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ENTRY BROCHURE 2017
Asia’s Choice, Asia’s Voice
Entry Deadline: Spirits - 21 August Wine and Sake - 28 August
@hkiwsc + 852 64927214hkiwsc.com /[email protected]
Asia’s Choice, Asia’s Voice
The Cathay Pacific Hong Kong International Wine & Spirit
Competition is Asia’s original competition, created
specifically to promote quality wines, sake and spirits from
all over the world to the Asian market. It is perceived by
industry experts and consumers as the guide to quality
wines, sake & spirits for Asia.
Debra Meiburg MW Asian Based Master of Wine
and Wine Consultant,
Cathay Pacific
Simon Tam Head of Wine,
Christie’s Asia
Allen GibbonsGroup CEO, IWSC Group and
Keeper of the Quaich
The competition is headed up by three of the most well–
respected and credible names in the
global drinks industry.
@hkiwsc +852 64927214hkiwsc.com [email protected] /hkiwsc
Why Enter the Cathay Pacific HKIWSC?
@hkiwsc + 852 64927214hkiwsc.com [email protected] /hkiwsc
Medal winners are tasted at
exclusive trade and
consumer events held by
Debra Meiburg MW
throughout Asia.
Free marketing toolkit
including a guide on how to
promote your win, artwork,
social media tips, email
signatures & more for all
winners to help promote
winning products to the
Asian market.
Guided wine tasting
events for Multinational
Corporations and
masterclasses throughout
the year hosted by Debra
Meiburg MW.
Partnerships with Local and
International Chambers of
Commerce and wine
donations to local charities.
Results are announced at
Asia’s premier wine and
spirits event, the Hong
Kong International Wine
& Spirit Fair (HKIWSF) on
9 - 11 November 2017.
Asia’s original Wine, Sake and
Spirit competition promoting
quality wines and spirits
from all over the world to the
Asian market.
The HKIWSC awards
ceremony is one of the
highlights of the fair, held in
front of a 500 strong
audience comprising of the
industry’s biggest players &
influencers inAsia.
The competition result will be
published by Drinks Business in
a special supplement distributed
to 8,500 visitors at the HKIWSF.
All products entered are
showcased at the consumer
wine-tasting event, ‘Test Your
Palate’, held during Judging
Week in September.
A selection of winning
products are poured at the
HKIWSC booth at HKIWSF,
providing winners maximum
exposure to key decision
makers in the region.
Join the Cathay Pacific HKIWSC 2017
2000+Entries
35+
Countries
500+
Appellations
40+ Asian Judges
from 10+cities
including
4 Masters of Wine
HK$8M+Media value
1 Title
sponsor
15+Partners & Supporters
20K+Social media
Interactions by HKIWSC
Exposure for winners
30+
Trade events
20+
Consumer events
12 dishes in the
Asian Food Pairing Category
@hkiwsc + 852 64927214hkiwsc.com [email protected] /hkiwsc
hkiwsc.com [email protected] /hkiwsc @hkiwsc +852 64927214
Join the Cathay Pacific HKIWSC 2017
2000+Entries
35+
Countries 40+ Asian Judges HK$8M+500+ from 10+ cities Media value
Appellations including
4 Masters of Wine
Exposure for winners
30+ 1 Title
Trade events sponsor12 Asian dishes in the
20K+
20+ 15+ Food & Wine PairingSocial media
Interactions byConsumer Partners & Category HKIWSC
events Supporters
• Media session at "Food & Wine Pairing"
• The Women's Foundation: Annual Gala Dinner
• Hong Kong International Wine & Spirits Fair: Press
Conference, by HKTDC
• Hong Kong International Wine & Spirits Fair events:
Whisky Bar, Ice Bar, Winning Wines Tasting, Gala
Dinner and Competition Awards Ceremony
• Baccarat My B Bar event
• Hong Kong General Chamber of Commerce:
Chinese New Year Dinner
• Swire Women of Wine Festival
• Exclusive VIP experience by Cathay Pacific Marco
Polo Club
• Corporate events – AAAHK, Blackstone, Linklaters…
• WineSPIT year-round monthly workshops
• Annual Ball of The British Chamber of
Commerce Hong Kong
• "Prep Your Palate" media event
• Restaurant & Bar Hong Kong
• Guided Tasting by wine judges (happy hour)
@ Restaurant & Bar Hong Kong
• Whisky dinner with David Stewart MBE, by
Young Presidents' Organization
• "Test Your Palate" Wine Tasting
• Judging Certificate Course: "How to Be a
Wine Judge”
• "Women in Whisky" Roundtable by HKIWSC
• PolyU Student Training Programme
Exposure of Winning Wines & Spirits
JudgingJudging integrity is at the heart of the competition, and all judging is
carefully segmented by region/area/variety/style/vintage/type/age.
