share Trend

Oakland County Undergraduate Market Share Trend

Oakland County Undergraduate Market Share Trend

Wayne County Undergraduate Market Share Trend

Wayne County Undergraduate Market Share Trend

Graduate Michigan Public University Enrollment Trend Comparison

Macomb County Graduate Market Share Trend

Macomb County Graduate Market Share Trend

Oakland CountyGraduate Market Share Trend

Oakland County Graduate Market Share Trend

Wayne County Graduate Market Share Trend

Wayne County Graduate Market Share Trend

Gain of Market ShareIn Wayne County and 6 Surrounding CountiesFall 1989 to Fall 2006The “X” indicates top 4 MPU competitors with highest gain of Market Share - Fall 1989 to Fall 2006

  CMU FSU GVSU LSSU MSU OU SVSU UM-AA UM-D UM-F WMU WSULivingston     X       X X     X  Macomb     X     X X       X  Monroe     X   X   X       X  Oakland X   X     X X          St. Clair X   X       X         XWashtenaw     X         X X   X  Wayne     X     X X         X

Undergraduate Percent Market Share of 7-County Area:          

Livingston X   X         X     X  

Macomb X   X     X         X  

Monroe     X       X       X X

Oakland X   X     X X          

St. Clair X   X       X     X    

Washtenaw X   X               X X

Wayne X   X X     X          

FTIAC Percent Market Share of 7-County Area:

Gain of Market ShareIn Wayne County and 6 Surrounding CountiesFall 1989 to Fall 2006The “X” indicates top 4 MPU competitors with highest gain of Market Share - Fall 1989 to Fall 2006

CMU FSU GVSU LSSU MSU OU SVSU UM-AA UM-D UM-F WMU WSU

Graduate Percent Market Share of 7-County Area:

Livingston X             X   X   X

Macomb X         X X   X      

Monroe X       X       X     X

Oakland X         X     X X    

St. Clair X X         X     X    

Washtenaw         X     X X     X

Wayne X X       X     X      

                       

Total Percent Market Share of 7-County Area:            

Livingston X   X         X     X  

Macomb X   X     X         X  

Monroe     X           X   X X

Oakland X   X     X X          

St. Clair X   X       X     X    

Washtenaw X   X         X     X  

Wayne X   X     X     X      

Concluding ObservationsAmong FTIACS• We have gained market share strongly only in Wayne County, at the apparent expense of

Eastern Michigan University. Some growth in our Oakland County enrollments• Oakland U has made strong gains in Macomb County, and Grand Valley in Oakland County. Among Undergraduate Students• Since 2000-01, we have made market share gains in Macomb and Wayne County.• Like at the FTIAC level, Oakland U has made strong market share gains in Macomb Country,

but not so much in Oakland Country. Grand Valley continues to grow market share in Oakland County.

• We continue to dominate in Wayne County, and Eastern Michigan University has shown significant losses, but not sufficient to account for our gains.

Among Graduate Students• Our share of Macomb and Oakland Counties has declined steadily since 1992, to

the benefit of Oakland U.• We have also lost share in Wayne County over the same period, but to a much less degree.• Only notable market share growth occurs outside the Tri-County area, in Monroe County.

Questions?