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Enterprise State Community College
in the Enterprise, AL Metro Market Prepared by Sam Williams
Filling the Gap in Your
Business Marketing Plan
The historic marketing approach
Awareness Point of Purchase Experience &
Tell Others
The Purchase Process has Been Changed
Source: Consumer Influence Study
Conducted by Google in partnership with Shopper Science 2010 - 2012
5,000 consumers surveyed
•Social Media
•Read Reviews
•Search News
•Read Articles
•Read Blogs
•View Images
•Watch Video
•Visit Websites
Today’s arketi g approa h
Awareness Point of Purchase Experience &
Tell Others Research
Present for consumers at every stage
Awareness
Consideration/Research
Decision
Advocacy
Why is it important? Decisions made to buy/make a purchase before entering business.
Sour e: BIA/Kelsey Lo al Co er e Mo itor™, Wa e 7 Q / . Base: SMBs that ad ertise o tele isio .
Consumers Use Many Sources To Research a Purchase
These four major data providers
are trusted to provide accurate
business listing information to
hundreds of sites including:
Search Engines
Review Sites
Social Sites
GPS & Vehicle Navigation
Online Directories
[24]7 411.ca 411info Access Together Acura Addresses.com Admedia Advameg Advertise.com Advice.com Agero Aisle50 Alk Technologies Allpages.com AlterGeo
Alteryx AmericanTowns.com Answers.com anywho.com AOL Apartmentfinders.com apartmentguide.com Apple Maps App.net AroundMe.com Ask.com AT&T ATD Austin
Atlanta NewHomes AYO Technology-WebSite Alive B2Byellowpages.com bckyrd.com beachcalifornia.com Belo Best Of The Web Local Bing Biz Scrambler Blackberry BMW
Boorah BrightData Bundle.com Business Directories of Texas BusinessSearch.com Care.com Cars.com Centzy.com ChaCha Search challama.com
Chamberofcommerce.com Chewsy Chrysler City-data.com City.com CityBot Citygrid CityMaps Citysearch.com CloudMade Cloudy Clutch Shopping Comcast.net Search
Consolidated Communications Contextuads.com Contractors.com CoPilot Cornerstone Group Coupon Sherpa CouponMap CrowdSpot Databanq DataSphere DDC
Dealsplus Denso Dexknows Directory Avantar Dirxion DoctorWait.com Dogpile Dogtime Media Driverside Earthlink.com Eating Places Echoer Edmunds eGood
eGumball Elocal eLocal Listing eMbience eServiceLog ezlocal.com EveryScape.com EZToUse.com Facebook.com Family Finds FeedMe fetchtoto.com Fieldforce First
Street Live Fivestar Software Fizzlocal Focus Local Foodie Ford Foursquare Free411.com gapNsnap Gas Station Checker GenieKnows.com Getlisted.org GiftCards.com
GM GoLocal247.com GoodInfo Google Groupon Gvidi Harman HelloMetro.com Herald.com Hibu Hineighbor.com Homeplete.com Homesandland.com Homestore
Honda Hoodoyou Hostway Hotbot.com Hotfrog.com Houzz.com HTC Hyundai iGoLocal.com Indeed.com Infiniti InfoSpace.com Infutor Innova Electronics Insiderpages
Intel Intelius Intellistrand InTheMO.com Intuit Jetpac JiWire Judy's Book Justclicklocal.com Keen.com KGB Kia KSL.com Kudzu.com Larky Lexis Nexis Lexus
Likeness.com LivingSocial Local.com Localedge.com localpages Localscope Localsearch.com LodgeNet Looksmart.com Lumatic Magicyellow.com MakeItLocal
MamaAlwaysSays MapMyRun MapQuest Menu pages MerchantCircle Metroland Publishing metropolist.com Microsoft (Bing) MidwestYP.com MindMeld Mobifind
MojoPages.com MyCity MyCityWay.com MyCoupons.com Mylocalheadlines MyLocally mymove.com Mywebyellow Nara News-Gazette Nissan Nokia Nomao OnMedia
OnStar Oomea Openlist.com Paradine patch.com Patriot Phonebook Pelopidas Picksie Pioneer Pioneer Directories Place of Mine PlaceIQ Planapple PlanetDiscover.com
Pokitdok Porsche PowerProfiles PulseLA Radarfrog Radiate Media Radius Intelligence ReachLocal realtor.com Reply.com Restaurants.com RightWay RoadTrippers
Rocket Fuel Saga Salespider.com Samsung Search Initiatives Searchbug.com SeccionAmarilla Seekitlocal.com Sense Network SEOmoz Shoptopia.com ShowMeLocal
Smart Marketing Team Snoox Southern Directory Publishing (YPsouth) SpecialsAgent.com Speed Run SpeedSpot Spotcast spotlikes.com Spotzot Sprint Subaru
SuperPages.com Surewest Switchboard.com TechnoCom Tele Atlas (TomTom) TeleNav Teleroute Therapists.com Theredbook.org Time Out New York Town Planner
Toyota Trafficengine.net TravelShark Tribune Interactive TripAdvisor Trulia TruPro Twitter.com UpMeSocial.com Urban Mapping Urbanspoon usdirectory.com V-
enable.com Vendasta Verizon Vernon Publishing VerveMobile.com Veveo Viewpoints Local VisiKard Voltari Walkable Restaurants WalkScore.com Walt Disney
Weblocal.ca WeddingWire.com Where Inc. Whisper White Pages WhosCall Whowhere.com Why Wait Wimgo.com World Media xAd XO Group Yahoo Local
Yellowbook.com Yellowbot Yellowmoxie.com Yellowone YellowPageCity.com Yellowpages.com Yellowusa.com Yellowzip.com Yelp YP Zenrin Zidster.com Zipcodez.com ZipLocal
309 sources and counting...
