EPRA International Journal of Environmental Economics, Commerce and Educational Management

PERIL ESTABLISHED INNER AUDITING ANDPERIL APPRAISAL OPERATION

Dr.Vahit Ferhan Benli* & Duygu Celayir**

*Assistant Professor, Department of Banking and Finance, Istanbul Commerce University, Sütlücecampus, Turkey.**Research Assistant, Department of Accounting and Auditing, Istanbul Commerce University, Sütlücecampus, Turkey.

ABSTRACT

Internal audit formerly referred to error examination and studies on a specific activity,

and today, it emphasizes on better management in the future rather than the assessment

of past activities of businesses with the Peril based approach. Developments in markets, corporate

bankruptcies (Enron, Parmalat, etc.), developing technology and business environments at the

beginning of the 2000s showed that many perils are faced to achieve the objectives. With the

development of peril management and peril management models, the necessity for consideration

of the perils in the internal audit processes has emerged. To Peril based approach in internal

auditing, auditors began allocating the resources to high-peril areas and performing audits. Thus,

the internal auditing has undergone a drastic change in the 2000s. RBIA is to concentrate the audit

resources to the areas where the composition of probability of occurrence and impact of peril is

higher.

KEY WORDS: Peril, Pay attention, business environment, Complexness, Trading Volume.

EPRA International Journal of

Journal of the EPRA TrustVol-1 April 2014-15

ISSN : 2348 - 814X

Environmental Economics, Commerce and Educational Management

1


2

ESTIMATION OF ENVIRONMENTAL KUZNETS CURVEFOR INDIA

Dr. Surender Singh*

ABSTRACT

The present study deals with the estimation of Environmental Kuznets Curve (EKC) in

India by employing method of least squares using time series data for the period 1990-

2009. The study tests the Environmental Kuznets Curve hypothesis using secondary data on GDP per

capita, trade openness and CO2 emissions. The empirical findings of the study support the existence

of EKC hypothesis and found inverted ‘U’ shape quadric relationship between income and

environment with turning point at US $ 13153 PPP per capita while the relationship between

environmental degradations and growth of GDP turned out to be ‘N’ shape when cubic of GDP is

introduced in the function. The ‘N’ shape EKC shows pessimism as the emission starts increasing at

high level of GDP per capita. Further, the inclusion of trade openness in the function suggests that

trade liberalization increase CO2emission in India. The study reveals that the growth of per capita

tends to improve the environmental quality. The study suggests that at a broad level of development,

per capita emission of CO2begin to decline. The acceptance of EKC implies that there is an inevitable

level of environmental damage that follows up due to economic development of a country at early

stages but with significant improvement at later stage of development. This means that nations can

opt for present value of higher future growth and cleaner future environment at the cost of current

rate if environmental damage.

*Associate Professor, Dept. of Economics, Bhagat Phool Singh Mahila Vishwavidyalaya, Khanpur Kalan,Sonepat, Haryana.

EMPHASISED VISION AND EMPHATIC ACTIONTOWARDS BUSINESS EDUCATION

Mr. Kiran. R*

*Professor & Dean, AIBM College, Bangalore-560056, Karnataka.ABSTRACT

At the same time we must not neglect the absence of innovation and lack of willingnessto overcome rigidity will cripple the development process. Therefore, now it is time to

realize the nature of global environment and development and form an interface organizationbetween Academia and Industry like CNRC (France) or SERC (UK) in India which will provide varyingprofessional experience for students- faculty so that the academic inputs in terms of curriculumand teaching and learning process and the research output, thereby industrial output all will facilitatethe achievement and realization of our educational mission.

KEY WORDS: Education, Emphatic, learning process, performance, Emphasised, Academia,Industry

Vol. 1 April 2014-15 ISSN : 2348 - 814X

3

ENTREPRENEURIAL POTENTIALITIES IN COMMERCEAND MANAGEMENT EDUCATION IN INDIA

(A Study with Reference to Some Selected Universities)

Dr. Ishwara P*

*Associate Professor, Department of Commerce, Mangalore University, Mangalagangothri, Konaje, DakshinaKannada -574199, Karnataka State, India.

ABSTRACT

In this paper an attempt has been made to study views and perception of the beneficiariesregarding the entrepreneurial potentialities of MBA and M.Com course offered in the

Karnataka and Kerala state universities. Entrepreneurship education tries to prepare people,particularly youth, to be responsible, take risks, manage the business and learn from the outcomesby immersing them in real life experiences. Entrepreneurial education can change students viewregarding self-employment and prepare them with skills needed to supervise a business througheducation. In India there are many universities from which a number of graduates pass out everyyear in all streams of education. All students pursuing their education hope to get a good job in theflourishing economy. Most of the students may be getting jobs of their choice and the rest of thestudents then think of other activities of earning money. The other activities could be various kindsof business activities. The percentage of these people are again very less compared to those whogive preference to paid/salaried job. The basic reason behind this is our education system whichdoes not concentrate on the development of entrepreneurship. In this direction, 200 students bothfrom Mangalore University in Karnataka and Kannur University in the Kerala state have been selectedrandomly from final year batch during the academic year 2012-13. The data were collected throughstructured questionnaire and processed by using simple statistical tools. The questionnaire containssocio demographic aspect of the respondents and their views and perception towards the courseand how course contents, faculties, activities in the department encourage and motivate them tostart a new venture.

KEYWORDS: Entrepreneurship Education, Motivation, Achievement, EntrepreneurshipDevelopment Programme.


4

INDIAN ENERGY DEMAND AND RENEWABLE ENERGY

OPTIONS

Dr. Manoj Dolli*

*Assistant Professor, Department of Studies and Research in Economics,Vijayanagara Sri KrishnadevarayaUniversity, Bellary-583104, Karnataka.

