DRAM

CORONATION

SCOTTISH LICENSED TRADE AWARDS 2013

MONDAY 24TH JUNE 2013GRAND CENTRAL HOTEL, GLASGOW

Entry FormPlease tick your category of choice

g Benromach Award For Successg BII Scotland Customer Service Award 2013g Critics’ Choice Awardg Diageo Award for Social Responsibility

g DRAM Dog Friendly Pub of the Yearg Forth Wines Passion For Wine Awardg Kopparberg Independent Bar of the Yearg Kraken Black Spiced Rum Cocktail Bar of the Yearg Molson Coors Champion Beer Pub of Scotland

g Repertoire New Bar of the Yearg Saltire Taverns Sales Rep of the Yearg Strongbow Manager of the Yearg Sunday Mail Pub of the Yearg Sunday Mail Centenary Fund Family Pub of the Year

g Tennent’s Quality Awardg Vicast Independent Hotel of the Yearg Wee DRAM Whisky Bar of the Year

Establishment Name:

Licensee’s Name:

Tel: Email:

Address:

Relevant Info. Please attach a separate sheet and tell us why you deserve an accolade or send us a video. Deadline for entries 10th May 2013.

Finnieston House, 1 The Stables Yard, 1103 Argyle Street, Glasgow G3 8ND and send videos directly to production@mediaworldltd.com

Saltire Taverns Sales Rep of the YearSaltire Taverns, one of Scotland’s foremost pub companies, is on the lookout for Scotland’s best sales reps. This company recognises the role that sales reps have to play in the success of the on-trade. Do you have a good knowledge of your own brands and how they fit with your customers offering? Are you innovative, and able to come up with ideas for your customers? Do you go above and beyond the call of duty when looking after them? If so enter now.

BII Scotland Customer Service Award 2013Customer service is paramount when it comes to running a successful business. This year BII Scotland is on the lookout for a pub, restaurant or hotel which fully embraces the customer service ethos. Could this be your business? If so, you could be eligible for this award. Judges will look at the measures that you have in place to ensure your staff are well trained in customer service. Short listing will be done by Mystery Shoppers followed by interviews at a later date by a team of judges. If you want to win the award enter now.

Kraken Black Spiced Rum Cocktail Bar of the YearDo you think that you have the best cocktail bar in Scotland? Are your bartenders well trained, imaginative and good with customers? The judges will be looking for expertly made

cocktails, a willingness to experiment and a good knowledge of spirits, including rum. Tell us why you think you are the best cocktail bar and include a recipe for a cocktail featuring The Kraken Rum. How would you unleash the beast?

Molson Coors Champion Beer Pub of ScotlandMolson Coors are on the lookout for a pub that really champions good beer. Do you pride yourself on being one of Scotland top beer pubs? Do you actively promote responsible beer consumption in your bar and regularly bring on new beers to tempt your customers? Do you have a wide selection and encourage your customers to try different varieties? Do you make beer recommendations to go with your menu? A good cellar and well trained staff are necessary to be eligible for this award.

Sunday Mail Pub of the Year Scotland’s leading Sunday newspaper is looking for the best pub in the country. Do you have a welcoming atmosphere? Do your customers come back, and come back again? Get your customers to fill in the entry form when it appears in the Sunday Mail and tell us why you think you are eligible for ‘Pub of the Year’.

Tennent’s Quality AwardA dedication to quality has helped to make Tennent’s the No 1 Scottish Lager brand - and Tennent’s is looking for a pub that shows a similar commitment to quality. Excellent customer service, great beer, a good range of products behind the bar, fine food and a great ambience are all part of the quality experience. If you think you deserve this accolade, enter now.

Strongbow Manager of the YearStrongbow, Scotland’s biggest selling draught cider, is on the lookout for Scotland’s top manager. Do you put the ‘hard graft’ in to ensure that your bar or pub is a success, or do you now someone who does? Strongbow will give the honour to the manager who has the strongest work ethic, and who can demonstrate the difference that he, or she, has made to the business. If you think you, or someone you know, deserves the award, please enter now.

mixxit Bar Apprentice 2013Maxxium UK’s training and education programme mixxit is now in its seventh year of looking for Scotland’s best new bartender. The mixxit Bar Apprentice competition will take 10 bartenders with experience of one 1 year or less on an intensive training programme which will cover all aspects of professional

bartending, including mixology, drinks knowledge and service excellence. In June the bar apprentices will face a panel of judges and the best performing bartender will win the accolade mixxit Bar Apprentice of the Year, which will be announced at the DRAM Awards.

