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Enterprise Grows in Sustaining Efficiencyand Effectiveness
-2010 International Conference on the Development ofSmall and Medium-sized Enterprises
Editors: LI Renjun, Henry ZHANG, ZHAO Ruimei
Conference Sponsors:• Hainan University• Orient Academic Forum
Public Policy and SME DevelopmentInternal ManagementInformationization and Marketing ManagementCredit Assessment and Access to FinanceManufacturing Cluster and IntegrationInnovation and Competitive Advantage
ORIENT ACADEMIC
Sydney - Australia
Contents
Chapter One
Public Policy and SME Development
Obstacles and Countermeasures of China's Small and Medium-sized
Enterprises in Exploring International Market
WENGXunzhang .< : 3
Barriers to Migrant Workers into the City — Quanzhou Jinjiang City as an Example
LVYigao , 7
Component-based GIS for Economic Planning and Evaluation System
XIEChao, HUANG Tianming, MAHuijun, ZHANG Tao : 13
A Proposal on Chinese Small and Medium Manufacturers Approaching
Eastern Africa by Supply Loop
DAIZhengxiang, XIEShao'an.... „..;..: 18
Countermeasures to Develop Recycling Economy in SMEs
SHI Baojuan, ZHANG Ying 25
Analysis of the Reasons and Response Mechanism of China Travel
Agents'Tourism Crisis
ZHANG Xin 30
Study on Development Strategy of SMEs in Poverty-stricken Counties
ZHENG Zuting, ZHENG Fei 35
The Researches on the Tactics of SMEs Participate in Government Procurement
LIUZhihua ;...:.... •. : . 40
The Optimization of SME Accounting: Breakthrough and
Alternative from the Perspective of Anti-dumping
SUN Fangcheng, YANG Xinglong 45
The Development of Zhejiang Private Enterprises' Outward Foreign Direct
Investment Development and Its Countermeasures
ZHUQin 52
The Independent Research and Development, Technology Acquisition and
Innovation Achievements of Low-and-medium Technology
DUQunyang, TAN Xiao 57
Research on Government Procurement System Supporting Small and
Medium Enterprises : .
LIUZhichao, ZHANG Xiaojuan :..... .....62
Research on the Clean Production Technology of Furniture Enterprise
ZHANG Jijuan .,..: :-. : ..70
Research the Process of Urbanization Based on SME's Development
ZHOUXiuling, LIU Jianfang -. ...:-... 75
Formation Mechanism and Correspondence Principles of Modern Crisis
— Based on "Coupling-Embedded- Involution"
MEIXiao'an 80
Corporate Environmental Responsibility of Private Enterprises:
The Necessity and Countermeasures
CHEN Weihong, SUNJinxiu 85
Analysis on the Developing Status Quo of SMEs and Its Influence
Factors in Jiangxi Province
YINYahong ...89
Sustainable Development Strategy of SMEs After the Global Financial
Crisis in China ,
SHENYajun, WANG Ning ; 95
Research on the Mechanism of Enterprise Sustainable Growth Based on
Community Responsibility
LIUKe, WANGYujie 100
Latest Analysis of Japan Small-Medium Enterprises Financing Mode
Perspective Based on the Policy Support of JFC-Micro
JIANG Xuebing : ; '..'. 105
Study on Collective Construction Land Used for SMEs in China
ZHENG Wenjuan, JIA Shenghua ". '.'.'. \[ 113
Chapter Two
Internal Management :
Research of the Development and Countermeasure of Small and
Medium-sized Logistics Enterprise in China
YANG Juan, LIU Juanjuan, YANG Fan 121
Research on Methods of Training Transnational Operation Talent in Chinese SMEs
WANG Ting 126
Current Situation of Harmonious Enterprises and Research on the Dynamic
Power for Its Construction . . . . .
