[Entrepreneur’s name]

[Date]

[Business Name]1

• [Explain your business idea and why you selected your business]

•Explain your type of business: [Service, Retail, Manufacturing,

Wholesale] & how your business will satisfy a consumer need.]

Business Profile2

Qualifications

• [ List 3 skills or resources that you have that will help make your business successful]

•

•

3

Economics of One Unit

Definition of One Unit

Selling Price per Unit $ (A)

Direct Labor (if applicable) $ (B)

Materials (if applicable) $ (C)

Total COSTS Per Unit (B+C) $ (D)

Other Variable Costs (outgoing shipping, packaging, commissions)

$ (E)

Total Variable Costs (D+E) $ (F)

Gross Profit Per Unit (A-F) $

4

Cost of Materials/Direct Labor

Definition of One Unit:Material Description Cost /Quantity Cost per Unit ($)

TOTAL $

TOTAL MATERIALS/DIRECT LABOR $

5

Competition

Competitor Price Location Quality[ex. Local seller]

[ex. National chain]

Competitive Advantage Chapter 8

• [List 2 reasons why customers will purchase your product or service over your competitor’s.] chapter 8

(Remember: Lowest price is not a sustainable competitive advantage.)

•

6

Marketing Mix & Plan Price:Place:Product:Promotion: (Use the chart below)

Method Description Target Consumer( age, gender, location)

Cost

7

Philanthropy Plan

[Describe how your business will give back to the community or support a cause that you believe in.]

[Explain how you will incorporate philanthropy into your marketing plan.]

8

Average Monthly Fixed Costs

Type of Fixed Cost Monthly Cost

[enter fixed cost] example: utilities, salaries, advertising, etc $

[enter fixed cost] $

[enter fixed cost] $

[enter fixed cost] $

TOTAL Fixed Monthly Costs $

9

Monthly Sales ProjectionMonth Units Sold

January

February

March

April

May

June

July

August

September

October

November

DecemberTotal =

0

10

20

30

40

50

60

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

Units sold

10

Projected Yearly Income Statement

Selling Price Per Unit $ (A)

# of Units Sold (B)

Total Sales (A*B) $ (C)

Less Variable Costs

Total COGS (COGS per unit * B) $ (D)

Other Variable Costs (Other variable costs per unit * B) $ (E)

Total Variable Costs (D+E) $ (F)

Gross Profit (C-F) $ (G)

Less Fixed Costs

USAIIRD (Yearly) $

Unforeseen $

Total Fixed Costs $ (H)

Profit before Taxes (G-H) $ (I)

Less Estimated Taxes @25% (I * .25) $ (J)

Net Profit (I-J) $

11

Start-up Investment Description of Supplies Vendor Name Price

$

$

$

$

CASH RESERVE covering 3 months of fixed costs $

Estimated TOTAL START-UP INVESTMENT $

12

Financing Strategy for Total Start-up Investment

Source Amount

Personal Savings [ How will you save?] $

Relatives/Friends $

Investor [Who is it?] $

Grant [From Whom?] $

Total: $

13

Return On Investment

Return on Investment (ROI)Yearly Net Profit ÷ Start-up Investment X 100 %

For every $1 dollar invested,

my business earned :$

$0.00

$0.20

$0.40

$0.60

$0.80

$1.00

ROI

Original $1invested inbusiness

Amount of $gained/lossed byoriginal dollarinvested

(Double click on chart to add information)

14

Business & Educational Goals

• Business- [enter short term goal]

- [enter long term goal]

• Educational - [enter short term goal]

- [enter long term goal]

15

[Enter your mission statement (or slogan if applicable)]

Thank you for your consideration of

[Enter company name]