Ensuring Food Security in IraqPerspective of a Mobile Network Operator

Korek Telecom – Iraq’s Fastest growing Operator

2000

First to bring Mobile Communications to

Iraq

Start operations in Erbil and Duhok

2007

Aug – Awarded National GSM

License

2010

2m subs (Sep)

2011

Mar – Orange and Agility buy 44%

stake

Nov – Commercial launch of Basra

3m subs (Dec)

2012

4m subs (Oct)

Mar – Commercial launch of Baghdad

Oct – Commercial launch of Najaf &

Karbala

2013

5m subs (Sep)

6m subs (Oct)

20142016

7m subs (Dec)

Mar 2017 Confidential 2

WFP – Korek Partnership Overview

Mar 2017 Confidential 3

2 years working together

7 dedicated agents for mVAM

~8,000calls placed monthly

~1,500completed samples collected monthly

4

Project Scope & Deliverables

Mar 2017 Confidential

Outbound Call Center Services to conduct 1,550 food security surveys in Iraq on a monthly basis. The data collection methodology consists of two parts

Conducted on a monthly basis to assess the food security situation in a pre-established list of districts or cluster of districts

List of districts will be defined and update on an ad-hoc basis by WFP Iraq Country Office.

Samples will be randomly selected from operator’s subscriber database

Total Target is 1,000 completed surveys distributed to cover each selected district(s)

Countrywide monitoring at the governorate level will be conducted on a quarterly basis to asses and monitor the food security situation of households

Samples will be randomly selected from operator’s subscriber database

Total target of 1,650 completed surveys will be collected during three months (550 interviews per month)

Hotspot Monitoring Countrywide Survey

5

WFP mVAM Survey Sample Stats

IDP vs Non IDP Sample PDS Ration Distribution Status

IDP and Non IDP respondents distribution across Iraq PDS Ration distribution status among respondents across IraqMar 2017 Confidential

6

WFP mVAM Survey Sample Stats

Respondents Age Profiling Food Shortage Status

Age wise distribution of respondents across Iraq Food availability/shortage status across IraqMar 2017 Confidential

7

Results of Survey Findings from the survey conducted by Korek are published by World Food Programme are published as a monthly bulletin and blog

Korek Market Research team was appreciated by WFP on their blog

https://mvamblog.wordpress.com/2015/03/31/iraq-learning-under-pressure/

Mar 2017 Confidential

8

Results of Survey

http://www.bbc.co.uk/news/world-middle-east-36019777http://www.reuters.com/article/us-mideast-crisis-iraq-food-idUSKCN0WA2GChttp://www.reuters.com/article/mideast-crisis-iraq-falluja-idUSL5N17E4K1https://www.youtube.com/watch?v=N7NBZNjU_M4

Mar 2017 Confidential

Korek Technology for Development

10

Korek Technology for Development

KOREK Technology can offer you following service packs to meet your strategic objectives in Iraq:

1. Market Intelligence and Research Services: KOREK has an in house market research team which can perform Focus Groups and Outbound calling surveys through a dedicated Telemarketing team of 7 call center agents.

2. Data Science Analytical Support: With state of the art DWH and BI support, KOREK is able to provide you in depth data insights for better decision making and effective strategy.

3. ICT Products and Services: KOREK has a vast portfolio of ICT services to support your objectives.

4. CSR Support: KOREK has a dedicated team and budget for CSR activities to collaborate with you on humanitarian projects.

Market Intelligence & Research

Corporate Social Responsibility

Data Science ICT

Korek Technology

Mar 2017 Confidential

11

Market Intelligence & ResearchMarket Intelligence &

ResearchCorporate Social

Responsibility

Data Sciences ICT

Korek Technology

Outbound Calling Surveys

• Dedicated team of 7 agents for outbound calling surveys

• Specialized and trained to communicate and conduct surveys with customers

• Survey Database management

• Reporting and Analysis on survey results.