ABSTRACT

India’s energy production and consumption patterns have undergone substantial change

over the last few decades. The Government of India has taken many policy initiatives and

the fast technological adaptation have played a considerable role in enhancing the production of

energy, whereas the economic growth with faster industrialization is the factor behind the fast

growth and changing pattern of energy consumption. The growth of the economy is directly related

to the demand of the energy, particularly the commercial usage of energy increases with economy

moving ahead. This has led to the serious gap between the demand and supply of energy in India.

The rapid depletion of fossil fuels has led to an energy crisis globally and has raised two major

concerns: Environmental pollution and Global Warming. Thus, in this scenario not only increase

in the production of energy is important but also the more sustainable energy which is more

environmental friendly. The only solution to this problem is to develop new and renewable energy

which is having least or no bad impact on economy. Thus an attempt is made in this paper give the

actual energy scenario in India and also tell the new and renewable energy services and technologies

available.

Vol. 1 April 2014-15 ISSN : 2348 - 814X

5

CHALLENGES AND OPPORTUNITIES FOR ENTREPRENEURSHIPOF SMALL SCALE INDUSTRIES IN THE GLOBAL SCENARIO

Dr. V.V.Ratnaji Rao Chowdary*

*Associate Professor, PG Department of Commerce and Management Studies, V. S. M. College,Ramachandrapuram- 533 255, East Godavari District, Andhra Pradesh.

ABSTRACT

Globalization refers to the process of integration of the world into one huge market. It

provides several things to several people with the removal of all trade barriers between

countries. Globalization happens through three channels: trade in goods and services, movement

of capital and flow of finance. Globalization in India is generally taken to mean ‘integrating’ the

economy of the country with the world economy. The real thrust to the globalization process was

provided by the new economic policy introduced by the Government of India in July 1991 at the

behest of the IMF and the World Bank. Globalization has led to an ‘Unequal Competition’- a

competition between ‘giant MNC’s and dwarf Indian enterprises’. The small scale sector is a vital

constituent of an overall industrial sector of the country. The small scale sector forms a dominant

part of Indian industry and contributing to a significant proportion of production, exports and

employment. Therefore, the present study analyzes the impact of globalization on Indian Small

Scale Industries. The main theme of the paper is to evaluate the performance of small scale industries

(SSIs), and problems faced by small scale industries in the recent period, with average annual

growth rates, to know the impact of Globalization on the performance of SSI.

KEYWORDS: - Globalization, Small Scale Industries, Exponential Growth, Production, No. ofUnits, Export and Employment.


6

LEARNING MANAGEMENT SYSTEMS: ACOMPARATIVE STUDY OF EDMODO AND HAIKU

Prof. P. Kalyanasundaram*

ABSTRACT

Conventional Classroom learning has undergone a sea change and the shift towardsblended learning and online learning is being witnessed worldwide. Learning that was

predominantly a passive activity has become active, reflective and is now striving to emphasize itssocial nature with social media playing an active part in learning. Rather than being passive receiversof knowledge, learners have become active collaborators and builders of knowledge. With the plethoraof learning management systems (LMS) available at the disposal of instructor and learner, it becomesmore important for the instructor as to which learning management system one should choose forthe course delivery. The LMS chosen should allow the instructor to offer an active and collaborativelearning experience for the learners. This paper attempts to compare two learning managementsystems and highlights their features and their capabilities to support active learning.

KEYWORDS: Learning Management Systems, active learning, online learning.

*Professor, Vice-Principal and Director , Department of Management Studies, Garden City College, 16th

KM, Old Madras Road, KR Puram, Bangalore – 560049, Karnataka.

Vol. 1 April 2014-15 ISSN : 2348 - 814X

7

WOMEN’S POLITICAL AWARENESS ANDINITIATIVENESS IN DEVELOPMENTAL ACTIVITIES IN

VILLAGE DEVELOPMENT

Dr. Sunitha V Ganiger*

ABSTRACT

The proper channel by which we can enable a women to overcome all the shackles

and reach the mainstream is through inculcating awareness, economic independence,

involvement in decision making and motivating her to participate in political affairs. 73rd and 74th

amendments have really been a boon for participation of women in Indian Politics in general and

Local Self Government in particular. It is the women who can feel the pulse of her village development

as when a power is given to a woman she can administer effectively. Local Self Government as a

system of governance at the grass root level in rural India has been rightly conceived as the most

viable of proper mechanism of realizing goals of democracy and decentralization. Participation of

women gained a momentum and recognition as a women’s right. Thus study aims at understanding

the elected women representative in Grama Panchayat about their political awareness and

developmental initiativeness in participating in village political administration. For the study purpose

100 women elected member from President to members form Gram Panchayat has been selected

for the study. After the data collection suitable analysis and interpretation has been done tailoring

it for the requirement of the study. The study found that the elected representatives were not mere

rubberstamps instead they fully used their capabilities in the active participation of village politics.

KEY WORDS: Local Self Government, Politics and Empowerment

*Assistant Professor, Department of Studies and Research in Sociology, Tumkur University, Tumkur-572103, Karnataka, India.


8

TRIBAL DEVELOPMENT UNDER FYP’s

Prof. Kedar Natha Bishoyi* & Dr. Govinda Chandra Panda**

ABSTRACT

The tribes in Indian context are very often known as Adivasi (original settlers), Girijan

(hill-dwellers), Vanya Jati (forest caste), Janajati (folk communities), Adim Jati (primitive

caste) and Anusuchit Janajati (Scheduled Tribes). Whatsoever it may be, they are the indigenous

people as per their “Age of Settlement” in the soil of Indian sub-continent. The word ‘tribe’ is

generally used for a socially cohesive unit, associated with a territory, the members of which regard

them as politically autonomous. They are secluded and characterized by strange, curious habits and

a subsistence mode of living. Living in harsh environment, they exhibit a typical ideological adaptationto the nature, which in turn influences their social organization, techno-economic subsystem and

culture. To conclude, the tribes and the tribal hinterlands are the living proof of poverty misery and

economic backwardness. Since independence, corers of rupees have already been spent for the

development of Tribes in India. But, the history of tribes is still replete with the events of subjugation,

exploitation, marginalization and derailment from the main track of development. Still, the planners

and the process of planning expect and attempting to endeavor an inclusive growth of tribes and

tribal hinterlands.