Samples are prepoured in numbered glasses and judges never see a
bottle, ensuring impartiality
The judging panel comprises key influencers in the Asian wine, sake and spirits
market (sommeliers, importers, knowledge and opinion leaders), to ensure medal-
winning products appeal to the Asian market.
All of our judges are either Asia-born or are long term residents, ensuring the
integrity of: Asia’s Choice, Asia’s Voice.
90+ GOLDOutstanding example;
the benchmark.
80+ SILVERFine example;
excellent quality.
75+ BRONZEGood example;
well above average
Debra Meiburg MW Ying Hsien Tan MW Sonal Holland MW Kenichi Ohashi MW H
H Hong Kong Singapore India Japan
WIN
EJU
DG
ES
INC
LU
DE
...
Nikki LohitnavyGeneral Manager and
Oenologist, GranMonte Co.
Bangkok (Thailand)
Ian DaiWine & Spirit Buyer,
Amazon China
Shanghai (China)
RoderickWongCellar Master Galaxy
Entertainment Group
Macau
Sarah WongWine Columnist
South China Morning Post
HongKong
Paul EunAssistant Director, Food &
Beverage, Grand Hyatt Incheon
Seoul (South Korea)
ChristianZhangChief Sommelier
Noahs Yacht Club on the Bund
Shanghai (China)
SP
IRIT
JU
DG
ES
INC
LU
DE
...
Eddie NaraWhisky Educator& Consultant
Barrel Concepts
Hong Kong
Agung PrabowoBeverage ManagerMandarin Oriental
Hong Kong
Steven LinOwner, L’arriere-courOwner, Thia Yu Co.
Taipei (Taiwan)
Masahiko EndoBartender in Chief,
Mizunara:The Library
Tokyo (Japan)Asia
nM
aste
rso
fW
ine
Inte
rnatio
nal
VIP
Ju
dg
es
Johann FourieHead Winemaker,Benguela Cove WineEstate
and Manning Heath Golf& WineEstate
South Africa
Desmond PayneMaster Distiller, Beefeater Gin,
Chivas Brothers
UnitedKingdom
Win
e
Sp
irit
@hkiwsc +852 64927214hkiwsc.com [email protected] /hkiwsc
Julie LeeVice PresidentCottingham Ltd
Shanghai (China)
Thomas LingCertified Sommelier
International Wine & Sake Educator
Kuala Lumpur (Malaysia)
Asian Food Pairing
• The only international wine competition to offer a
full program of Asian food pairing awards for
wine and sake entries
• 12 popular dishes from across Asia: see tips at
https://www.hkiwsc.com/categories which wines and
sake to enter for pairing with each dish
• Unique PR and exposure for winners
throughout the year
• Additional media exposure
• Winners are published in leading “foodie”
guides in Asia
@hkiwsc +852 64927214hkiwsc.com [email protected] /hkiwsc
Entry Details
@hkiwsc +852 64927214hkiwsc.com [email protected] /hkiwsc
How to enter Cathay Pacific International
Wine & Spirit Competition
1. Register for an account on the hkiwsc website:https://www.hkiwsc.com/how-to-enter
2. Complete the entry form through to payment by credit card or bank transfer
3. Prepare your samples for shipping to Crown Wine Cellars in Hong Kong, referring to https://www.hkiwsc.com/your-shipping-optionsincluding:
• Deadlines
• Payment of duty requirements (payable only on liquor with alcoholic strength of over 30% alcohol, and payable by the Sender before the shipment arrives in Hong Kong).
• Number of sample bottles required
• Box labeling instructions
For details: visit our website or contact the HKIWSC team* Discounted Entry Fee for Exhibitors at HKTDC International Wine & Spirits Fair: HKD 1100 / USD140
Standard Entry Fee* HKD 1750 / USD 225
Additional Fee for
Asian Food Pairing (per dish):HKD 550 / USD 70
Entry Deadline Spirit:
Wine/Sake:
21Aug
28 Aug
Delivery to Spirit:
Crown Wine Cellars Wine/Sake:
Hong Kong
1 Aug – 1 Sep
15 Aug – 15Sep
Judging 25 – 29 Sep
Test Your Palate Experts &
Consumer Wine Tasting Event
26 – 28 Sep
Results announced at HKTDC
International Wine & Spirits Fair9 – 11 Nov
KE
Y D
AT
ES
EN
TR
Y F
EE
S
TITLE SPONSOR
OFFICIAL PARTNERS
MEDIAPARTNERS
@hkiwsc + 852 64927214hkiwsc.com [email protected] /hkiwsc