• Database file can be shared on request

Focus Groups

• Focus groups at designated Korek facilities to meet survey needs of a group response

• Incentives for attendees

IDIs

• One to one In depth interviews can be conducted at Korek facilities as per survey requirements

• Incentives for participants

SMS Based Surveys

• SMS based interactive survey option (iSMS)

• Push survey questions to target segment through SMS broadcast and record their responses

• Questionnaire can be tailored based on the respondent response selections on the go

• Low on budget

Mar 2017 Confidential

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KOREK Data SciencesMarket Intelligence/ Research

Corporate Social Responsibility

Data Science ICT

Korek Technology

Geo Coding

• Position of respondent is tagged based on his network location

• Sample is plotted on Iraq map using GIS interface to analyze hot spots.

• Clustering analysis based on behavioral profile generated through survey results.

• Smart strategy and effective decision making through GIS analysis

• Assets positioning and potential analysis

• Map IDPs near Korek POS for ground support and aid

Hash Tagging

• Masking of each subscriber number to ensure information security

• Hash IDs are unique through out the subscriber base

• Secure internal or external data sharing

• Respondents privacy

CDR Analysis

• Segment profiling through mobile spending/usage patterns in last 12 months

• Project monthly pocket size and social class status by revenue profile

• Geographical migration patterns of respondents can be monitored

• Handset used by each respondent can indicate the income level

• Geo marketing tools tied with CDR insights can provide unlimited BI possibilities

Mar 2017 Confidential

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Geomarketing and AnalyticsWide variety of dashboards have been developed to give granular analysis capabilities

Mar 2017 Confidential

Market Intelligence/ Research

Corporate Social Responsibility

Data Science ICT

Korek Technology

14

Information & Communication TechnologyMarket Intelligence/ Research

Corporate Social Responsibility

Data Science ICT

Korek Technology

SMS Broadcast

• Send customized messages in bulk to entire Korek subscriber base or selected lists.

• Send messages in any of three languages (Arabic, Kurdish and English) based on the language preference of the subscriber

• Successful SMS delivery reports for better planning

Hotline/Call Forwarding

• Establish a Hotline (Helpline) number for your customers

• Toll Free service allows the helpline call free of charge of the callers.

• Latch multiple sim connections to your hotline number through call forwarding service for load sharing.

SMS/IVR Short Codes

• Customized 4 digit short codes to subscribe to your offered services

• Short code subscriptions can be made charged or free for subscribers.

• Option of SMS and IVR

• Easy to remember

VAS Portfolio

• Korek has huge portfolio of value added services which can be customized as per requirement:

• USSD

• Emergency Credit

• Call me Back

• Credit Transfer

• RBT

• Premium SMS

• Premium IVR

• P2P SMS

• Data/Internet

Further details are available in AppendixMar 2017 Confidential

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Corporate Social ResponsibilityMarket Intelligence/ Research

Corporate Social Responsibility

Data Science ICT

Korek Technology

Branding

• Specialized Branding Team at Korek

• Professional agency support

• Huge network of marketing outdoor locations across Iraq

• Dedicated CSR budget

Sponsorship

• Sponsorship collaboration for Aid events

• Sponsorship for fund raising initiatives

• Joint sponsorship on awareness campaigns

TVC/Radio

• Korek TVC spots

• TV bumper bars

• Animations

• Korek Radio advertisement spots

Further details are available in AppendixMar 2017 Confidential

Project & Process Detail

17

Food Vulnerability Assessment Survey for WFP

To support UN client in gathering the information about Food/nutritional requirements from each governorate of Iraq to drive their strategy

Enable UN to take effective decisions through segmented survey results of IDPs and Non IDPs from each governorate in Iraq

Objective

Nationwide (18 Governorates)Scope

Proposed Methodology

Using phone numbers gathered during the December 2014 PDM and the pre-baseline survey, Korek shall conduct outbound calling surveys for UN through an in-house survey for monitoring the food security situation among population in Iraq

Target sample is divided into IDP and Non IDP sample based on customer responses and the data provided by UN team

The Target subscribers are called every month to record their post feedback as well

Korek has a dedicated team of highly trained 7 market research agents in call center who are conducting this activity.

