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2

.

, .

, , .

1. (2)1.2

3

1. : PPT(e-class ).

2. : (30), (50), (10). (10). .

3. : Peng, M.W. (2014), Global strategy, 3rd Ed., Mason, OH: South-Western.

4. : (1) (2012), , : .(2) , (2014), (: Ball, Geringer, McNett and Minor,

13th Ed.), : McGraw Hill.

5. : .

6. : Case study.

7. : Case-by-case.

1. (3)1.3 (1)

4

8. 4 .

9. , .

10. ().

11. vs. () .

12. ().

1. (4)1.3 (2)

5

0.

1.

2. 1

3. 2

4.

5.

6.

1. (5)1.4 (1)

6

7.

8.

9.

10.

11.

12. 1(,)

13. 2()

1. (6)1.4 (2)

7

()().

1. , .

2. .

, , , , ,,.

, ,, , , , , , , .

(Administration): , -(Determinative). (Management): , -(Executive).

2.1 2. (2)

8

, .

, , .

()

- .

- .

- .

.

2. (2)2.2 Drivers

9

(Increased market size)

. , . .

, (Economies of scale and

scope, Learning)

, , , , .

.

(Competitive advantage

through location)

, , .

(Greater return on

investment)

.

2. (3)2.3 (Benefits)

10

.

.

.

.

PESTEL(, , ,, , ).

(Liability of Foreignness)

, , , , , ,

() .

2. (4)2.4

11

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1. .

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Starcraft 1. : (), ( ), ( ).

2. : (Drop), (Recall), (Psionicstorm), .

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1. (Map) .

2. .

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2. (5)2.5

12