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The Internicola Law Firm, PC is a specialized business and franchise law firm dedicated to supporting entrepreneurship and assisting entrepreneurs and business owners in building great businesses. This newsletter is all about entrepreneurship and sharing with our clients, colleagues and friends a mindset of success, best practices for business expansion and protection and learning from one another. This newsletter means a lot to us, we hope you enjoy it and we are always glad to hear from you with any comments or suggestions that you may have.
The Business and Franchise Law Report is a publication of the Charles N. Internicola Law Firm, P.C., and is intended to educate the general public about business law issues. It is not intended to be legal advice. The information in this newsletter may be freely copied and distributed as long as the newsletter is copied in its entirety.
ABOUT THE INTERNICOLA LAW FIRM, P.C.
email [email protected] | web www.BusinessandFranchiseLaw.com | tel 800.976.4904
ENTREPRENEURS THAT KICK ASS™
volume 3 | issue 8
RAW ENTREPRENEURSHIP AT IT’S BEST
—continued on page 2
Charles N. InternicolaBrian A. Lincer
Business success comes in many forms and from
varying paths – some from hard working family
owned businesses, some from highly capitalized
and investor funded enterprises and some from
entering the right markets at the right time, avoiding
competition and creating a niche.
Lobster Joint followed neither of those categories
and, in my estimation, what makes the Lobster Joint
story so compelling is that their success is based on
hardcore and raw entrepreneurship at its very best.
Founded by serial entrepreneurs and restaurateurs
Bob Levitt and Tom Chabrowski, Lobster Joint
successfully entered the highly competitive NYC
restaurant market and established a one-of-a-kind
New England Comfort Food restaurant (“joint”)
Bob Levitt and Thomas Chabrowski, Co-Founders of Lobster Joint
Lobster Rollwww.ownalobsterjoint.com
2 The Business and Franchise Law Report | Volume 3 Issue 8
serving some of the best lobster rolls on the east
coast. The result has been overwhelming and
Lobster Joint has built a following among resident
New Yorkers and tourists from all over the country
and the world.
The Lobster Joint Franchise
Recently we had the opportunity to work with
Lobster Joint on the launch of their franchise
system. For Tom and Bob, franchising represents
a natural progression in the expansion of the
Lobster Joint brand and one they are approaching
strategically.
Now getting to the raw entrepreneurship part,
well, from my perspective, some of the factors that
have led to Bob and Tom’s success are:
Intensity and Passion. Tom and Bob don’t just
“run” a restaurant, they live it. They know all of
their numbers, and they continuously focus on
improving their systems food quality. They run
their business with intensity and passion.
—continued from page 1RAW ENTREPRENEURSHIP AT IT’S BEST
Brand Focus. One factor behind Lobster Joint’s
success is their brand and Tom and Bob’s dedication
to the brand. Lobster Joint knows what it is (New
England Comfort Food and the very best Lobster
Rolls) and what they are not (almost everything
else).
All images from ownalobsterjoint.com
A Great Product. Sounds obvious but once your
get the right systems and focus, success requires a
really good product and turns out… it is not very
hard attracting customers to walk through the
doors to have a great Lobster Roll.
Lobster Joint is now, selectively, considering
franchise applications which you can find
by visiting www.ownalobsterjoint.com.
Also, learn more about Lobster Joint, Bob
and Tom’s story by watching the video by
visiting: www.franchiselawsolutions.com.
3www.BusinessandFranchiseLaw.com
CLIENTS FEATURED IN THE NEWS
CONGRATULATIONS TO SNAPOLOGY FOR BEING FEATURED AS AN AMERICAN SUCCESS STORY ON FOX BUSINESS!Congratulations to our clients Laura and Lisa Coe
- founders of Snapology and the franchise system -
for being featured as an American Success Story on
Making Money with Charles Payne on Fox Business!
Snapology offers educational classes for elementary
and middle aged school children that uses LEGO® brand
bricks as part of their curriculum to teach STEM subjects.
Watch the entire video by visiting:
Featured In:
For information about Snapology and the Snapology franchise system, visit: www.snapology.com
FRANCHISE CONFERENCES
JOIN US AT THE EMERGING FRANCHISOR CONFERENCE AND THE 2016 IFA CONVENTION
Join us on November 18-19 in Miami, FL at the IFA’s Emerging
Franchisor Conference (we’re even giving out our baseballs)!
Charles will be discussing “How to Manage Disclosure Risks &
Preventing Franchisees from Running Wild”. If you’re in the area,
come join our Night of Cocktails and Tapas at Ball & Chain co-
hosted by IFPG on November 18 at 8:30pm.
We will also be exhibiting at the IFA’s Annual Convention in
San Antonio, TX! We are hosting a client dinner, so if you are in the
area, feel free to stop by Booth #576 and join us for dinner.
foxbusiness.com/charlespayne
For more information about the franchise conferences (including advice if you plan on exhibiting), feel free to call us at (800) 976-4904 or email Melissa at:
4
IN THIS ISSUE
1000 South Avenue | Suite 104Staten Island, NY 10314
1.800.976.4904www.BusinessandFranchiseLaw.com
ENTREPRENEURS THAT KICK ASS™ Raw Entrepreneurship at it’s Best: Lobster Joint PAGE 1
FRANCHISE CONFERENCES Stop by our booths at the upcoming franchise conventions! PAGE 3
FEATURED CLIENTS IN THE NEWS Snapology has been featured as an American Success StoryPAGE 3
FIRM NEWS Our Firm and Franchisee University Scholarship was featured in SUCCESS Magazine PAGE 4
“ —Yogi BerraIf you don’t know where you’re going, you might not get
there.”
CONNECT WITH US!
QUOTE OF THE MONTH
FIRM NEWS
THE INTERNICOLA LAW FIRM WAS FEATURED IN SUCCESS MAGAZINE
Our firm and our Franchisee University Young
Entrepreneur Scholarship was featured in the
November 2015 issue of SUCCESS Magazine! High school students from across the New York metro area who
plan on attending college or establishing their own business after graduation were eligible to enter our scholarship and
entrepreneurship program. Read the entire article at: www.businessandfranchiselaw.com under “Media Appearances”.
If you would like a copy of “Success for Teens”, contact Samantha at: [email protected] or
call (800) 976-4904.