EPiServer Whitepaper SocialIntranet

8/6/2019 EPiServer Whitepaper SocialIntranet

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ThE SOCIAL INTRANETWORKBOOK

WhITE PAPER

Te Static Intranet is so overAny enterprise is te sum o its people.Tats wy te best companies are invariably te ones tat are better at

arnessing te passion, experience and expertise o teir people.

Its all about capturing and saring knowledge; ostering dynamic teamwork;

and making better decisions, aster.

Over te last decade, te Intranet as played an increasingly important role

in tis critical arena. For many companies, its te primary medium or col-

laboration and knowledge saring.

But todays static Intranet model is starting to sow its age:

Its a one-way medium

or broadcasting inormation to te workorceIts over-centralized wit too muc control rom eadquarters and

not enoug contribution rom te real sources o knowledge

It fails to engage delivering a user experience tat pales in compari-

son to te ric, interactive Web 2.0 and social media sites

It inhibits access to knowledge instead o acilitating it

As a result, most Intranets are under-valued, under-utilized and, rankly,

underwelming.

Tis workbook is about a new approac to teamwork and knowledge

management tats based on all te exciting Web 2.0 ideas tat are taking

te public Internet by storm. Its called te Social Intranet and its completely

canging te way enterpr ises tink about communication, collaboration andknowledge assets some call it Enterprise 2.0.

EPiServer is at te oreront o tis quiet revolution because were one o

te rst companies to integrate te power o social media and community

into an enterprise-class Content Management System. Te idea is simple:

by combining traditional Intranet content wit te new generation o social

media tools and services and making it all easy to develop, deploy and use

companies can unlock te people power tat drives success.

We ope te ideas presented ere inspire you to try new tings wit your

own Intranet. I so, weve got a killer platorm to elp you accelerate your

plans.

harnessing te power o Enterprise 2.0Community Social Media User-generated content

Large groups of people are

smarter than an elite few, no

matter how brilliantbetter

at solving problems, fostering

innovation, coming to wise

decisions, even predicting the

future

JAMES SUROWIECKI

The Wisdom o Crowds

Enterprise 2.0 makes

accessible the collective

intelligence of many,

translating to a huge

competitive advantage in the

form of increased innovation,

productivity and agilityThE ENTERPRISE 2.0 CONFERENCE


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Imagine an Intranet tat your people really want to engage wit and contrib-

ute to. An Intranet tat actually elps tem do teir jobs better and enjoy

teir work-lives more. Were project groups orm spontaneously, users tag

and bookmark avorite resources, and top down inormation is supplement-

ed by igly relevant user-generated content.

Tats te Social Intranet: a knowledge base and collaboration platorm

tat arnesses te power o social media to:

Engage users in te mission o te enterprise

Encourage people to contribute teir ideas

Make it easy to capture, sare and discover knowledgeSupport fuid, spontaneous and structured collaboration

Te Social Intranet supports all orms o communication and collaboration:

One to One wit instant messaging and email

One to Many troug blogs, video-saring and podcasting

One to All in orums and discussion treads

Many to Many in wikis, communities, orums and groups

In sort, te Social Intranet is Facebook, YouTube, Skype , Blogger andWikipedia all rolled into one service tats integrated wit your existing

content resources, communication tools and knowledge assets.

Te result: an incredibly powerul, enterprise-wide knowledge platorm

wit a riendly, amiliar ace.

Because knowledge is a critical competitive dimension

In te global, always-on, always connected world, te way companies cap-

ture, sare and discover teir knowledge as a direc t impact on eciency,

decision accuracy and time-to-market.

Because its a medium of cohesion, inclusion and engagement

Tere arent many ways to get dispersed organizations working togeter,

saring teir ideas and giving teir onest eedback. Te Social Intranet

as te power to uel te new engaged workorce.

Because Generation Y is hitting the workplace

Younger employees are native to Facebook, YouTube and Flickr. I your

Intranet just sits tere, so will your people.

Introducing te Social Intranet

Wy te Social Intranet is important

Social networks represent

the digital reection of what

humans do: we connect and

share

Source Forrester, The Future o the Social

Web, by Jeremiah Owyang April 27, 2009


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ThE SOCIAL INTRANET harnessing te powero Enterprise 2.0

Te Social Intranet is appening now. Over te past ew years, pioneer-

ing organizations ave been star ting to integrate simple, standalone

eatures tat tap into te power o social media. But only now as it been

possible to incorporate all te best o te social media world wi t te ull

capabilities o traditional document, content and knowledge management

platorms witout te need to deploy serious IT resources.

