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8/14/2019 Environment and Management of Natural Resources. Towards (1)
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Approach
What is environmental communication (EnvCom)?
GTZ defines EnvCom as the planned and strategic use of communication
processes and media products to support effective policymaking, public
participation and project implementation geared towards environmental sus-
tainability. It comprises instruments which are well established in non-formal
and formal environmental education, development communication, socialmarketing, agricultural extension, mediation and conflict management and
other fields.
EnvCom is much more than disseminating information to people. EnvCom is not
one-way. It is participatory and two-way. Like the chain on a bicycle EnvCom
is the missing link between an environmental goal and the necessary socio-
political processes of policymaking and public participation. It is applied to sup-
port an environmental goal of a project and to integrate environmental aspects
into political strategy processes. EnvCom can be an instrument on its own, like
communication campaigns and education activities. But it works best in
combination with other measures like economic incentives, laws and regula-
tions. A systematic and goal-oriented communication strategy that takes into
account peoples perceptions can determine the success of a project.
Successful environmental communication planners need to know exactly:
Why you want to communicate: what is the real problem, what is the solution
you want to achieve? With whom you want to communicate: who are the
people at the heart of the problem? What is their knowledge, attitude and
behaviour? What you want to communicate: what is the message? How and
when can you get your message to the people you want to reach?
ContextWhatever the environmental problem
is, communication will always be at
least part of the solution. Breaking
down complex information about the
environment and its implications for
other sectors into easy-to-under-stand elements and putting those on
the agenda is a prerequisite for
change and consensus building
geared towards sustainable develop-
ment in any society. A multitude of
international agreements and major
reports have emphasised the critical
role of communication and educa-
tion as a basic tool societies need to
confront the challenges of the future.
Prominent references can be found
in the Brundtland Report, the Agenda
21 and in many UNESCO, UNEP,
OECD-DAC and CSD reports.
Environmental communication
Environment and Infrastructure Division
Topicsheet
Section: Environment and management of natural resources
General Topic: Environmental policy and institutional development
commissioned by:
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Activities and services
GTZ supports partner institutions in
EnvCom in more than 30 bilateral de-
velopment programmes and projects.
We cooperate with other implement-
ing agencies of German development
cooperation and international and na-
tional environmental and nature pro-
tection agencies, and build strategic
partnerships with the IUCN Commis-
sion for Education and Communica-
tion (CEC), the OECD Development
Assistance Committee (DAC) and the
World Bank Development Communi-
cation Division.
Thematic focus
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With the heavy reliance of developing
countries on their natural resources,
governance as the rules and mecha-
nisms that guide their use are of criti-
cal importance for achieving good
governance in a broader sense. Guid-ing principles of German technical
co-operation are:
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Services
The governance of natural resources
management and the environment is
a core of GTZ projects and pro-
grammes. Understanding the incen-
tives that drive peoples behaviour is
critical to achieving sustainability in a
variety of fields, including:
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governance of natural resources,
communication and dispute resolu-
tion, environmental assessment and
regulation.
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tion, conservation of biological
diversity and biosafety, combating
desertification, international forest
policy, substitution of ozone-deplet-
ing substances, chemical safety.
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In pursuit of these goals, GTZ works
at all levels of society in partner coun-
tries and at regional and international
levels. The challenge regardless of
fluctuations in the policy environment is to operate as a trailblazer and a
think tank, to strengthen environmen-
tal policy capacities and to improve
the action framework for the key play-
ers in environmental policy.
Approach andmethodologies
GTZ strategy aims to ensure that the
national policies and institutions ef-
fectively target environmental protec-
tion and sustainable management of
natural resources and contribute tosustainable development.
Environmental policy needs institu-
tional reforms to succeed. They
should be based on a set of princi-
ples. Environmental policy needs to
facilitate a move
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Services
To develop capacities for effective
environmental protection policies,
GTZ offers services in key fields com-
bining consulting expertise with train-
ing and capacity development. These
include:
Strengthening environment institu-
tions. We strengthen capacities of
national environmental authorities and
organisations in setting clear policies
and developing realistic and effective
implementation strategies. Focus in
various countries is currently to de-
centralise environmental policy to the
regional and municipal levels. Infor-
mation, communication and environ-
mental public awareness are key
instruments in this.
Environmental planning. We consult
in developing adequate Environmen-
tal Impact Assessment (EIA) systems
and procedures and in upgrading
units responsible for the evaluation of
environmental assessment reports in
ministries. On a national policy level
Strategic Environmental Assessment
(SEA) is currently becoming an import-
ant instrument for our clients.
Incentives for environmental pro-
tection. We advise in developing en-
vironmental legislation, norms and
standards for the major sectors like
solid waste, water resources, air
quality. We also assist in developing
overarching fiscal incentives for
environmental protection (Economic
Fiscal Reform) and integrating market
based approaches in environmental
policy.
Strategic planning and mainstream-
ing in environment. We accompany
strategy development processes over
time, be it in a ministry of environment
or between sector ministries develop-
ing integrated multi-sectoral actions
plans and programmes for environ-
ment. Here GTZ uses innovative strat-
egy planning instruments like Think-
Tools and action-learning approach-
es to enhance teambuilding and co-
operation capacities.
For further information & published by:
Deutsche Gesellschaft fr Technische
Zusammenarbeit (GTZ) GmbHDepartment Environment and
Management of Natural Resources
PO Box 5180, 65726 Eschborn, Germany
Phone: +496196 79-1320
Fax: +49 6196 79-7123
www.gtz.de/umweltmanagement
Imprint
Design by: www.creativerepublic.net, 2005
Photos: GTZ, Markus NudingPrinted on 100% recycled paper
Status: 12/2005
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Chart below: Multiple impacts in all three
dimensions of sustainable development
Priority issues include:
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gramme (NFP), which has to be
conceived and established by all
relevant stakeholders in a participa-
tory process. NFPs contribute not
only to a sustainable forest man-
agement but also to a political de-velopment towards decentralisa-
tion, security of rights and justice
and democracy. Objective indica-
tors for a socially and ecologically
sound forest management and
transparent marketing of forest
products are established by forest
certification.
forest administrations) through award-
ing concessions. Inadequate controls
and legal insecurity impede compli-
ance with sustainability criteria and
fair distribution of benefits.
Approaches
Development cooperation focuses on
improving possibilities for sustainable
use of forests and fair distribution of
profits and user rights. Thus, develop-
ment needs conservation and regen-
eration of forests and the stabilisation
of their ecological, economic and so-
cial services. GTZ uses the following
approaches to improve the benefits of
forests for people:
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expert groups, the NFP-Facility and
Programme for Forests (PROFOR).
We cooperate closely with other Ger-
man implementing agencies, like KfW,
DED, CIM and InWent, as well as
other donors, e.g. the Netherlands.
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