Envision Growth

Success for Your Organization

Your Facilitators

• Lee Sleeper, President– lee.sleeper@bullardisd.net

• Lori Gracey, Executive Director– lgracey@tcea.org

• Kristy Breaux, Director of Conventions and Expositions– kristy@tcea.org

Year # of Members Percent Growth

2011 13,971 26%

2010 11,091 16%

2009 9,524 15%

2008 8,284 15%

Step 1: Know who you are.

• Purpose• Audience• Branding

Step 2: Know where you are now.

• Data, data, data• Face the ugly facts

and be honest!

Step 3: Know where you want to go.

• Vision• Goals• What do you

really want to be?• What does your

organization look like in 30 years?

Step 4: Decide and publicize what you have to offer.

Free to Anyone

• One-hour tour– Regularly scheduled webinar introduction that

showcases how great your organization is and what you offer to members

• eNewsletters or print newsletter• Tweets with resources• Facebook page with resources• Google SketchUp Pro licenses• Technology Literacy Assessment for 8th grade

students

Free to Members

• Webinars– Lunch and Learns– Advocacy

• Web resources• Workshops• Discounts for bulk

purchases of membership

• Discounts for other services

Don’t Stand Alone

• Form partnerships with like-minded organizations– Teacher or administrator

groups– Content area groups– Other affiliates near you

Become THE Expert

HELPFUL TOOLS

eNewsletters

• Constant Contact– 400+ email templates– Free 60-day trial– http://www.constantcontact.com/index.jsp

Twitter

• Social Oomph– http://www.socialoomph.c

om/

• HootSuite– http://hootsuite.com/

• Klout– http://klout.com/home

Webinars

• Adobe Connect Professional• Dimdim Webinar• GotoWebinar• Webex Event Center

Google Docs

Job Board