#ENTRY LEVEL tweet Book02

8/3/2019 #ENTRY LEVEL tweet Book02

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#ENTRY LEVELtweetBook02Relevant Advice or Students and New Graduates in the

Day o Social Media

Book ExcerptSubset o the book brought to you by THiNKaha

By Christine M. Ruff and Lori Ruff

Foreword by Keith Keller

E-mail: [email protected]

20660 Stevens Creek Blvd., Suite 210,

Cupertino, CA 95014


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Relevant Advice or Students and New Graduates in the Day o Social Media

BOOK EXCERPT Table of Contents (included here)

Foreword by Keith Keller

Section I: Community

Section II: Build Credibility

Section III: LinkedIn Profiles

Section VII: Now What?

About the Authors


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3#ENTRY LEVEL tweet Book02

ContentsThis is the Table o Contents (TOC) rom the book or your

reerence. The eBook TOC (below) dif ers in page count

rom the tradebook TOC.

Foreword by Keith Keller 11

Section I

Community 13

Section II

Build Credibility 27

Section III

LinkedIn Profiles 41

Section IV

Facebook Profiles 59


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Section V

Connecting 73

Section VIFind Employers 87

Section VII

Now What? 103

About the Authors 115


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#ENTRY LEVEL tweet Book02 5

We all know now that social media is the new paradigm or

job search. Its the new paradigm or career change and or

business networking.

Facebook: 800,000,000 people (thats 800 million!). Twitter:

165,000,000 people. LinkedIn: 120,000,000 people.

This book by Christine Ruf makes it really simple. Christine

speaks rom the wisdom o experience and she is wise

beyond her years.

Social media is not that hard. Have a look at this book: its

really good. It really tells you how to get started i you want

to take your social media profile rom community to career.

Foreword byKeith Keller

@KeithKeller, CEO, Career Success

Radio Melbourne, Australia


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Gain understanding of the

online community in light of

your career search.

Section ICommunity


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Always remember: give

more than you receive.

1

Consider others with social media

communications. Irrelevant

messages not only waste peoples

time, they annoy them.

2



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Dont be ashamed o

asking or help when

you need it. I you dont

ask, you will not receive.

3


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Section IIBuild Credibility

How to appear professional

the dos and donts of

appropriate online etiquette.


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As you research

yoursel online, use

multiple search engines

to ensure you find

everything an employer

might be able to access.

19



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20Check and double check that

the message you are sending is

going to the intended recipient.

Check your privacy settings

on every website and profile

with your name on it.

21


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Quick tips and ideas to improve

your LinkedIn profile. Learn how

to highlight your experience and

education to make you attractive

to potential employers.

Section IIILinkedIn Profiles


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39

Include relevant

extracurricular clubs,

travel experience, and

volunteer work.



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41Dont post anything about

personal relationships or pictures

that are unproessional.

Be careul what pictures

you use. No photos withood, drinks, cigarettes, or

anything but you in them.

40


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Once you have found whatyoure looking for, continue to

step up your game. Take a little

time to prepare for the next

opportunity rather than being too

comfortable with where you are.

Section VIINow What?


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Jobs are not

guaranteed or lie.

I you stop growing,

it may be time to

look out or your

next opportunity.

127



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I you need help, your supervisorsand coworkers can show you how to

do things. Dont be araid to ask.

128

I you sign up or health

insurance, it usually does not

take efect immediately. Have

contingency plans in place.

129


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About the Authors


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About the Authors

Christine Ruf, @ImmuneChick, is a student o Biology. She loves to write

and travel. Her interests are in continuing her educational career and in

living her passion: Science! She writes with heart and a willingness to shareher experiences. For a woman so early in her career, she shares insights

based on real lie.

Ruf graduated rom East Carolina University with Honors in 2007, worked

in a research lab and was laid of when grant unding caused cutbacks and

layofs. She has experienced several versions o recently looking or jobs in

college, ater graduation, and in the atermath o an economic downturn.

Shes managed to land on her eet each time by ollowing the principles she

shares in this book.

Ruf now lives near amily in Central Virginia and is working while continuing

her education in Science.


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The @LinkedInDiva, @LoriRuf, is a globally recognized expert in LinkedIn

and social media. She is among the top 10 most connected women in the

world on LinkedIn. Her Facebook riends list is ull. Her robust Twitter

ollowing grows by hundreds o ollowers a week on three active accounts.

You dont accumulate those kinds o social media credentials overnight. It

takes years o active participation in the industry to earn a robust ollowing.

Ruf is a proven thought leader with 100+ recommendations rom clients andrandom people touched by her generous spirit. The Diva has heart, character,

and avid ans with whom she has shared her knowledge. Over her career,

she has presented over 1,000 sessions on topics such as leadership, social

networking, at applications and Internet technologies, customer service,

privacy, and creating a vision.

One sassy, saucy business woman, Lori is a ull-time speaker, trainer, and

author o THINKahas #PRIVACYtweet Book01. She is also co-author o the

Rock The World Book Series with her partner, The LinkedIn Rockstar Mike

ONeil @MikeONeilRocks.

Mother and daughter come together to bring you timely and tested tips or

entering the proessional world in the day o social media.


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Getting #ENTRY LEVEL tweet Book02

(http://www.happyabout.com/thinkaha/entryleveltweet02.php)

#ENTRY LEVEL tweet Book02 can be purchased as an eBook or $14.95 or

tradebook or $19.95 at

http://www.happyabout.com/thinkaha/entryleveltweet02.php or at

other online and physical book stores.

Please contact us or quantity discounts [email protected] or to beinormed about upcoming titles [email protected] or phone

(408-257-3000).


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#ENTRY LEVEL tweet Book02