LIANG Jun, GUO Yuping, LI Guojun 132
The Study on the Internationalized Management Strategies of Chinese
Small and Medium-sized Enterprises
WANGYan, GAO He : 136
Research on the Relativity Between Chinese Corporate Social
Responsibility and the Financial Performance
WANG Baoqian, ZHANG Yi 142
Study on the Growth of Small and Medium-sized Symbiosis
LI Liangxian 147
Employees Development of Small and Medium Enterprises
— BUCOE Case Study
HEQin ." .'....' .'....' 153
m
The Defects and Reconstruction of Human Resource Management in
Small and Medium-Sized Family Enterprises ,
ZHAO Yingchuan 160
The Idiocrasy of Student Entrepreneur ship: Evidence from Southwestern ,
University of Finance and Economics in China .
TANGMingfeng 165
Study on HRM Outsourcing Optimization of SMEs
YANGWeizhi '. 171
Study on the Skilled Personnel Training of County Vocational Education in
Small and Medium-sized Enterprises (SMEs)
LI Mengqing, ZHANG Bizhu 176
Research on Evaluation of Private SMEs' Social Responsibilities on
Stakeholder Theory
XUYunhong,SHENBing... 182
The Research on the Influence of Perceived Organizational Support on
Work Performance
ZHENG Qiangguo, CHENG Peipei '187
Research on the Human Capital of Business Leaders in Small and
Medium-Sized Enterprises
LIUJingwen : \ : 193
Study on Loss of Human Resources of Starred Hotels in Linyi City
A Case of Yihe Hotel
HUXiaoping, ZHANG Xueqin 198
Talented Person Group Construction Research of Small and Medium-sized
Enterprise
CHEN Hongling 203
The Small and Medium-sized Enterprise Brand Communication Based on the
Influenza Virus Propagation Model
HAO Pengfei, LIUDonglei ..210
IV
Convertible Bond Financing Framework for Risk and Early Warning System•1-3
SUN Kexin, DI Mengyan : .: : 216
Trade-off and Optimization of Supply Chain Carbon Management
' WANGYunqi :: ...:..: •.-. :....:: 221
Research on Crisis Management of China's Food Enterprises
HANQinglin ; •. •. •}..:.:.... 227
The Analysis on SMEs Human Resource Management ..
ZHAOLingzhi : : •. : : •..'..'.: 232
The Research on Construction Project Risks of Engineering Service Enterprises
WUXinping .''. '.'.....••...•:.•..:..'...: 238
Chapter Three
Informationization and Marketing Management
Research on Cooperative Marketing Model of SME in China . .
LIXiling ..-..' 245
Empirical Analysis on SMEs' Informatization Based on Fuzzy
Comprehensive Evaluation
WANGLaixi 5 249
Employee Satisfaction Research of Commercial Retail Enterprises
LI Dong, LIU Caijuan 254
Research on the Moral Hazard of Modern Marketing Innovation in . . ,
Small and Medium-size Enterprises
LIU Chunyuan 259
On Courier Service Deregulation and Sustainable Development
TUShuli 264
Approaching the Management Strategy of Cause Related Marketing in SME
ZHOU Yong, HUANG Cheng 270
v
Study on ERP-Based Cost Control in SME
ZHANG Qingwei, LI Ziyao , 275
Board Governance and Corporate Growth: An Empirical Research of SMEs
CHENShenglan 280
Study on Adoption of E-commerce in SMEs .