KEYWORDS: Scheduled Tribes, Tiboto-Chinese, Anusuchit Janajati

*Principal and Head ,Department of Political Science, Science College, Konkorada, Ganjam, Odisha.**Head&Assistant Professor, Department of Economics, Science College, Konkorada, Ganjam, Odisha,

GENDER EQUALITY AND WOMEN EMPOWERMENTPROBLEMS AND PROSPECTS

Pankaj Kumar & Bharti Singhal*

ABSTRACT

It has been now more than 35 years since the United Nations commemorated its efforts

to promote gender equality. The first conference on women (WCW) was held in Mexico in

1975, this conference marked the start of the “UN decade for women”. “The fourth world conference

on women held in Bejing in1995 adopted a declaration and a platform for action, which marked the

transition from the concept of the advancement of women to that of promoting equality between

the sexes, something which requires the participation of both Women and Men and of society as a

whole .

KEYWORDS: Gender Equality, Equal Work, Forced Marriages, Empowering Women.

*Assistant Professors, Department of Economics, H.N.B. Govt. P.G.College, Khatima (U.S.Nagar),Uttarakhand.

Vol. 1 April 2014-15 ISSN : 2348 - 814X

9

TRADE LIBERALIZATION AND MACRO ECONOMICPERFORMANCE IN INDIA AND CHINA

Ms.Kiran Devi*

ABSTRACT

India and China are two emerging giants in the world economy. China adopted export

promotion policy in line with East Asian countries in 1978 whereas India adopted comprehensive

economic liberalization programme after balance of payment crisis in 1991.After trade liberalization

economic growth performance of both countries improved. So main objective of the present paper

is to analyze comparatively the trade openness level and impact of trade liberalization programme

on economic growth performance of both countries.

KEYWORDS: Trade Liberalization, Economic growth, Export ,Import, Balance of Payment

*Assistant Professor, Department of Economics, B.P.S. Mahila Vishwavidyalaya, Khanpur Kalan,Sonipat,Haryana-131305 ,India.

UNITING CAPABILITIES AND EXPERIENCES: DOES ITREALLY HAPPEN IN M&A?

Nidhi U. Argade*

ABSTACT

“When it comes to merger, hopes triumphs over Experience” - Inrwin Stelzer, US economist and writer

Mergers and acquisitions (M&A) are an essential vehicle for corporate evolution andtherefore are an inevitable phenomenon. India has emerged as one of the top countries

with respect to merger and acquisition deals. Indian companies have been actively involved inacquisitions in India domestically as well as internationally, as India increases its participation in

M&A deals. We have evaluated the impact of Mergers financial performance of selected Indian

companies. For the analysis purpose the Domestic mergers between 10 companies, merged in the

year 2007, have taken as a sample. All the companies in the sample represent eight Industries in the

entire economy. By using the ratio analysis approach, the effect of merger on long term performance

of the acquirer companies has been analysed. Five years pre and five years post M&A data has been

used. Various statistical tools are used for the purpose of analysis like mean, standard deviation, t

test; probability value approach (p value).The analysis shows the mixed results. The performance

has increased in case of some companies and vice a versa. But it is very clear from the analysis that

almost all the acquirers are leaders in their sector, having effective control over the market. So the

performance of the merged company may turnaround successfully in due course of time.

KEYWORDS: Mergers and Acquisitions, Corporate Performance, Financial Analysis, Ratio

Analysis.

*Assistant Professor, Faculty of Commerce, The M.S.University of Baroda, Vadodara, Gujarat 390002.


10

DCC BANKS IN INDIA: CAUSES OF OVERDUES ANDMEASURES OF REDUCING OVERDUES

Dr. S.V. Juja*

ABSTRACT

It appears to be inescapable that lack of will and discipline among the cultivators to

repay is the principal factor contributing to the prevalence of overdues in the cooperatives.

The causes of overdues are untimely sanctioned and disbursement of loan, inadequate and uneven

distribution of recovery staff, lack of action by the management of the bank, failure of crops and

political interference etc. To avoid the problems of overdues, the bank should take certain steps like

monitoring the spending pattern of loanee, strong action against willful defaulters, and

implementation of RBI and NABARD guidelines for collecting dues.

KEYWORDS: Overdues, Loanee, Panchayat Samitis, Root Cancer.

*Head & Associate Professor, Department of Commerce, Karnatak Arts, Science and Commerce College,Bidar – 585401 Karnataka State, India.

SOLID WASTE MANAGEMENT IN CHIDAMBARAMTOWN, TAMIL NADU

Dr. K. Damodaran*

ABSTRACT

The present study analyses the solid waste management in Chidambaram town, Tamil

Nadu. Solid waste comprises all the wastes arising from human and animal activities

that are normally solid and that are discarded useless or unwanted. The present study analyses the

infrastructure provided by the government authority for managing solid waste and analyses the

solid waste generation and its management by the surveyed respondents. The study found that most

of the households do not classify the waste into degradable and non-degradable. The dustbins are

located far away and waste is re-disposed occasionally. The study suggests providing more dustbins,

classification of wastes, re-dispose the waste every day.

KEYWORDS: Solid waste, disposal, degradable, environment

*Assistant Professor, Department of Economics, Annamalai University, Annamalai Nagar – 608 002,Chidambaram, Tamil Nadu, India.

