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Entrepreneurship Project
HERWLETT-PACKARD[HP]
By- Steve AbrahamZachariah
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Hewlett-Packard [ENTERPRISE] Hewlett-Packard Company or HP is
an American multinational information technology corporation
headquartered in Palo Alto
, California
, USA that providesproducts, technologies, software, solutions and services toconsumers, small- and medium-sized businesses (SMBs) andlarge enterprises, including customers in the government, healthand education sectors.
The company was founded in a one-car garage in Palo Alto
byWilliam (Bill) Redington HewlettandDave Packard. Currently,HP is the world's leading PC manufacturer
, operating in nearlyevery country. It specializes in developing and manufacturingcomputing, data storage, and networking hardware, designingsoftware and delivering services. Major product lines includepersonal computing devices, enterprise, and industry standard
servers, related storage devices, networking products, softwareand a diverse range of printers, and other imaging products. HPmarkets its products to households, small- to medium-sizedbusinesses and enterprises directly as well as via onlinedistribution, consumer-electronics and office-supply retailers,software partners and major technology vendors. HP also has
strong services and consulting business around its products andartner roducts.
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Company historyFounding
Bill Hewlett and Dave Packard graduated with degrees in electrical
engineering from Stanford University in 1935. The company originated in a garage in
nearby Palo Alto during a fellowship they had with a past professor, Frederick Terman at
Stanford during the Great Depression. Terman was considered a mentor to them in forming
Hewlett-Packard. In 1939, Packard and Hewlett established Hewlett-Packard (HP) in
Packard's garage with an initial capital investment of US$538. Hewlett and Packard tossed
a coin to decide whether the company they founded would be called Hewlett-Packard or
Packard-Hewlett Packard won the coin toss but named their manufacturing enterprise the
"Hewlett-Packard Company". HP incorporated on August 18, 1947, and went public on
November 6, 1957.
Of the many projects they worked on, their very first financially successful product was a
precision audio oscillator
, the Model HP200A. Their innovation was the use of a small
incandescent light bulb (known as a "pilot light") as a temperature dependent resistor in a
critical portion of the circuit, the negative feedback loop which stabilized the amplitude of
the output sinusoidal waveform. This allowed them to sell the Model 200A for $54.40
when competitors were selling less stable oscillators for over $200. The Model 200 series
of generators continued until at least 1972 as the 200AB, still tube-based but improved in
design through the years.
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One of the company's earliest customers
was Walt Disney Productions
, which
bought eight Model 200B oscillators (at$71.50 each) for use in certifying
the Fantasound surround
soundsystems installed in
theaters for the movie Fantasia.
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Early years The company was originally rather unfocused,
working on a wide range of electronic productsfor industry and even agriculture. Eventuallythey elected to focus on high-quality electronictest and measurement equipment.
Following the pattern set by the company's firstproduct, the 200A, test instruments werelabelled with three to five digits followed by theletter "A". Improved versions went to suffixes
"B" through "E". As the product range grewwider HP started using product designatorsstarting with a letter for accessories, supplies,software, and components.
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The 1960s
HP is recognized as the symbolic founder ofSilicon
Valley
, although it did not actively investigatesemiconductor devices until a few years after the
"Traitorous Eight" had abandonedWilliam
Shockleyto create Fairchild Semiconductorin 1957.
Hewlett-Packard's HP Associates division,
established around 1960, developed
semiconductor devices primarily for internal use.
Instruments and calculators were some of theproducts using these devices.
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The 1970s
Hewlett-Packard logo, mid-1970s
The HP 3000was an advanced stack-based design for abusiness computing server, later redesignedwith RISCtechnology. The HP 2640series of smart andintelligent terminals introduced forms-based interfaces to
ASCII terminals, and also introducedscreen labeled functionkeys, now commonly used on gas pumps and bank ATMs.The HP 2640series included one of the first bit mappedgraphics displays that when combined with the HP210021MX F-Series microcoded Scientific InstructionSet enabled the first commercialWYSIWYGPresentationProgram, BRUNO that later became the program HP-Drawon the HP 3000. Although scoffed at in the formative days ofcomputing, HP would eventually surpass even IBM as the
world's largest technology vendor, in terms of sales.
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"The new Hewlett-Packard 9100A personal computer
is ready, willing, and able ... to relieve you of waiting
to get on the big computer."
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The garage in Palo Alto where
Hewlett and Packard began theircompany
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In 1984, HP introduced both inkjetandlaser printersfor thedesktop. Along with its scannerproduct line, these havelater been developed into successfulmultifunctionproducts,the most significant being single-unit
printer/scanner/copier/fax machines. The print mechanismsin HP's tremendously popular LaserJet line of laser printersdepend almost entirely on Canon's components (printengines), which in turn use technology developed byXerox.HP develops the hardware, firmware, and software that
convert data into dots for the mechanism to print. HPtransitioned from the HP3000to the HP9000seriesminicomputers with attached storage such as the HP7935 hard drive holding 404 MiB.