Automatically corrects errors & adds missing info on each data provider.
Progress can be monitored in Presence Builder.
Consumers Use Many Sources
To Research a Purchase
Consumers Use Many Sources
To Research a Purchase
HAVE YOU BEEN RETARGETED?
• Have you seen ads recently associated with:
Sites you’ve visited?
Products you’ve searched?
Content that you’ve read?
Recently, I shopped on these sites
MY RETARGETING STORY
and later I started to see their ads as I surfed the web
Serve your ads to people who have visited your website, and then left…
people within your service area …
people who are searching for your products and services……
people searching your for your competitors...…
people who are reading content related to what you sell…
Targeted Display
Your customers are consuming more and more information on mobile devices. Our mobile
display ad solution you can put your message in front of this highly engaged audience on
nationally recognized mobile websites, targeted to your local prospects.
Mobile Display
Facebook Targeted Display
Reputation Intelligence gives you the
ability to monitor your brand online.
With this report in the dashboard
you will be able to review online
listings, social media intersections,
reviews and sty on top of your
competition standing in the market.
Reputation Intelligence and Management
FindIt puts you in front of people who are actively searching for your products
and services via pay-per-click advertising on Google, Yahoo! and Bing.
Search Engine Marketing
Results – We track your prospects and users from ad views, clicks and phone calls.
Performance Tracking
Expect a Marketing Plan from
Whomever Manages Your Budget
Do ’t uy Ad ertisi g Produ ts
Buy an Audience and Their Engagement
Expect Specific Actions from that Audience
Expect that Your Marketing Budget will deliver an ROI
How Much Do I Invest?
Why the Omaha World-Herald?
270
Thousand Daily
Readers of the Omaha
World-Herald
1.3
Million monthly
unique visitors to
Omaha.com
94
Thousand double
opt-in email blast
subscribers
Source: Scarborough Omaha Custom Study Feb-April 2014. The geography is the 24-county Omaha Designated Market Area. INA stands for Integrated Newspaper Audience and is the 7-day net cume reach for all
World-Herald products combined, including the 5-day net cume reach for all World-Herald products combined, including the 5-day net cume reach of last Sunday's World-Herald or the 7-day net cume reach of
Omaha.com. For each of the TV stations shown, the Monday-Friday cume reach of each local late TV news program was added to the 7-day cume reach of each TV station's website.
The Omaha World-Herald and Omaha.com reaches 6 out of 10 adults
within the greater Omaha and surrounding areas!
14
Million monthly
page views on
Omaha.com
14
Why the Omaha World-Herald?
Source: Scarborough Omaha Custom Study Feb-April 2014. The geography is the 24-county Omaha Designated Market Area. INA stands for Integrated Newspaper Audience and is the 7-day net cume reach for all
World-Herald products combined, including the 5-day net cume reach for all World-Herald products combined, including the 5-day net cume reach of last Sunday's World-Herald or the 7-day net cume reach of
Omaha.com. For each of the TV stations shown, the Monday-Friday cume reach of each local late TV news program was added to the 7-day cume reach of each TV station's website.
Late News & TV News Website
Cumes vs. The Omaha World-
Herald’s eekly Pri t & O li e rea h
43.9%
60.6%
32.5%
17.9% 10.4%
KETV +
ketv.com
OWH +
omaha.com
WOWT +
wowt.com
KMTV +
kmtv.com
KPTM +
kptm.com
The Omaha World-Herald and Omaha.com reaches 6 out of 10 adults within the
greater Omaha and surrounding areas!
Misty Mendicino Digital Media Specialist
O: (402) 255-2052
T: (844) 311-9511
1314 Douglas Street, Suite 800 Omaha, NE, 68102