Vol. 1 April 2014-15 ISSN : 2348 - 814X

11

AN ANALYTICAL STUDY OF SCIENTIFIC ATTITUDEAMONG THE STUDENT TEACHERS OF BACHELOR OF

EDUCATION (B.ED)

C.L.Bhaskara*

ABSTRACT

It is an attempt has been made regarding study towards the scientific attitude of Student

teachers, who are undergone training in Bachelor of Education. This study reveals on the

B.Ed trainees had a significant difference with respect to their scientific attitude in the beginning

and at the end of the B.Ed course. The study observes that there is no significant difference between

male and female student teachers (B.Ed trainees) in the beginning of the course, but there is a

drastic variation that is affinity towards the scientific attitude was observed at the end of the course.

And also the study observes that there is no significant difference between Post Graduate students

and Graduate students who are getting training from the institution.

KEY WORDS: Scientific Attitude, Student Teachers, student trainees, Teacher Educators, B.Ed

trainees.

*Assistant Professor,Vijaya Teachers College,College of Teacher Education, Jayanagar,Bangalore-560011,Karnataka.

THE GENERAL BENEFITS OF PERFORMANCEMANAGEMENT SYSTEM

-AN OUTLINE(A Study with Reference to Selected Manufacturing Companies in Chennai Region)

K. Anuradha* & Dr.K.Uthayasuriyan**

ABSTRACT

The success of Performance management depends on many factors. A good design,morale and organization culture, other Human resource practices and policies, business

competitiveness and market conditions bring out the benefits in either a new or revised performancesystem. The objective of this study is to find out the general benefits arising out of implementationof Performance management system. The basic principles of the study were based on the opinionsof the employees and employers of selected manufacturing companies in Chennai region. It alsooutlines the general benefits from PMS, employees and employer’s acceptance in the current role ofPMS, working conditions in presence of PMS, usefulness of PMS and its present status. The resultshows that there is a complete agreement among the employees at the top and management levelthat PMS is more beneficial in motivating people and makes them feel a part of the organization. Italso reveals that the overall working condition in the presence of PMS is best, followed by theworking conditions related to employee to have authority to determine the work objective andcommunication to superiors. The result concludes that the present status of PMS has been usefulfor motivating subordinates and makes them to perform better.KEY WORDS: Decisions, Goals, Opinion, Employees, Investigation, Performance Management.

*Research Scholar, Department of International Business and Commerce, Alagappa University, Karaikudi-630 003, Tamil Nadu.**Professor ,Department of International Business and Commerce, Alagappa university.Karaikudi, -630 003, Tamil Nadu.


12

FOREST UPRISINGS IN BRITISH INDIA WITH SPECIALREFERENCE TO ANDHRA IN NINETEENTH AND

TWENTIETH CENTURIES

V.Raj Mahamamdh*

ABSTRACT

Forests play a vital role in social, cultural, economic and industrial development of

any country. It is a good source of environment and served as a watershed. Forests are

considered as one of the top five natural resources on earth. Generally, there are many peoples,

particularly, tribal and peasants were depended on minor and major forest products for their

subsistence. They have been collecting various products from forests for a variety of purposes.

Before the advent of the colonials, the forest land was mostly under the use of the local communities.

But the colonial government was exploited forest resources through their forest policies. The main

objective of the paper is to highlight the various causes and consequences of forest uprisings in

British India with special focus on Andhra and also highlight how the colonial forest regulations

disturbed the local people’s economy in the nineteenth and twentieth centuries, and how they started

forest uprisings in various parts of British India, and how the British government reacted in the

context of colonialism are discussed.

KEY WORDS: Forest, Tribal and Peasant, Environment, Forest Uprisings, British India.

*Assistant Professor& Head, Department of History, S.T.S.N Govt. Degree College, Kadiri, Anantapur Dist,Andhra Pradesh.

Vol. 1 April 2014-15 ISSN : 2348 - 814X

13

A STUDY ON IMPACT OF PROMOTIONAL STRATEGIESON BRAND AWARENESS

Kota Neel Mani Kanta* & P Srivalli**

ABSTRACTMilk production is an integral part of the food consumption and it contains many

nutrients and provides a quick and easy way of supplying these nutrients to the diet withinrelatively few calories. Milk, the most suitable food for young mammals, provides both energy andthe building materials necessary for growth. The main objective of this study is to examine therelationship between the promotional strategies and brand awareness and find out to what extendthe promotional strategy most impact on brand awareness of milk power brands in Kadapadistrict. Questionnaire survey and interviews were used to collect primary data from a crosssection of dairy consumers and the researcher obtained response from 100 households inKadapa district through random sampling method. Promotional strategies such as advertising,sales promotions, personal selling, and direct marketing were considered as the independentvariable and the brand awareness was considered as the dependent variables in this study. Datawere analyzed using the SPSS 17 Package. The results of the study indicated that there is a positiverelationship between the promotional strategies on brand awareness such as advertising, salespromotion, personal selling, direct marketing and brand awareness (β= 0.769, p<0.01 and β =

0.673, p<0.01, β=0.561, p<0.01and β =0.468. p<0.01 respectively). Co-efficient of determination (Rsquare) is 0.774. It expresses that promotional strategies have the strong positive impact of 77.4%on brand awareness of the milk powder. This study concluded that advertising and salespromotion mostly impact on brand awareness of milk powder rather than personal selling anddirect marketing. Finally the present study indicated that the strong positive relationship obtainedbetween the promotional strategies and brand awareness of milk powder brand in Kadapadistrict.KEY WORDS: Advertising, Sales promotion, Personal selling, Direct marketing, Brandawareness.

*Asst Professor, MBA-Tourism and Travel Management, Vikrama Simhapuri University,Nellore, AP.**Asst Professor, KSRM College of Management Studies, Kadapa, AP.