Te transition rom simple to static to social Intranet is almost complete.

In te next ew years, most companies will be drawing on te power o

social media to enric, enliven and empower teir Intranets .

Are we tere yet?

Want to know what the

most effective corporations

of tomorrow will look like?

Look at those that are most

successful at attracting young

workers today.

If youre older than 30,you probably think you are

as cyber-sophisticated as the

next person but compared

to the kids, most of us are

Luddites

DON TAPSCOTT

Author o Wikinomics

Because collective intelligence beats gurusTe collective intelligence o your workorce beats te wisdom o even

your most experienced experts. But only i you can tap into it. Te Social

Intranet is a natural medium or crowdsourcing.

Because traditional document management isnt friendly enough

Legacy document management systems are ard to use so ewer people

use tem, less oten. Te Social Intranet is intuitive and amiliar. Users

jump in witout a single training session, bringing Enterprise 2 .0 closer.

Because its easy to deploy

Creating and deploying traditional knowledge management and collabora-

tion tools can soak up serious time and resources. Te Social Intranet can

be as easy to create and deploy as any oter web page i youve got aCMS platorm designed or te job.

Srce: EPiServer

Evlin f he Scial Inrane

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taggingSimpletagging

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Inegraed

Scialone-way


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Te Social Intranet incorporates a wide range o tools and services tat

ave been proven to encourage par ticipation in te public Internet,

including:

Blogs

Wikis

Community

Forums

Groups

User-Generated ContentSocial Tagging & Bookmarking

Instant Messaging and Email Management

Easy Integration wi t public social media tools

Easy integration wit internal systems

Teres noting mysterious about any o tese individually. But combined

and put into an Intr anet context, te power becomes clear.

Lets take tem one at a time

Intranet BlogsEvery enterpr ise as dozens i not

undreds o people wo are re-

positories o knowledge and expe-

rience in a discipline tat is directly

relevant to many oter people.

helping tese sources o knowl-

edge become in-ouse bloggers

is a antastic way to capture teir

experience and ideas and sare it

wit te entire organization.

Intranet WikisA wiki is a great way to store knowledge assets in a way tat promotescommenting, tagging, bookmarking and saring.

And because eac entry is edited by everyone, te collective IQ just gets

iger and iger. Best o all, because its all searcable, its all instantly

discoverable.

Intranet CommunitiesTink Facebook or work but integrated wit all te oter tools and

services discussed ere.

Te elements o te Social IntranetTe big Web Marketing mix circa 2009

Although inspired by the open

Internets Web 2.0 sites,

these features often have

a much stronger businessmodel within the enterprise,

simply because theyre more

useful and less subject

to noise and information

pollution by bozos.

JAKOB NIELSEN

Web Usability guru


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Employees ave teir own prole pages, ull o inormation about teirexperience, expertise, interests and abilities. Plus contact details, potos,

video, team and group aliations, calendars, cat eatures anyting tat

elps people understand all te dimensions o te unit o knowledge called

a uman.

Intranet GroupsWitin any community, groups can

easily spring up around a specic

topic or project. Anyone can set

one up, invite oters and establis

te acilities and ground rules.

All contributions are subject to ed-

iting, commenting, tagging, saring

and searcing, so inormal knowl-

edge tat was previously lost is now

captured and enanced.

User-Generated ContentYour ocial company materials are important but teyre not te only

source o good ideas and inormation.

User-generated content includes anyting tat people create temselves,

ten sare rom a video or poto to a document, diatribe, mind-map,

slide deck, fas demo or comment.

Te Social Intranet welcomes tem all.

Social tagging

& bookmarkingTagging and bookmarking is a great

way or any individual to save and

organise te resources most impor-

tant to tem.

Social tagging and bookmarking

takes te idea one step urter, al-

lowing people to sare teir book-

marks and tags wit oters. Tis

simple idea releases te enormous

power o collective intelligence.

Wit social tagging you can see wic resources are most valued by te

community and wy. You can also searc tags to nd te rigt inormation

at te rigt time.

The groundswell is a social

trend in which people use

technologies to get the things

they need from each other,

rather than from traditional

institutions like corporations.

ChARLENE LI AND JOSh BERNOFF

Groundswell: Winning in a WorldTransormed by Social Technologies

(Harvard Business Press; May 2008)


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Instant Messaging

& Email Management

You cant just drop people into suc a ric environment as te Social

Intranet witout letting tem connect instantly.