Benromach Award For SuccessShare the secret of your success with this year’s DRAM judges to pick up this accolade. Whether you’ve successfully continued your family business, successfully expanded over the past few years, adopted innovation to develop your business, or have grown your turnover, we would love to know what you think your secret is. This award is open to hoteliers, restaurateurs and licensees…share your secret with us. Enter now with details.

Kopparberg Independent Bar of the YearKopparberg is on the lookout for Scotland’s top independent bar. The Kopparberg team is looking for a bar that has proved to be a success with customers – it doesn’t have to be

the most stylish or the biggest, but owners should demonstrate creative forward-thinking and be inclined to think outside of the box when it comes to developing their business. It almost goes without saying but good customer service and an excellent range of products behind the bar is essential. Do you think you fit the bill?...if so enter now.

New Bar of the Year Repertoire Magazine is on the look-out for Scotland’s best new bar. As long as you have opened in 2013 you could be eligible for this award, and entries are taken right up until the 30th May for this particular category. The judges will be looking for a bar that stands out, has excellent service, a good-looking environment and a super range of products.

Passion For Wine Award Forth Wines are on the lookout for an outlet that has a real passion for wine. Is your outlet innovative? Do you invest in staff training to ensure your customers are well informed? Do

you enthuse your staff about wine? It’s not about having the biggest wine list or the biggest bar, but it is about how you promote the wines that you stock to your customers. Whether you are a wine bar, a bar attached to a hotel, or a restaurant – the judges will be looking for an outlet that stands out from the crowd.

Independent Hotel of the YearScotland’s hotel industry is gearing up for two mammoth events … The Commonwealth Games and the Ryder Cup, and this year ,for the first time, the DRAM has a new category...Independent Hotel of the Year sponsored by Vicast Ltd, the online video platform for business. The judges will be looking for a hotel, or hotel group, that is independently owned ,and that has continued to invest in, and grow their business. A company that is forward thinking and cares about customer service. Either fill in the form attached or send us a video telling us why you think you deserved the accolade.

Dog Friendly Pub of the YearThe DRAM is on the lookout for a pub that provides a welcome for pet dogs. Do you allow your customers to bring their friendly pooches inside. Do you provide a water bowl, and the occasional treat? If so you could be in the running for this accolade. Judges will be bringing their own dogs on mystery visits (volunteers are queing up!!) If you think your pub or hotel fits the bill enter now.

Critics’ Choice AwardThis category will take the top four restaurants, as reviewed by Scotland’s top restaurant critics as at the end of April 2013, and an independent judging panel will visit the recommended eateries... and select the top one overall from the selection. No entries are invited for this award, but finalists will be invited to the awards ceremony. And scoring will be on the basis of quality and value, customer service and attention to detail.

Wee DRAM Whisky Bar of the YearThe judges will be looking for licensees that go to extraordinary lengths to promote Scotch whisky within their own establishment. An excellent range of whisky on the back bar is a necessity and staff should also be well trained and enthusiastic when it comes to recommending whisky to their customers. A good Scottish welcome is also important. Do you think that your bar deserves the accolade? If so enter now.

Diageo Award for Social ResponsibilityDiageo are on the look-out for pubs, bars and people that embrace social responsibility. Have you developed good relationships with local police, community safety partnerships, community groups, licensing boards and/or licensing forums to help minimise alcohol-related crime and disorder in your area? Are your staff trained to the extent that they are competent and confident in addressing difficult situations? Do you go the extra mile to promote responsible drinking; what do you do differently from other bars in your area? And do you actively promote social responsibility within your organisation? If so, you could be eligible for this award. Please enter now.

Sunday Mail Centenary Fund Family Pub of the YearIn 2014, the Sunday Mail will have been telling Scotland’s story for 100 years and to commemorate its 100th year it has set up the Sunday Mail Centenary Fund to benefit deserving Scottish charities. To promote this it is looking for Scotland’s Family Pub of the Year. It is looking for a family owned pub or pub group, that also welcomes families, and which supports local charities either by organising fund raising events, or by getting staff involved in fund raising activities. Do you think you fit the bill? If so enter now. Proceeds from this year’s DRAM awards raffle will also go to the Centenary Fund.