14

SWOT ANALYSIS OF WOMEN ENTREPRENEURS INMICRO, SMALL AND MEDIUM ENTERPRISES

J. Ferusha Pearl* & Dr.R.Rathiha**

ABSTRACT

Starting an enterprise by women is not a simple matter, and running it successfully

requires a many great qualities and characteristics. At the beginning, a venture requires

skills like, drive and initiative, resource mobilization, mobility, quick decision making which is very

different from the skills required later on like persistence, business ethics, stamina, and goal setting.

The women entrepreneur may not possess all the skills; some may be present while the lack of

others may be felt by the entrepreneur. Some qualities that an entrepreneur possess is very strong,

which are the key factors for the starting of a unit, and can be termed as strengths, while others

which are holding back the entrepreneur from definite success are weaknesses. All the strengthsand weaknesses of an individual are difficult to assess but few of them can be analyzed to find out

which qualities determine entrepreneurship, and influence the profitability of the enterprise. Onemain drawback in any micro and small scale industry is that the entrepreneur does not make a

detailed analysis of the environmental factors influencing the profitability of her firm. The smallwomen entrepreneurs are not capable of analyzing the internal strengths and weaknesses and

external opportunities and threats.

KEY WORDS: Micro, Small and Medium Enterprises, SWOT analysis, Small enterprise, and

Women entrepreneurs.

*Research Scholar, Department of Commerce, Women’s Christian College, Nagercoil, Tamil Nadu 629001.**Associate Professor,Department of Commerce,Women’s Christian College, Nagercoil,TamilNadu 629001.

Vol. 1 April 2014-15 ISSN : 2348 - 814X

15

ECONOMIC EMPOWERMENT OF TRIBAL WOMEN

Dr.Nagaraja.S*& Dr. Pallavi S. Kusugal**

ABSTRACT

Economic empowerment of tribal women has got great significance through giving

the opportunity to participate in all aspects and government policies given social justice

to them. In this case here political participation got much importance. Economic status is an important

role in characterizing the life and behavior of an individual and economic empowerment. Hence,

this paper is based on primary data and survey conducted in Chitradurga district of Karnataka state,

to study the economic empowerment of tribal women Panchayat Raj Institutions (PRIs).

*Assistant Professor, Department of Studies & Research in Sociology, Tumkur University, Tumkur-572103,Karnataka.**Assistant Professor, Department of Studies & Research in Economics, Tumkur University,Tumkur-572103, Karnataka.

KEYWORDS: Economic Empowerment, PRIs, Tribal Women.

EMPLOYEES SATISFACTION LEVEL TOWARDS SOCIALSECURITY MEASURES IN NATIONALIZED BANKS WITHSPECIAL REFERENCE TO HYDERABAD KARNATAKA

REGION

Shobha B. Hangarki*

ABSTRACT

Banks play a vital role in the economic development of the country. Banking is a part

of each and everyone’s life. Banking is a people business. Management of people and

management of risk is two key challenges that banks are facing. The success of the bank depends on

how banks manage people and banking risk. Thus, to handle everything human resource play a

major role in the banking sector. Reserve bank of India has announced many social security measures

for attracting, retaining and developing the employee performance and commitment towards their

banks. This paper aims at analyzing the social security measures provided to nationalized bank

employees. It also helps to analyze the employee satisfaction level towards their jobs and various

facilities expected.

KEY WORDS: Economic development, Commitment, Human Resource, Nationalized banks.

*Research Scholar, Department of studies and research in management, Gulbarga University, Gulbarga-585106, Karnataka.


16

A STUDY ON TRAINING AND DEVELOPMENT OFWORKERS PRODUCTIVITY IN MANUFACTURING

COMPANIES WITH REFERENCE TO CHENNAI CITY

R. Divyaranjani* & Dr.D. Rajasekar**

ABSTRACT

Every organization has different processes, and at times, a different approach to work

as well, leading to the need for process-driven training and coaching to facilitate relevant

learning. Most hires may have the theoretical knowledge required for the job, but they need to be

taught the tricks of applying that knowledge in the fashion that best suits the process.

A company-specific structured training program is extremely essential. Fresh engineers

recruited straight off campuses cannot be put on the job straight away, as they have very little

knowledge about the actual dynamics at shop floor level. They need to be introduced to Engineering

Management skills in a systematic manner.

KEYWORDS: Management skills, workers, knowledge acquisition, training.

*Research Scholar, AMET Business School, AMET University, Kanathur, Chennai- 603112,Tamil Nadu,**Associate Professor, AMET Business School, AMET University, Kanathur, Chennai- 603112,Tamil Nadu,

EMPLOYEE TRAINING AND DEVELOPMENT: A STUDYWITH REFERENCE TO STATE BANK OF INDIA,

VISAKHAPATNAM CITY

Dr. M. Ramesh* & Mr. A.J. Rajasekhar**

ABSTRACT

Employees training and development are not only an activity that is desirable but also

an activity that an organization must commit resources to if it is to maintain a valuable

knowledge of work force. It is a specialized function and is one of the fundamental operative functions

of human resources management. The HRD policy of the organization is mainly aimed at all round

development of its employees. The sample for the study of 75 respondents has been selected on

simple random sampling method. The present study conclude that the importance of training is

appreciated by the role of training improving the employee performance, quality of work, morale,

personal growth organizational climate and reducing supervision.

KEY WORDS: Employee Training, State Bank of India, Visakhapatnam

*Academic Consultant, School of Commerce and Management, Dravidian University, Kuppam, ChittoorDistrict-517426, Andhra Pradesh.**Academic Consultant, Dept. of Computer Science, Dravidian University, Kuppam, Chittoor District –517 426, Andhra Pradesh.

