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Company Profile
Copyright©2009 ePanel Co., Ltd. All Rights Reserved.www.epanel.cn 2
Development
Mar 2006 ePanel was officially founded
May 2006 Joined China Marketing Research Association （ CMRA ）
Nov 2006 Granted the “Certification of Foreign Related Investigations”
by National Bureau of Statistics, China
Sep 2007 Set up office in Shanghai
Oct 2007 elected as executive member of CMRA Council
Aril 2008 Joined ESOMAR
Dec 2008 Joined Asian Pacific Internet Researching Association(APIRA)
Copyright©2009 ePanel Co., Ltd. All Rights Reserved.www.epanel.cn 3
Service
Media Media
ResearchResearchData Data
CollectionCollection
ExpertiseExpertise
ePanel Access PanelePanel Access Panel
Operational Team
Copyright©2009 ePanel Co., Ltd. All Rights Reserved.www.epanel.cn 4
Company Structure
Marketing
Prin
t Me
dia
R
ese
arc
h
TV
Me
dia
Re
se
arc
h
Ad
-ho
c 1
Offlin
e
CA
TI
Pub
lic R
ela
tions
Sha
ng
ha
i Bra
nch
Offic
e
Pane
l Mana
ge
me
nt
Ce
nte
r
Operation
Onlin
e
Re
se
arc
h a
nd
d
eve
lop
Ad
-ho
c Ⅱ
Da
ta P
roce
ssin
g
Support
Copyright©2009 ePanel Co., Ltd. All Rights Reserved.www.epanel.cn 5
Media Research
TV Media Research
Test before creative actions
Colum Satisfaction Research
Flash Ads Effect Research
Audience Viewing Behavior
Audience U&A
Colum Orienting Management
Consultancy
Copyright©2009 ePanel Co., Ltd. All Rights Reserved.www.epanel.cn 6
Media Research
Print Media Research
Reader Behavior and Lifestyle
Research
Advertising Value Research
报刊广告注目率研究
Panel of Loyal Readers
customized for a Specific Print
Media
Advertiser Satisfaction Research
Paper Content Analysis
Print media researches, which base on the content of papers like articles or ads, is made by
professional researching system to analyze readership, readers’ structure, and market effect
generated by them.
Print Media Page Readship
Copyright©2009 ePanel Co., Ltd. All Rights Reserved.www.epanel.cn 7
Media Research
Web Media and New Media Research
Network products/service evaluation
Internet users U&A survey
Quick test on network product/service…
Online advertising evaluation
Online advertisement originality
test
Online ads effect test
New media ads effect test
Base on large amount of spot sampling in netizens,,ePanel offers its customers impersonal, neutral,
and professional researching report concerning internet media and netizen, which has great value for signifying
the importance of online media ads and optimizing online ads design..
Internet Media Research
Copyright©2009 ePanel Co., Ltd. All Rights Reserved.www.epanel.cn 8
Data Collection
Service Area ： IT/communication 、 Automobile 、 Financial banks 、Advertisement 、 Marketing Research
Services
Copyright©2009 ePanel Co., Ltd. All Rights Reserved.www.epanel.cn 9
Data Collection
CATI
Door-to-door interview
Home usage test
Focus group interview
Depth interview
Street intercepts
Traditional survey
Regular online
24-hours online
Online omnibus
Panel supply
Online Survey
Customized panel
Service
Access Panel
Speed ・ Cost-effective ・
Quality
Copyright©2009 ePanel Co., Ltd. All Rights Reserved.www.epanel.cn 10
Resources&Technology
Contact---Verify---RenewNumber (as of Aug,2009 ）
General 1,223,952
Contact waysE-mail Mobile Phone Address
1,122,808 546,918 252,363 379,585
Information Classifications
Main Attributes(including but not limited to)
Basic Information gender 、 age 、 area 、 contact ways 、 income…
Household Status Marital status 、 Children 、 residence…
Occupation/education
Industry 、 occupation 、 Position 、 education level…
Consumer Goods Owned
mobile 、 computer 、 vehicle 、 DC 、 home appliance…
Media Contact TV Media 、 Print Media 、 Web Media…
Access Panel
Copyright©2009 ePanel Co., Ltd. All Rights Reserved.www.epanel.cn 11
Resourses&Technology
On-line researching
system
• Operation Management System
OMS©
• Questionnaire Making System
QMS©
• Mail Management System MMS©
• Short Message Management
System SMS©
• Data Management System DMS©
• Multi-panel Integrating System
MPIS©
• Panel Management System PMS
©
▲Safety control
-Firewall and password protection
▲Stability management
-Safekeeping in IDC （ Internet
Data Center ）
- 7×24 hours monitoring and
maintenance
▲System access management
- access limitation and monitoring
ePanel Marketing Consultant Co. Beijing
Address: Room 1105, Anhua Development Mansion No.35 Anding Rd, Chaoyang District Post code: 100029
Tel ： +86-10-62225238 Fax ： +86-10-62254893
As a bridge among public, media and corporation, ePanel is changing our life by your opinions.