Instant Messaging lets users see wo else is online and available or a cat.

In many cases, a ew quick lines o text can save ours o ard labor.

Te Social Intranet also needs ric email management capabilities tink

o te eatures included in any decent email marketing platorm. Autor-

ized senders can send out simple text or hTML emails, ten track te

open rates, responses and click trougs.

Easy Integration wit

public social media tools

No Intranet is an island. Te Social Intranet lets you punc out to te

wider world o te Internet, so you can arness popular services tat many

users are already eavily invested in.

I you like te way Flickr andles potos, just integrate it.

I you want lots o video but dont want te osting assles, link to your

YouTube cannels.

Integration can even include ric web applications (anyting rom WebExto Basecamp to Google Maps), so te skys te limit.

Easy Integration wit internal systems

Te more integrated your Intranet is, te more powerul it is.

Todays Social Intranet needs to easily integrate wit Outlook, Document

Management systems, enterprise searc even CRM and ERP sys tems.

A fexible Social Intranet platorm sould be able to reac anywere valu-

able inormation lives.

The sales organization in

a European technology

company uses informal

blogs, discussion forums and

wikis to bring a distributed

workforce closer together.

Social software has led to

the effective use of scarcetechnical resources, which are

crucial in its technical sales

operations.

GARTNER

Real-World Examples o the

Business Value o Social Sotware

Te importance o SearcGeneraing and agging his new wave f scialcontent is not very valuable if people cant ndwha heyre lking fr.

A pwerfl search engine ha incldes all yredirial cnen and all yr new scial cnenis a criical par f he Scial Inrane.

the inegraed search fncin shld inclde allser-generaed cnen inclding cmmens, ags,wiki enries and lg pss.


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Way back in 2006, Dion hincclie in is excellent Enter-

prise Web 2.0 blog [ttp: //blogs.zdnet.com/hincclie/]

or ZDNet, identied six key properties o Web 2.0 in te

Enterprise.

Tey still eel res as a daisy to us, so ere tey are in abridged orm:

Freeform: Minimal structure wit simple lists, tags, and microormats at

rst, wit more st ructure later.

Zero Training/Simple: Any barrier to use means tat automaticallyewer people will use it. Your business systems can and sould be simi-

larly eortless to use.

Software as a Service: Online sotwareis te most productive and

useul sotware possible. Installed native sotware just cannot compete

wit suc persistent availability.

Easily Changed: I a user cant easily make te necessary cange to a

system, e or se must ave an expert usually in te IT department

to do it, and get in line to wait or it , not to mention pay or it.

Tis simply wont do.

Unintended Uses: Preconceived notions about ow an IT system

will be used can cut it o rom te most valuable uses down te roadIts all about letting te struc ture and beavior o IT systems emerge

naturally and organically.

Social: Enterprise Web 2.0 enables just-in-time, reeorm collaboration

as well as capturing and publising te results to be reused and leveraged

aterwards by oters. Wikis combined wit enterprise searc do all tis

automatically or example.

Six key properties o Enterprise 2.0


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Te average Social Intranets may not need every one o

te tools discussed above, but wat it does need is a simple

way to bring te social elements togeter wit te more

conventional content tat makes up te core o most

Intranets today.

You still need te centrally managed and controlled editorial tat isnt

necessarily open or communal editing.

Te trick ere is to use an Intranet platorm tat can andle bot or

an easy way to integrate your standard Intr anet platorm wit your Social

Intranet so tat:

Developers can work in a single environment, designing pages tat

combine traditional and social content.

Editors and contributors can create and manage bot k inds o content

rom a single dasboard wit a minimum o training.

I your legacy Intranet is already deeply entrenced, you dont ave to

trow it away. Just make sure te CMS you use or te social media

can integrate seamlessly.

Bringing it all togeter

Tis is te salesy bit but dont go away just yet. I te tings youve just

learned about te Social Intranet interest you, tis stu will, too.

Te Content Management System (CMS) you coose or your Social

Intranet will make a uge dierence to its success. Weve got one tat

will make your Social Intranet incredibly easy (and ast) to develop,

deploy and use.

EPiServer CMS is not only one o te worlds astest-growing Content

Management Systems, its also te only CMS we know o tats got Social

Media in its DNA.

Te open API and modular design o EPiServer means tat its easy to

add unctionality wit new modules tat snap on as easily as a Lego brick.

So wen Social Media star ted taking o, we (and our EPiMore com-

munity o solution developer partners) were able to jump in wit bot

eet, adding new unctionality tat made te Social Intranet as easy as any

oter web build.