ZHAOJian 286
Impact of Sport Sponsorship on Small Businesses in China
SHUJing. ....290
Business Intelligence Application and Research on Small and Medium
Enterprises Based on the SaaS Model
DENG Shan, ZHANG Yimin 295
The Empirical Study on the OTC Brand Assets Value Evaluation
SUN Wei : : Z.. 298
Offshore Service Outsourcing: A SWOT Analysis of SMEs in Jiangsu Province
FENG Yue, HAN Yu 303
The Study on How SMEs Prepare and Select the China Growth Enterprise Market
.WU Liming, WUXuemei : 309
The Effect and Influence of Information Technology on Enterprise
Competitive Strategies
DENGYuhua .315
How to Carry Out Internet Marketing for Small and Medium-Sized Enterprises
LIUXuehua, DONG Shuoling '. 320
Characteristics of Marketing Activities on Community Owners Forum and Its
Value to SEM' Development—Take Beijing for Example
YIN Fei, KONG Rui 325
The Overseas Marketing Strategy for Small and Medium-sized Chinese Enterprises
LIUBaiyu 331
VI
Chapter Four
Credit Assessment and Access to Finance
A Study of Supporting Methods and Effects of Public Financial Aid on
Agricultural Guarantee Agencies , : •
ZENGGuang 339
The Discussion of the Small and Medium-sized Enterprises Financing
Problems in Hebei Province
LI Xiaodong, ZHANG Ming , , 345
Research of Financing Obstacles and Strategies of Small and Medium-sized
Enterprises
ZHANGXiaoming, CHEN Jing .'..' ., .-. 351
A Conflict Prevention Team Building System and Its Partnership Disbanding
Parameter Design with Call Option — Based on Gradual and Deniable
Partnership Using Financial Derivatives .
FU Shichang, LIU Jiachen 356
The Research on Endogenous Financing of Small and Medium-Sized
Family Enterprise
WANGJinzhou 366
The Jot Loan Company's Effectiveness of Operation
LI Guoyi, ZHANG Fengna 370
An Analysis of the Undertaking Financing of Medium and Small-scale
Enterprises in Developed Countries
JINShuying, QIShu 376
The Risk Control of Accounts Receivable for SMEs
WANG Lixin, XIE Jiao 382
Study on Financing Channels Construction of Agro-related SMEs in China
LIRuifen, YUANXiaowei 392
VII
SMEs Credit Guarantee System Research of China
WANGMin 399
An Empirical Study of IPO Underpricing: Evidence from Small Medium-sized
Board in China
XIONGHoping, CAIJie.-. ; : 405
Pawn Financing: One of Viable Financing Channels For SMEs in China
ZHOU Liming.... -. ........410
The Researches on the Construction of Financing Channels of Chinese
Small-Medium Enterprises
ZHANG Huiping, GAO Mingfeng 416
Small Joint-stock Commercial Bank Lending to Small Business Risk Analysis
WANG Shuying, YAN Chao 421
Analysis into Contemporary Financial Services Offered to SMEs in
Beijing and Shanghai
FANGYan 426
Game Theory Analysis on SME Financing Under FTW
WANGLijuan,XUYe •. •. : 434
Study of Developing Relationship Financing for SMEs and
Bank-enterprise Relationship
XUKun 439
Study on the Financing Difficulties of the Rural SMEs and Countermeasures
MAOQiang 444
Study on the Correlation Between Capital Structure and Corporate
Performance of Small and Medium Enterprises in Hebei Province
XUYe, WANGLijuan •. ....450
Chapter Five
Manufacturing Cluster and Integration
VIII
The Research on the Dynamic Factors of the Mature Stage of SME
Cluster—Take Gaoyang Textile Cluster for Example .
YUShujiang, LIU Jingxia : ....459
On the Determination of Effect Factor Weights in the Evolution of
AHP-based.Manufacturing Logistics Organizations.
XIA Xunjia, LIAOXin : .- ........,..:.:..:.;:.;...;•. ..... -.-. 464
Coupling Development Analysis Between Small and Medium Sized Enterprises
Cluster and Supply Chain Alliance . . . . ' .
LIAN Yuanqiang .• ...:...... ..'.; 471
Information, Risk and Vertical Integration Choice An Empirical Study Based,on
Chinese Automobile Industry
XUZhihong, XUBin ; 476
American Southwest Airlines Winning in Markets Competition is the
Typical Case Analysis and Enlightenment
JIANG Wenqin, LI Songqing 483
Research on the Developing Circular Economy of YNCC -. .
