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Enterprise Marketing Management Solutions
Fully integrated solutions that target your customers’ needs, increase their loyalty and fuel revenue growth
Founded: 1988
Number of Employees: 110
Locations: Chicago, Kansas City & Omaha
Services:
— Solutions Group provides the industry insight, experience, techniques and tools to ensure that business and technology strategies are aligned and achieve the anticipated return on technology investments.
‐ Enterprise Marketing Management (EMM) solutions enable your company to implement marketing technologies that provide the analytics, information and insight needed to deliver communications that generate higher revenues, increase client base, maximize customer retention while lowering your costs.
‐ Project Management Solutions (PMS) provides custom IT project management solutions that enable clients to deliver mission-critical projects on time, on budget and of value.
‐ Network Service & Support (NSS) creates the foundation to optimize, secure, upgrade and maintain the network to ensure the highest service level for the enterprise.
— Staffing Services (SS) – Our staffing services deliver flexible and responsive resource assistance by augmenting technology staff to meet ongoing project needs.
— Customer Profile: Mid-market organizations with prominent clients in the advertising, associations, non-profits, healthcare, financial services, insurance industries, telecommunications and manufacturing.
RiverPoint At A Glance
RiverPoint Can Help You
Grow revenue Better segmentation of prospective customers or members Enhanced targeted offers Improved response rates
Improve customer retention Enhanced understanding of member activity and response Customer-centric messaging and promotional
communications Multi-channel campaigns for increased response rates Increased response = improved retention = revenue growth
Increase customer value Establish your customers’ Lifetime Value (LTV) Target and segment based upon LTV & Churn Risk Deliver multi-channel campaigns using these valuations
Enterprise Marketing Management (EMM)
EMM:Gartner Magic Quadrant
EMM:Gartner and Forrester
Marketing Complexity Increases…
From This…
To This…
Enterprise Marketing Management
Powerful Analysis Capabilities for Smarter Marketing
Customer AnalyticsUser-led analysis tools to define & understand target audiences
Predictive ModelingAutomated data mining for:
Segmentation Propensity scoring Lifetime value prediction Cross-sell likelihood
Web AnalyticsKPI dashboards & reportsFrictionless ad hoc analysisGranular, visitor-level insight to
drive profitable action
EMM:Business Intelligence
Business Intelligence
Analyze Customer Behaviors Provide Improved Segmentation Utilize Predictive Analytics Build Cross-sell recommendations
EMM:Multi-Channel Marketing
Multi-Channel Marketing
Build Complex, Multi-Channel Campaigns Design And Execute Multi-Channel, Multi-Wave Campaigns Track, report response across all channels
EMM:Multi-Channel Marketing
Multi-Channel Marketing
Build Complex, Multi-Channel Campaigns Member Lifecycle Campaigns: Automate Multi-channel, Multi-wave
Recurring campaigns
Integrated email, SMS authoring and execution Personalized, Dynamic Web Offers Track, report response across all channels
Action: Automate 1:1 Follow-up
Send leads to call centerSend leads to call centerfor high-value existing membersfor high-value existing members
Cross-ChannelTargeting
and Execution
Customer Activities Shift to Online…
Cross-Channel
85% of online users have made an online
purchase in 2007
Internet
Over 80% of online consumers buy offline &
spend more when they do
54% cross-channel shoppers research offline and buy
online
EMM:Web Content and Analytics
Web Content Management and Analytics
Analyze Web Content and Effectiveness Target the right customersConvert visits to sales
What Is Visualization?
VISIUAL ANALYTICS VISIUAL ANALYTICS software:
—Allows easy monitoring of key customer data and metrics
—Provides an environment for visual exploration of customer data to find insights
—Makes it easy to act on insights by visually selecting campaign targets
—Designed for use by marketers, not technical analysts
—Flexible enough to analyze almost any other type of marketing data
Visual Analytics: Exploration
Cityscape
1) Interactive EXPLORATION of data
Geographic
Visual Analytics: Exploration
2) Geographic EXPLORATION of data
Path Analysis
Visual Analytics: Exploration
3) Granular EXPLORATION of data
EMM:Data Visualization
Drag-n-drop filters, metrics
Affinium Insight
EMM:Web Content and Analytics
Web Content Management and Analytics
Analyze Web Content and Effectiveness Target the right customers Convert visits to sales
… interacting with your customers on their terms
Rethinking Marketing
Marketing needs to feel so relevant to the customer that it feels like a service—Deeper customer awareness —Relevant and timely messages—Consistency across channels and time
Lacks a Software Platform for Responding
1. Channel evolution
2. Growing complexity
3. Audience fatigue
4. AccountabilityReview & Approval
Messages & Offers
Execution
Measure Response
Results Reporting
Segments, Targets
Plans, Budgets
Actual ROI?
ETL, SQL
IT/DBA Coding
?
Association Marketing
Listening, understanding, and speaking over time
Customer Dialog Framework
Pre-Sale
First Sale
Changing Needs
Pre-Sale
Attrition
Customer Experience
Inte
ract
ion
s
Dialog Across Customer Life Cycle
Search Campaigns
Partner Marketing
On-Boarding Campaign
Service Check Up
Event-Based Campaign Customer Self-Service
Cross-Sell Tests Survey Campaigns
Customer Recovery
Next-Best Offer/ Service
Customer Winback
Act
ivit
ies
Per
Day
Dialog Across Customer Life Cycle
…Transactions… (Purchases, Usage)
…Transactions… (Purchases, Usage)
…Other Activity…(Calls, IVR, Affiliates)…Other Activity…(Calls, IVR, Affiliates)
…Web Activity……Web Activity…
Campaigns targeting anonymous visitors
Campaigns targeting anonymous visitors
React to missed on-boarding activities
React to missed on-boarding activities
Detect a pattern of reduced interest
Detect a pattern of reduced interest
Respond to competitive offers
Respond to competitive offers
Use one-to-one dialogs to stimulate usage and gather feedback
Use one-to-one dialogs to stimulate usage and gather feedback
Notify customers about website for convenience thru call center
Notify customers about website for convenience thru call center
Customer Life Cycle Over Time
Enterprise Marketing ManagementRiverPoint Solutions
RiverPoint and Unica
Enterprise Marketing Management Solutions (EMM)
creates value for your organization by optimizing your
business strategies with marketing automation.
