OPRMProcess & Techniques

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Online Perception and Reputation is a sustained effort to ensure the presence of positive and updated information of an individual or an

organization on the web.

Elements of OPRM

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OPRM

E-PR(Link Building)

Perception Building(Blogs/wikis+Content

Summary)

Content Optimizing(SEO)

BRAND

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Making Google Work for You

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The world of web 1.0

SEO was the KING

Welcome to World 3.0

Off Page Optimization using social tools helps you

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Off Page Optimization using social tools helps you

POSITION & PROTECT YOUR BRAND

OFF PAGE OPTIMIZATION =

CONTENT SUBMISSION +

CONTENT DISTRIBUTION

STEP 1 - ePR

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STEP 2 - Thematic Blogs

STEP 3 - News Directories

STEP 4 - Social Bookmarks

With e-PR practices you can take your regular press releases and optimize them for the web

1.Press Release writing and distribution

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Tools like Wordpress, Blogger, PB Wiki can be used to create thematicBlogs and submit unique content such as

After ePR

Go Newslogging - Create Thematic Blogs

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1. Innovations in Broadband Services 2. Going Green with Technology 3. Beauty and beyond

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WHAT NEXT?

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Social Media MASH UP!

News links directories

New links directories are an example of user generated content. They carry authority on the web and act as online news resource centre.

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Submitting original links of news articles in various news directories helps bring forth the current news in the organic Google searches.

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Taking offline content online

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Now submitting your content is 3 steps away.

STEP1: Provide the link of your content

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STEP2: Submit the story, place it under appropriate categories/groups.Add some tags.

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STEP3:Edit the changes in your story, if you want.or

Comment on your article.

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There you are- with your story…

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Way Forward

MRO

Monitor – Designate an executive to monitor, moderate and drive positive discussions.

Respond – Respond to any product or support issues that arise from communities and take the lead in responding with action plans to any

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communities and take the lead in responding with action plans to anynegative sentiments that develop.

Optimize – Proactively optimize corporate reputation online over time byexploiting the positive aspects of your brand.

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