LINXiuqun, TANGXiangyang 488.
Research on How the Small and Medium-sized Real Estate Companies
Cope with the Macro-control of Real Estate Industry .
ZHANG Zhang, ZHOUXinwang..... -....,..«...., 493
Study on Upgrading Mode and Path Choice of Small-Medium Enterprise Clusters
Based on Supply Chain Management
LIUZhenbin, MA Yihua 499
The Study of Enhancing the Logistics Coordination Operational
Capability of the SMEs , • • > • • • ' . • •
LITaoran .-.. 505
Research on Small and Medium-sized Enterprise Clusters.in Wuhan Optical Valley
XUNiya , , 510
Research on the Driving Logics of Alliances Forming and Circulation
IX
Management From Value Creating Perspective .:• , '
SONGLili •. : ;..,.., .....: : ......:.. 515
Discussion on the Development Strategies of Small and Medium • -
Construction Enterprises • . • ' , .
XUYuanyuan :. : ..=.... :......:.,... 520
Ways to Develop Industrial Cluster of Sports Product Manufacturing
Enterprises in Hebei Province5 : . • • • • : •
WANG Yukuo, PEI Yanli .' ,...:..:...:....:.,. 525
Study on SMEs Cluster Model Based on the Third-party EC Platform :
DENG Zhao, HUYuanlin ..: •..••„.: 530
Chapter Six
Innovation and Competitive Advantage
Predicament and Countermeasure of Leveraging the Innovation Capability of
SMEs in Fujian Province —A Study Based on the Theory of Total
Innovation Management
FANG Jincheng, ZHU Bin ; 537
Study on Science and Technology Enterprise Incubators Boosting
SMEs' Development
LI Lei, WANGXindong 542
The Technological Innovation Research Based on Knowledge Management
LIAOXin.XIAXunjia ...549
Restudy on the Relation Between Enterprise Size and R&D Input and Output:
Case Study of High-tech Enterprises in Shandong Province
YANGHuixin, WANG Song, JIN Jiayu ' : ....557
High-Technique Enterprise Growth Mechanism Based on Open Innovation
SUNShaofu '..! ....564
x
A Research on Technological Innovation of Small and Medium
Enterprises in Pingdingshan City . ..
SUNYahui ......... :..:....:.... : ;..:. 569
Analysis on Performance Appraisal Management System of Small Architectural
Design Firm
CAI Hong, JIANG Xilong 574
Study on the Core Competitiveness of Small and Medium-Sized Enterprises
SUiangwei 585
Study of Alliance Service Model for SMEs Management Innovation
Based on Government-enterprise Cooperation
ZHANG Litao, HAN Dali 590
Construct the Evaluation Index System of Technology Innovation
Capability of SMEs
CHEN Lin, LIU Hongbo, LIU Cheng 595
Enhance SME's Competitiveness Using BSC
LIU Nan, JIANG Taiyuan 603
Study on the Technology Innovation Issues in Small-and-medium
Enterprises in China
BAIAizheng 608
Empirical Study of Tacit Knowledge Management on Innovation
HEXujun, ZHANG Yong'an 616
The System Innovation for SMEs in Northern Part of Jiangsu Province
CHEN Mali 620
Comprehensive Evaluation on the Technological Innovation Capability of the
Small -and- Medium Enterprises Based on DEA
ZHAOHongmei 624
The Researches on the Evaluation Method of Service Enterprises'
Competitiveness Based on the Binary Semantic
PANG Mi, CHEN Lijun 628
XI
Protection of Intellectual Property Strategy for SMEs in China
LIUYuhui ...635
Legal Environment Construction and Protection of Intellectual Property
Rights for SMEs
DUAixia , 639
Small and Medium-sized Enterprise Management Innovation to
Strengthen the Necessity and Conditions
HU Yansong 646
XII