Weve bundled all o tese goodies into a package called EPiServer

Relate+ Intranet Edition. Te details are coming up but te bottom

line is tis: its te Social Intranet in a box.

Te Social Intranet CMS

Playing nicely wit MOSSMicrosoft Ofce SharePoint Server is one of the morepplar Inrane plafrms s a l f cmpanies havealready committed signicant resources to their MOSS-ased Inrane.

the gd news is ha SharePin is a pwerfl plafrmfr hings like enerprise-class dcmen managemen.the n-s-gd hing is ha is a srggle ry cre-ae Scial Inrane services sing i.

EPiServer Cnnec fr Sharepin makes i easy se allyr SharePin asses in a Scial Inrane (r plic we-sie fr ha maer). Is all par f he Relae + InraneEdiin ha well alk a elw


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EPiServer CommunityAdd profile pages, blogging,

forums, groups, voting, com-

menting, calendars, photos,

videos, tagging and sharing,

with flexible moderation

tools to keep it all on track.

EPiServer Community is a ig-

perormance social media platorm

delivering more page views per

server, so users are never rustrat-

ed by slow response. Full analytics

lets editors survey, analyze and

segment te community in real-time based on activity.

EPiServer Community was rst developed in 1999 and today supports

dynamic communities in sports, music, asion, politics and ood not

to mention collaboration in te workplace. Over 5 million people are

members o web communities powered by EPiServer Community, wit

over 500,000 logging on and contributing every day.

EPiServer MailCreate, send, manage and

monitor email campaigns to

the entire organization orany subset.

EPiServer Mail lets you create

and manage email communication

(hTML or text) rom witin te

CMS itsel. Its easy to man-

age circulations, sceduling and

responses all rom a single management view. And real-time analytics let

you can track click-trougs, compare campaigns and monitor results.

EPiServer Mail is a managed service so you dont need to deploy and

maintain extra ardware or sotware.

EPiServer TemplatesKick start your development efforts with a complete template

library.

Te EPiServer Template Library is a compreensive set o pre-designed,

pre-coded pages tat will speed up your development eor ts wile

driving down costs.

Grab a template, skin it or your purposes and youre o. Creating

ynamic, engaging Intranet pages was never so ast and easy.


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EPiServer Connect or SarePointLet SharePoint users publish directly to the Intranet and let

users access all SharePoint resources.

EPiServer Connect or SarePoint lets you combine te best o Sare-

Point wit te latest Social Intranet unctionality o EPiServer.

All SarePoint users can now contribute directly to te Intranet and

access all SarePoint assets witout leaving te Intranet por tal. Coose

weter you want to pus les to te CMS , use bi-directional integration

or use Web Parts to display CMS content in SarePoint sites.

Bot systems are built on Microsot .NET so its a seamless experience.


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EPiServer Relate+ Intranet Edition gives you all you need to

create and manage great Social Intranet sites.

But teres more were tat came rom tanks to te EPiMore Com-

munity o solution providers. Oter modules tat can add extra unc-

tionality to your Intranet sites include:

EPiDesk a great way to manage your Intranet elpdesk, rom Mer id-

ium

Mobile solutions for EPiServer turn your Intranet into a mobile

Intranet, rom Mobiletec or Mobizot

ProcessMap a great tool or mapping yor companys processes and

linking key steps to content in your Intranet, rom Meridium

Ultilearn te Learning Management System rom Ultimedia

PLUS

Enhanced Search modules rom LemonTree, Networked Planet and

Site Seeker

Marketing modules rom Enecto, 10 CMS and Ottoboni.

Translation modules rom Lionbridge and Translations.com.

Tats just te tip o te EPiMore iceberg. Visit EPiMore to browse te

entire library. [www.episerver.com/en/EPiMore]

Going above and beyond

Between a third and one half

of businesses either already

are or will be employing

Enterprise 2.0 tools in the

workplace in 2009.

DION hINChLIFFE

ZD Net, May 15, 2009


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I weve convinced you o one ting, we ope weve con-

vinced you tat te days o te Static Intranet are coming

to an end.

Te knowledge assets and people power locked up in every organization

are just too valuable to remain untapped. Te Social Intranet is te best

way to release tat power, arvest your companys knowledge and sup-

port turbo-carged collaboration.

Yes, you could get tere by re-inventing te weel and tr ying to design

and code your own versions o all te social media tools and services

described ere. But it would take you ar too long, cost ar too muc andprobably end up wit limited unctionality and fexibility.