On March 3, 1986, HP registered the HP.com domain name,making it the ninth Internet .com domain ever to beregistered.
In 1987, the Palo Alto garage where Hewlett and Packardstarted their business was designated as a California Statehistorical landmark.
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The 1990s
In the 1990s, HP expanded their computer product
line, which initially had been targeted at university,research, and business users, to reach consumers.
HP also grew through acquisitions, buyingApollo
Computerin 1989 andConvex Computerin 1995. Later in the decade, HP opened hpshopping.com as
an independent subsidiary to sell online, direct to
consumers; in 2005, the store was renamed"HP
Home & Home Office Store."
From 1995 to 1998, Hewlett-Packard were sponsors
of the English football team Tottenham Hotspur.
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Hewlett-
PackardDeskjet 3845
printer
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Facilities A sign marking the entrance to the HP corporate headquarters in Palo Alto,
California HP's global operations are directed from its headquarters in Palo Alto,
California, USA. Its U.S. operations are directed from its facilityinunincorporated Harris County, Texas, nearHouston. Its Latin Americaoffices in unincorporatedMiami-Dade County, Florida, U.S., nearMiamiandin Medelln Colombia. Its Europe offices are in Meyrin, Switzerland,nearGeneva. Its Asia-Pacific offices are in Singapore. It also has large
operations in Boise, Idaho, Roseville, California, Fort Collins, Colorado, SanDiego, andPlano, Texas (the former headquarters ofEDS, which HPacquired). In the UK, HP is based at a large site in Bracknell, Berkshire withoffices in various UK locations, including a landmark office tower inLondon, 88 Wood Street. Its recent acquisition of3Com will expand itsemployee base to Marlborough, Massachusetts.
Products and organizational structure HP has successful lines of printers, scanners, digital cameras, calculators,
PDAs, servers, workstation computers, and computers for home and smallbusiness use; many of the computers came from the 2002 mergerwith Compaq. HP today promotes itself as supplying not just hardware andsoftware, but also a full range of services to design, implement, andsupport IT infrastructure.
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An HP camera with an SDIO interface, designed to beused in conjunction with a Pocket PC
HP Software Division is the company's enterprise
software unit. For years, HP has produced andmarketed its brand of enterprise managementsoftware, HPOpenView. From September 2005through 2010, HP purchased a total of 15 software
companies between as part of a publicized, deliberatestrategy to augment its software offerings for largebusiness customers.HP Software sells three categoriesof software: IT performance management, IT
management software and information managementsoftware. HP Software also providesconsulting, Software as a service, cloudcomputing solutions, education and support services.
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HP also offers managed services where they
provide complete IT-support solutions for other
companies and organisations. Some examples ofthese are: A large activity is HP offering
"Professional Support" and desktop "Premier
Support" forMicrosoftin the EMEA marketplace.
This is done from the Leixlip campusnearDublin, Sofia andIsrael. Support is offered on
the line of Microsoft operation systems, Exchange,
Sharepoint and some office-applications.But HPalso offers outsourced services for companies
like Bank of Ireland, some UK banks, the U.S.
defense forces, etc.
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A Hewlett-Packard
Mini 1000netbook
computer, a typeofnotebook
computer
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Culture The founders, known to friends and employees alike as Bill
and Dave, developed a unique management style that cameto be known as The HP Way. In Bill's words, the HP Way is "acore ideology ... which includes a deep respect for theindividual, a dedication to affordable quality and reliability,a commitment to community responsibility, and a view thatthe company exists to make technical contributions for theadvancement and welfare of humanity."The following arethe tenets of The HP Way:
We have trust and respect for individuals.
We focus on a high level of achievement and contribution.
We conduct our business with uncompromising integrity.
We achieve our common objectives through teamwork.
We encourage flexibility and innovation.
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HP Presario F700F767CL
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Corporate social responsibility In July 2007, the company announced that it had met its target,
set in 2004, to recycle one billionpounds ofelectronics, toner
andink cartridges. It has set a new goal of recycling a furthertwo billion pounds of hardware by the end of 2010. In 2006, thecompany recovered 187 million pounds of electronics, 73 percentmore than its closest competitor.
In 2008, HP released its supply chain emissions data an
industry first. In September 2009, Newsweekranked HP No.1 on its 2009 Green
Rankings of America's 500 largest corporations.According toenvironmentalleader.com, "Hewlett-Packard earned its numberone position due to its greenhouse gas (GHG) emission reduction
programs, and was the first major IT company to report GHGemissions associated with its supply chain, according to theranking. In addition, HP has made an effort to remove toxicsubstances from its products, though Greenpeace has targetedthe company for not doing better."
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HP took the top spot on Corporate Responsibility
Magazine's 100 Best Corporate Citizens List for
2010. The list is cited by PR Week as one ofAmerica's most important business rankings. HP
beat out otherRussell 1000 Indexcompanies
because of its leadership in seven categories
including environment, climate changes andcorporate philanthropy. In 2009, HP was ranked
fifth.