Vol. 1 April 2014-15 ISSN : 2348 - 814X

17

CORPORATE SOCIAL RESPONSIBILITY AND THEIMPACT ON EMPLOYEES ATTITUDE AND BEHAVIOUR

Dr. S. Thothadri * & M . Asha Banu **

ABSTRACT

This paper is prepared with a view of attempting to find out the impact of employees’perceptions of CSR on job attitude and behavior. Many corporate assume that only external

activities pertaining to CSR alone is important for the sustainability and growth of the organization,giving less priority to internal factors, which are mainly the employees. There has been very littleresearch conducted to find out this relationship existing between employee’s perceptions and jobbehavior and attitude. CSR plays an important role in improving the employee morale towards theorganization. Unless there is positive impact on employees about CSR activities performed by anorganization, there cannot be internal growth, which is also one important factor for reducing therate of employee retention and increase motivation amongst the employees. A recent study foundthat Employer Guided and Volunteered Programs are gaining popularity, which not only supportsthe organization’s goodwill, but also helps to identify the potential skill, interest and also gives selfsatisfaction and motivation to the employees.

KEY WORDS: Corporate social responsibility, employee’s attitude, behavior, employer supportedand guided volunteer programme (ESVP/EGVP)

*Assistant Professor& Research Supervisor, The New College, Chennai 600 014, Tamil Nadu,**Assistant Professor & Research Scholar, Department of Corporate Secretaryship, Bhaktavatsalam Memorial Collegefor Women, Chennai-600 080, Tamil Nadu.


18

CHALLENGES OF GLOBALIZATION IN HIGHEREDUCATION

Dr. K. Prasanna Kumar*

ABSTRACT

In the context of global world, the driving force behind the 21st Century economy is

knowledge and developing human capital is the best way to ensure prosperity of a nation.

University education is about forming individual both in technical skills as well as soft skills that

take the student beyond cultivating a strong analytical mind. In the context of globalization and

knowledge economy the students are not well equipped to compete in the global market because of

a mismatch between students acquired knowledge and requirements of the industries. Survival of

the fittest is the norm of the day. Therefore the higher education centres established in urban and

rural areas should take concerted efforts to plan out relevant academic programmes that would

build students capacity in a way that will leave them well equipped for the challenges they face in a

global environment include a strong focus on professional development, mentorship by faculty,

establishing milestones to mark achievement, integrating practice into research, and creating a

connection to the community. The present paper emphasizes on the meaning of globalization and

challenges of globalization in higher education.

KEYWORDS: Globalization, Challenges of Globalization in Higher education.

*Assistant Professor, Department of Political Science, Shyadri Arts and Commerce College, Shivmoga,Karnataka, India.

Vol. 1 April 2014-15 ISSN : 2348 - 814X

19

SUSTAINABLE DEVELOPMENT IN AGRICULTURE OFANDHRA PRADESH: A STUDY

K. Jagan*

ABSTRACT

The present paper explores the agricultural bedrock of the state’s economy out of the

total population, 72.7% live in rural areas seeking their livelihood from Agriculture and

allied activities. A large number of people rely heavily on the agricultural field for their survival in

order to reduce the poverty level of the region. Rapid and sustainable growth in Agriculture has

been identified not only as a key driver for economic development, but also for achieving self

sufficiency and ensuring food security to the people. Over the decades, Andhra Pradesh has witnessed

a gradual transformation in the agriculture sector. The nature of the transformation itself has

undergone the social upheavals. This paper critiques the initial and noteworthy transformation that

took place during 1980s was the shift from a traditional cereal-based system towards commercial

commodities such as oilseeds, cotton and sugarcane. However, during 1990s, when the crop sector

witnessed high volatility due to consecutive drought and decelerating crop yields, the transformation,

although continued, was more towards high-value commodities such as fruits, vegetables, milk,meat, poultry and fish,. In fact, the high-value commodities performed impressively and rescued the

agriculture sector to a great extent. Finally, this paper reveals that the sustainable Agriculture refersto a range of strategies for addressing many problems that affect agriculture. Such problems include

loss of soil productivity from excessive soil erosion and associated plant nutrient losses, surfaceand ground water pollution from pesticides, fertilizers and sediments, impending shortages of non-

renewable resources, and low farm income from depressed commodity prices and high productioncosts.

KEYWORDS:Agriculture, livelihood, sustainable development, transformation.

*Doctoral Scholar, Department of Economics, Osmania University, Hyderabad, Andhra Pradesh.


20

THE SKILLFULL SHARE BROKERS

Mr.S.Sankar*& Dr.V.Rajagopalan**

ABSTRACT

Share brokers are an Individual or firm/registered agent. Who act as intermediary

between buyer and seller and execute on behalf of their investors. They were charging

commission for rendering the service. They are one of the most important constituent of the whole

share dealing process. In a stock exchange it is not permissible for a general customer to trade

shares directly with another customer. Here the contracts are standardized ones and the customers

are required to register themselves with the stock exchange through the share broker member. This

will take as the counter-party to every transaction. Now a day’s brokerage yield is under pressure,

due to high competition through compression and negotiations made by investors. Investors are

aware of the terms and conditions of share brokers, while opening the trading account with them.

KEY WORDS: Stock market, Share brokers, Trade.

*Assistant Professor, Department of Commerce and Management Studies, Saradha GangadharanCollege, Velrampet, Pondicherry.**Principal & Research Supervisor, Department of Commerce, Sri Venkateshwara College of Arts &Science,Peravurani, -614804, Tamilnadu.