Mar 2017 Confidential

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WFP mVAM Survey Process

Questionnaire: Survey Questionnaire is provided by UN for this project. The questionnaire is translated into Arabic and Kurdish as well because majority of the

respondents are Arabic and Kurdish speaking. An approved Call script for UN questionnaire is provided by UN team on ground. Korek Market research agents use the provided questionnaire and call script for the

survey activity.

Questionnaire Database The database provided by UN team is used by Korek to record responses from the

survey. This user interface and database file is provided by UN team.

Training: UN team conducts a training session of Korek market research team to discuss Call

script, Questionnaire content/translations, Survey Database, User Interface, Sample distribution and UN terminologies in detail.

The objective of the training session is to have the Korek team queries addressed before start of the survey.

At the end of training session Korek Telemarketing team conducts few test surveys to ensure end to end smooth execution of the questionnaire as per UN requirements.

UN team reviews and approves the test survey results to proceed.

CLEARED

NOT CLEARED

1

2 3

4 5

6 7

Mar 2017 Confidential

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Survey MethodologyTarget List: A random sample of 1,550 Korek subscribers is targeted every month as per the given regional distribution

Outbound Calls Execution and Response Collection: Korek market research agents make outbound calls to the target subscribers and ask questions from the

approved UN questionnaire The subscriber feedback and responses are collected in the survey database. The response entries that do not clear the data quality checks are discarded

Call and Data Quality Checks: The calls made by the agents are closely monitored for quality assurance purposes In case of an incomplete or invalid survey result the complete entry is discarded and re run Call recordings of all calls shall be available for quality review on request

Survey Database Delivery: Survey responses that clear all quality checks are saved into survey database provided by UN Complete survey database with results is delivered to UN team at the end of every month survey

Incentive Posting for Respondents: An incentive of 1200 IQD balance is posted by Korek to subscribers who participated in the survey. The bonus is posted to only those subscribers who successfully completed the survey Bonus qualifiers are able to use this balance to make both Voice and SMS onnet calls. Korek also sends an acknowledgment SMS to the qualified subscribers, informing him about the successful

delivery of the bonusMar 2017 Confidential

Project with other agencies

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Refunite Projects - Refugee Day & Internet.Org

REFUNITE Refugee Day Campaign: Social Media awareness campaign for REFUNITE Korek Telecom has 1.1million fans on Facebook, the

potential reach of the REFUNITE message. 117.7k people responded to the REFUNITE social media

campaign through Korek Telecom.

REFUNITE-KOREK Partnership for Internet.Org: Korek Telecom was first in Iraq to partner with Facebook to

launch their Internet.Org initiative in Iraq. Through Internet.Org, Korek is providing free access to

Refunite website to all its 7 million subscribers across Iraq. With this partnership with Korek, Refunite is getting 29k

monthly active users from Korek.

Mar 2017 Confidential

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Unicef Cholera Awareness Campaign

Korek collaborated with Unicef for Cholera awareness campaign in 2015 Awareness SMS were broadcasted to around 7 million subscriber base of Korek Telecom All 18 governorates of Iraq were covered in this activity

Mar 2017 Confidential

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Other Humanitarian Agencies In Contact

Korek is in touch with following Relief agencies for various humanitarian projects under “Korek Technology for Development initiative.

Technology for development is a specially designed pack of Korek products and services to support humanitarian agencies meet their relief objectives in Iraq.

The service pack covers following services:1. Market Intelligence and Research Services2. ICT Services 3. Data Science Services4. Corporate Social Responsibility – CSR Sevices

The details of services portfolio are given in the Appendix section.

Korek Technology

for Development

Unicef

IOM

Red Cross

WFP

IRD

Mar 2017 Confidential

Charting the Road to Zero Hunger