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Brand According to a Business Week Study, HP is currently the
world's 11th most valuable brand.Since its creation, the HPLogo has remained largely the same. Because of its extremesimplicity, the logo is recognized all over the world.
HP has many sponsorships. One well known sponsorship is
ofWalt Disney World's EpcotPark'sMission: SPACE. From1995 to 1999 they were the shirt sponsor ofPremierLeague clubTottenham Hotspur F.C.. From 1997 to 1999 theywere sponsors ofAustralian Football League club NorthMelbourne Football Club They also sponsored the BMW
Williams Formula 1 team until 2006 (a sponsorship formerlyheld by Compaq), and as of 2010 sponsorRenaultF1.Hewlett-Packard also has the naming rights arrangement
for theHP Pavilion at San Jose, home of the San JoseSharks NHL hockey team.
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A Hewlett-Packard sponsoredPorsche 997 GT3 Cup
The company sponsors the HP
Pavilion at San Jose, home tothe NHL's San Jose Sharks.
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Legacy Agilent Technologies, not HP, retains the direct
product legacy of the original company founded in1939. Agilent's current portfolio of electronicinstruments are descended from HP's very earliestproducts. HP entered the computer business onlyafter its instrumentation competencies were well-established. When Agilent was spun off, items inthe Corporate Archives were split-up along product
lines, with Agilent retaining almost all of theoriginal HP archives only where there wasduplication of material, was HP given early Testand Measurement material. Both companies
retained an original 200A Audio Oscillator.
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HP DISCOVER customer event In 2011, HP Enterprise Business, along with participating independent user
groups, combined its annual HP Software Universe, HP Technology Forum and HP
Technology@Work into a single event, HP DISCOVER.There are two HPDiscoverevents annually, one for the Americas and one for Europe, Middle Eastand Africa (EMEA). HP DISCOVER 2011 Americas took place June 610, in LasVegas at the Venetian/Palazzo.The event offered nearly 1,000 sessions onapplication transformation, Converged Infrastructure, information optimization,mobile devices, webOS, global data centers, security, hybrid delivery andcloudcomputing. Approximately 10,000 customers, partners and IT thought leaders
attended HP Discover 2011 in Las Vegas and approximately 5,000 are expected toattend the EMEA event.The Americas conference featured tracks designed forseveral industries including automotive and aerospace; communications, media &entertainment, energy, financial services, healthcare and life sciences, high techand electronics, public sector, retail and consumer goods, and transportation andlogistics. The nearly 1,000 sessions, hands-on labs and exhibits explored all areasof the HP Enterprise Business portfolio including servers, storage, networking,software and services In addition, the company provided sneak previews of itsnew tablet device, webOS TouchPad which will be available in July 1, 2011,starting at $500.
The HP DISCOVER 2011 event in EMEA is slated to take place in Vienna, Austria, atthe Reed Exhibitions, Messe Wien Congress Center, on November 29 throughDecember 1, 2011.
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ControversySpying ScandalOn September 5, 2006, Newsweekrevealed that HP's general
counsel, at the behest of chairwoman Patricia Dunn,contracted a team of independent security experts toinvestigate board members and several journalists in order
to identify the source of an information leak. In turn, thosesecurity experts recruited private investigators who used aspying technique known aspretexting. The pretextinginvolved investigators impersonating HP board membersand nine journalists (including reporters forCNET, the New
York Times and the Wall Street Journal) in order to obtaintheir phone records. The information leaked related to HP'slong-term strategy and was published as part ofa CNETarticle in January 2006. Most HP employees accused
of criminal acts have since been acquitted.
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Hewlett-Packard has also been at the center of a fiasco in recentyears. In November 2007, Hewlett-Packard released a BIOS updatecovering a wide range of laptops with the intent to speed up thecomputer fan as well as have it run constantly, whether the
computer was on or off.The reason was to prevent the overheatingof defective NVIDIA graphics processing units (GPUs) that had beenshipped to many of the original equipment manufacturers, includingHewlett-Packard, Dell, and Apple.In July 2008, HP revealed anextension to the initial one-year warranty covering a few of theaffected computers, but leaving many more without the protection,
despite research showing that these computers were alsoaffected. Since this point, several websites have been documentingthe issue, most notably , a forum dedicated to what they refer to asHewlett-Packard's "multi-million dollar cover up" of the issue. (Thesite now carries computer-repair ads, and the domain name isapparently now for sale.) There have been several small-claims
lawsuits filed in several states, as well as suits filed in othercountries. Hewlett-Packard also faced a class-action lawsuit in 2009over its i7 processor computers. The complainants stated that theirsystems locked up within 30 minutes of powering on, consistently.Even after being replaced with newer i7 systems, the lockupscontinued.
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HP &Oracle lawsuit
On June 15, 2011, HP filed a lawsuit in California
Superior Court in Santa Clara, claiming thatOraclehad breached an agreement to support the
Itanium microprocessor used in HP's high-end
enterprise servers.On June 15, 2011, HP sent a
"formal legal demand" letter to Oracle in an
attempt to force the world's no.3.
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