HEALTH INSURANCE FOR HEALTHY INDIA

Mr.V.Pugazhenthi* & Dr.C.Sunitha**

ABSTRACT

Providing adequate Health cover to the citizens becomes an inevitable identity of awelfare State because of which only the countries all over the world , developed or

developing are eyeing for Universal Health Coverage either by providing government sponsoredtreatments or by government sponsored health insurance schemes or both. In India the healthinsurance is still in its infancy compared to the life insurance market. In spite of the heavy out-of-pocket expenditures at the time of hospital treatment, the lack of saving component in the healthinsurance and the unduly optimistic attitude towards the health keep even the educated mass awayfrom the ambit of health insurance. In this research article, the present Indian health profile, theneed for health insurance, the history of Indian health insurance industry, the current scenario ofhealth insurance in India and the performance of the health insurers in the bygone financial yearin terms of the premium underwritten are analyzed in detail.

KEY WORDS: Health, Health Insurance, Health Insurance Premium Underwritten, GovernmentSponsored Health Insurance Schemes, Chief Minster’s Health Insurance Schemes of TamilNadu

* Associate Professor of Commerce, Rajah Serfoji Government College (Autonomous), Thanjavur-613005,Tamil Nadu.** Associate Professor of Economics, Rajah Serfoji Government College (Autonomous), Thanjavur-613005,Tamil Nadu.

Vol. 1 April 2014-15 ISSN : 2348 - 814X

21

IMPACT OF GREEN COSMETICS ON HUMAN LIFE

Mr. Kiran. R*

ABSTRACT

In the last few decades researchers have observed a significant change in the consumer

behaviour from choosing products based on its physical attributes such as size, colour,

flavour, or aroma to other important features like environment and health. Green marketing probably

can play some role in at least reducing to some extent the impact of climate change since there are

sufficient evidences to support the fact that human activities are the major contributors towards

climate change. Green marketing is the marketing of products and services of eco-friendly manner.

It can be practiced in all the product categories An average face composition is produced by computergraphic methods surveying average facial features, skin colour, lip colour and eye colour among

plural faces representing different human races. Enquiries are performed among a plurality of

different people to receive their replies to questions on the obtained faces on which various cosmetics

were furnished. But up to now, the current formulation technology of these ecologically friendly

cleansing products has been very limited, particularly in terms of foam and viscosity. Moreover, a

new ready-to-use surfactant blend (Plantapon SF) is available now that provides absolutely mild

cleansing and care being free of alkyl sulphate, alkyl ether sulphate, ethylene oxide, betaine andpreservatives (ECOCERT approved) the key factor of a successful formulation of green cleansing

concepts.

KEYWORDS: Consumer behaviour, Organic Cosmetics, preservatives, cleansing, Green

marketing,viscosity, foam

*Professor & Dean, AIBM College, Bangalore-560056, Karnataka.


22

STUDY ON IMPACT OF MICRO-FINANCE FOR RURALENTREPRENEURSHIP DEVELOPMENT, RURAL

INDUSTRIALIZATION AND RELIEF OF POVERTY

Mr. M. Nirmalkumar* & Dr. T. Balasaravanan**

ABSTRACT

“Micro Finance in India is approaching a “holistic tipping point” that could lead to a massive

poverty reduction in the next five to ten years” – Grameen Foundation V.S in 2005. Rural finance is

an important source for the poor. Rural finance consists of formal and informal sector. The poorest

groups tend to spend the highest proportion of their earnings on food which accounts for more

than 70%. If any drop in their regular income, the welfare of their family is severely affected that

they cannot meet the additional expenditure on health, festival and funeral cost, unless loans can be

accessed Financial transactions, therefore, form an integral part of the livelihood system of the

poor. The credit requirement of the poor has been increasing day by day due to scientific, technological

advancement and also a cultural change in the world. Hance, the poor requires finance for both

consumption and production purpose. Credit on reasonable terms to the poor can bring about a

significant reduction in poverty. In this context, the present paper studies the impact of Micro

finance for the Rural Entrepreneurship development, rural industrialization and relief of poverty.

*Assistant Professor of Economics, Madha Arts and Science College, Thandalam, Chennai -122,Tamilnadu.**Associate Professor, Department of Economics, S.I.V.E.T College, Gowrivakkam, Tambaram, Chennai –600 073.

Vol. 1 April 2014-15 ISSN : 2348 - 814X

23

MICROFINANCE INTERVENTIONS FOR QUALITYEDUCATIONAL EMPOWERMENT OF RURAL CHILDREN

IN KARNATAKA

Dr.S.Ramesh*& Mr. Ravi V**

ABSTRACT

Microfinance programs (MF) extend small loans to under privileged for their varied

needs such as consumption, shelter, income generation, and self employment. M F

programs offer combination of several services to their clients along with Micro Credit. These include

linkages with savings and insurance avenues, skill development training, other requirement and

marketing network. They facilitate poverty reduction through promotion of sustainable livelihood

and bring about women empowerment through social and collective action at the grass root level.

Microfinance interventions lead to increased social interaction for poor women within their HH

and in the community, besides greater mobility that increases their self worth and self ascertain in

the social circle. Much research has been done on the impact of microfinance on education, mostly

focusing on quantitative aspects such as literacy, enrolment and dropout rates. This exploratorystudy shifts away from the quantitative aspect of education, and focuses on the quality of education:

how education could be improved, and how MFIs could play a role in this. This study takes next stepin order to gain a more complete idea as to the potential impact of microfinance on the quality of

educations, by looking into what happens when microfinance clients actually send their children toinstitute. What are the educational situations of the children and what could be the impact of relevant

parties upon educational outcomes?

KEYWORDS:Educational Empowerment, Rural Children, Microfinance, Women Empowerment,

Quality Education.

*Professor and Dean, Department of Commerce, Mount Carmel College (Autonomous), Bangalore, Karnataka.**Assistant Professor, Department of commerce, Government Arts College, Bangalore, Karnataka.