Te EPiServer CMS and te Relate+ Intranet Edition will get you tere

aster, at lower cost and in great sape to exploit te latest trends and

ideas in social media, community and user-generated content.

Tere are two ways to get star ted:

If youre an end user organization

Well elp you nd an EPiServer par tner to elp you develop te best

possible Social Intranet or your needs.

If youre an agency or integrator

Let us get you up to speed on EPiServer youre going to love it. And

weve got a uge amount o resources to elp you succeed (rom tr aining,

support and documentation to our Open Plan approac to code).

We ope youve enjoyed te Social Intranet Workbook and tat it as

inspired you to create great Intranet experiences or your users. Do let

us know ow youve got on!

Making te Social Intranet real


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The Wisdom of Crowds: Why the Many Are Smarter Than the

Few and How Collective Wisdom Shapes Business, Economies,

Societies and Nations

By James Surowiecki

Crowdsourcing: Why the Power of the Crowd Is Driving the

Future of Business

By Je howe

Wikinomics: How Mass Collaboration Changes Everything

By Don Tapscott

Groundswell: Winning in a World Transformed by Social

Technologies

By Carlene Li

Web 2.0: A Strategy Guide: Business thinking and strategies

behind successful Web 2.0 implementations.

By Amy Suen

Collaboration: How Leaders Avoid the Traps, Create Unity,

and Reap Big Results

By Morten T. hansen

Furter Reading


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The Intranet Benchmarking Forum

Te worlds leading condential, members-only intranet and port al

bencmarking group.

ttp://www.iborum.com/

Intranet Journal

Compreensive portal on Building te Corporate Enterprise

ttp://www.intranetjournal.com/

The Gartner Portals, Content & Collaboration Summit

Focused on nding better ways to deliver resources, streamline content

delivery and storage, and bring people togeter or greater eciency.ttp://www.gartner.com/it/products/events/events.jsp

The Enterprise 2.0 Conference

Te event or enterprise-class collaboration and product ivity.

ttp://www.e2con.com/

10 Best Intranets of 2009

JakobNielsens latest award-winners.

ttp://www.useit.com/alertbox/intranet_design.tml

Intranet Design Annual 2009: Years Ten Best Intranets

Nielsen Norman Groups 473-page report on te ten winners o te

Best Intranets o 2009 Awards.

ttp://www.nngroup.com/reports/intranet/design/

Enterprise 2.0 Blog

Dion hincclies blog on ZDNet

ttp://blogs.zdnet.com/hincclie

EPiServer Screencasts

A growing video library o ow-to videos.

ttp://www.episerver.com/en/Products/EPiServer-CMS-5/Screencasts/

More resources


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EPiServer Inc.One Lincoln Centre18 W 140 Buttereld Rd.,16t FloorOakbrook Terrace , IL 60181

Pone: +1 [email protected]

About EPiServer

EPiServer AB is a privately owned company, ounded in 1994 and a leader in

Content Management or te Engaged Web.

EPiServer AB is situated in Stockolm, Sweden, were te main develop-

ment center is ocused. We also ave teams in Norway, Denmark, te United

Kingdom and te United States.

We deliver our Content Management platorm, EPiServer, troug a net-

work o blue-cip partners wo implement complete solutions wit services

suc as design, development, support and training.

Te company is a Microsot Gold Certied Partner and te EPiServer CMS

is based on Microsot .NET tecnology.

Version 1.0 April 2009. EPiServer is a registered trademark o EPiServer AB. Some sotware products marketed by EPiServer AB and its distributors contain proprietarysotware components o oter sotware vendors. Oter marks are trademarks or registered trademarks o teir respective olders. EPiServer AB 2009.

About EPISERVEREPiServer AB is the worlds astest growing provider o Web Content Management

(WCM) and online social community platorms. More than 2,500 customers worldwid

use EPiServer CMS to create collaborative and engaging websites. The platorm

EPiServer CMS is the oundation o more than 8,500 Web sites and is used on a daily

basis by more than 130,000 web editors . EPiServer delivers its Web Content Manage-

ment platorm through an extensive network o more than 300 competent partner

companies in 25 countries. EPiServer is a Microsot Gold Certifed Partner, with an

AAA-ranking by Dun & Bradstreet since 2000. The company was ounded in 1994 and

has ofces in Sweden, Denmark, Norway, Finland, the Netherlands, the United Kingdom

and in the US. For more inormation, please visit www.episerver.com

Documents

EPiServer Whitepaper SocialIntranet