PEST analysis Political -Legal • FDI is permitted up to 74% in advertising sector in India. Highly favorable to exploit the untapped sectors in India • Advertising Standard Council of India (ASCI), Advertising Standards Authority (ASA) in UK and Federal Trade Commission are the governing bodies of advertising sector in different countries. Economic • Due to economic downturn, enterprise have to restructure their sales and marketing campaign greatly. Hence, whether the economic condition is good or bad, O&M will be benefited. • If the economic condition is good, to capture the market share, more will be spent by enterprise on advertising. Social • Implementation of programs designed to bring about social change using concepts from commercial marketing • Advertising identified the social problem and then an advertising campaign designed to solve the problem Technolog ical • Technology in advertising sector is roping in creative directors who can produce advertisement that people connect emotionally. • Oglivy and Mather has provided Ads with companies Titan, Mondelez, Vodafone, Centre fresh, Fevicol • Vodafone with zoo zoos exploited IPL season completely to their advantage by showcasing product’s features in the best way possible

Environmental Analysis of O&M

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PEST analysisPolitical-

Legal

• FDI is permitted up to 74% in advertising sector in India. Highly favorable to exploit the untapped sectors in India• Advertising Standard Council of India (ASCI), Advertising Standards Authority (ASA) in UK and Federal Trade Commission

are the governing bodies of advertising sector in different countries.

Economic

• Due to economic downturn, enterprise have to restructure their sales and marketing campaign greatly. Hence, whether the economic condition is good or bad, O&M will be benefited.

• If the economic condition is good, to capture the market share, more will be spent by enterprise on advertising .

Social

• Implementation of programs designed to bring about social change using concepts from commercial marketing• Advertising identified the social problem and then an advertising campaign designed to solve the problem

Technologic

• Technology in advertising sector is roping in creative directors who can produce advertisement that people connect emotionally.

• Oglivy and Mather has provided Ads with companies Titan, Mondelez, Vodafone, Centre fresh, Fevicol• Vodafone with zoo zoos exploited IPL season completely to their advantage by showcasing product’s features in the best

way possible