24

A STUDY ON IPOs PERFORMANCE IN INDIAN CAPITALMARKET

Dr. Ishwara P* & Ravi D**

ABSTRACT

In this paper an attempt has been made to evaluate the post issue performance of IPOs

in Indian capital market. Capital market constitutes the channel through which the capital

resources generated in the society and made available for economic development of the nation. An

initial public offering occurs when a company first sells common shares to investors in the public.

Generally, the company offers primarily shares this way, although sometimes secondary shares are

also sold as IPO’s. Going public means a company is switching from private ownership to public

ownership. Going public raises cash and provides many benefits for a company. A company that is

planning an IPO appoints lead managers to help it decide on an appropriate price at which the

shares should be issued. Historically, IPOs both globally and in the US have been underpriced. The

effect of initial under pricing an IPO is to generate additional interest in the stock when it first

becomes publicly traded. This can lead to significant gains for investors who have been allocated

shares of the IPO at the offering price. However, under pricing an IPO results in “money left on the

table” i.e. lost capital that could have been raised for the company had the stock been offered at a

higher price. The danger of overpricing is also an important consideration. If a stock is offered to

the public at a higher price than the market will pay, the underwriters may have trouble meeting

their commitments to sell shares.

KEY WORDS: Initial Public Offer, Book Building, Financial Market, Issue price, List price, SEBI,

*Associate Professor, Department of Commerce, Mangalore University, Mangalagangothri, Konaje, DakshinaKannada -574199, Karnataka State, India.**Research scholar, Department of Commerce, Mangalore University, Mangalagangothri, Konaje, DakshinaKannada -574199, Karnataka State, India .

Vol. 1 April 2014-15 ISSN : 2348 - 814X

25

CRM PRACTICES IN BANKING SECTOR AND THECUSTOMER’S PERSPECTIVE

Dr. S. Pandurangan & S. Jayakumar*

ABSTRACT

The CRM is a practice that embraces all activities directed toward in establishing,developing, and maintaining successful customer relationships. This work assesses the

imperatives of CRM practices in the banking industry and the need for the effective CRM for furtheracquisition of new customer. The present study is aimed at fulfill the objective to find out the statusof CRM Practices in banks as perceived by customers. The CRM practice is multi-dimensionalconsisting of four broad behaviour components: Key customer focus, CRM organization, KnowledgeManagement and CRM Technology. “. From the inferences of the reliability analysis, it becomesapparent that all the data obtained from designed scale are valid and reliable. It is concluded thatthe banks with moderate level of knowledge management that increase the adoption of CRM practicesfor customized marketing, helping attitude and hospitality of employees, creating awareness ofCRM by frequent customer meet tend to be increase the satisfaction of customers with overallperformance of the bank.

KEY WORDS: Cronbach Alpha, Principle Component Method of Factor Analysis, Descriptive

analysis.

*Both the Authors are Assistant Professors, Department of Commerce, Saradha Gangadharan College,Pondicherry.


26

LEGAL PROTECTION OF INDIAN WOMEN AGAINSTVIOLENCE

Dr. V. Darling Selvi*

ABSTRACT

The struggle for legal equality for women has been one of the major concerns of the

Women’s movements all over the world. Any attempt to change the position of women in

any aspect involves the question of legislative and judicial reforms. Domestic violence in India isendemic and widespread predominantly against women. Around 70% of women in India are victims

of domestic violence. The NCRB statistics indicate that an Indian woman is most unsafe in her

marital home with 43.6% of all crimes against women being “cruelty” inflicted by her husband and

relatives. Globally the most common form of violence experienced by women is physical violence

inflicted by an intimate partner. One in three women have been abused or subjected to gender-

based violence in their lives. This paper highlights the growing trend of crimes against women with

its magnitude. Percentage analysis, correlation analysis, trend analysis and exponential growth rate

have been applied to interpret the results. It is revealed from the analysis that both the crimes as

well as crimes against women were on the upswing position and the magnitude of crimes against

women is more in case of Cruelty by husband and relatives and dowry prohibition act.

KEY WORDS: Crime, Legal, Statistics, Trend, Violence, Women,

*Assistant Professor of Commerce, Rani Anna Government College for Women, Tirunelveli - 627008,TamilNadu.

Vol. 1 April 2014-15 ISSN : 2348 - 814X

27

LABOUR PROBLEMS IN SAFETY MATCH INDUSTRY INVIRUDHUNAGAR DISTRICT WITH SPECIAL REFERENCE

TO SIVAKASI

M Arockia G. Ruban* & Dr.Lourdes Poobala Rayen**

ABSTRACT

In and around, Sivakasi Taluk in Virudhunagar District, there are approximately. 100

match factories employing more than ten thousand workers. Major processes are frame

filling, wax dipping, head filling, drying, box farming and filling, side painting, band rolling, dozen

packing and chemical grinding section. The labourers are exposed to physical, chemical and

ergonomic hazards. Physical hazards include excessive heat superadded by poor ventilation. They

are also exposed to high volume music being played by the employer so they cannot communicate

with each other and have to be involved fully in the work. They are exposed various chemical hazards

mainly potassium chlorate, commercial sulphur, glue, black and red manganese, red phosphorus,

antimony glass powder etc.

In this article the researcher take the Labour Problem in Safety Match Industry in Sivakasi

in Virudhunagar district. The researcher himself prepared an interview Schedule, through that the

researcher would come to know the problems faced by the labourers those who are working in the

Safety Match Industry in Sivakasi in Virudhunagar district, and what are their family backgrounds.

*Assistant Professor & PhD Research Scholar, Department of Corporate Secretaryship, St. Xavier’sCollege(Autonomous), Palayamkottai, Tirunelveli, Tamil Nadu.**Associate Professor & Dean of Arts, Department of Commerce, St. Xavier’s College(Autonomous),Palayamkottai, Tirunelveli, Tamil Nadu.

Documents

EPRA International Journal of Environmental Economics, Commerce and Educational Management