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EPS Industry in Europe 2014 AMEPS Meeting
November 5th, 2014, Narita / Japan
Annette Schaefer
Secretary General EUMEPS Power Parts
EPS Application Range in Europe
Food Packaging E/E Packaging Technical Parts Geofoam
Insultation Insultation Panels Lightweight construction
The EPS Industry is under pressure:
Public Perception
Legislation
Unisono
for EPS in Europe
EUMEPS 2014
We must brand, package & market
ourselves so that we are desirable
ʻʻ
ʼʼ
A BIG IDEAL FOR EPS
24 COUNTRIES
EXTERNAL B2C ONLINE QUESTIONNIARES
INTERVIEWS
ONLINE SURVEY AMONGST 79 EUMEPS MEMBERS
“We have to work together
now!“
“To promote the brand,
it‘s got to be B2B and
B2C.“
“The whole industry has been more defensive than proactive
over many years.“
“The end consumer must be taken into
consideration!“
“The whole thing must be given another
name.“
SOURCE: INTERVIEWS WITH EUMEPS MEMBERS, 2013
EPS is seen as
unnecessary
In many
peoples eyes
Weight FOR HUMANS AND THE ENVIRONMENT
BECAUSE WHAT THEY SEE ARE THE
THAT GIVE THE PRODUCT A FACE.
WHAT THEY DON’T SEE IS
THAT EPS IS
AIR.
GREEN EPS is 100% recyclable.
EPS saves money.
EPS saves resources.
MONEY SAVER EPS is affordable.
EPS offers value for money.
COMFORT COVER EPS creates a warm, healthy atmosphere at home.
TROUBLE SHOOTER EPS offers high flexibility
and a wide range of new
and individual applications.
PROTECTIVE EPS not only saves lives, but also ensures a safe and comfortable transportation of the things we value.
The
SMARTEST way of
ENGINEERING
big ideaL
EPS believes the world would be a better
place if…
Cultural Tension
We strive for a
sustainable future. But
through our often
thoughtless and
heedless actions we
have not stopped
creating an enormous
waste of resources and
goods.
Brand’s Best Self The smartest way of
engineering air.
Insulating.
Protecting.
Recyclable.
Customizable.
Affordable.
EPS believes the world would be a better place, if
WE WOULD USE OUR RESOURCES IN A SMARTER WAY.
big ideaL
https://www.youtube.com/watch?v=1SsjTsRs9N8https://www.youtube.com/watch?v=1SsjTsRs9N8https://www.youtube.com/watch?v=1SsjTsRs9N8
WHY A NEW NAME?
STYROPOR
POLYSTYRENE POLYSTYRENE
POLYSTIROL POLISTIROLO
POLISTIROLO ESPANSO
FELIZOL FENIZOL
QUIETSCHPAPPE
STYROFOAM
FOAM
STYROPIAN AFROLEX
PIEPSCHUIM SCHUIMRUBBER
POLIESTIRENO
POLIESTIRENO EXPANDIDO
HUNGAROCELL POREXPAN
ESFEROVITE
KÖPÜK
PUTPLASTIS
PUTOPLASTAS
STRAFOR
SAGEX
ISOVER
ESPUMA
POLIESPAN
PLADUR
CELLPLAST
PENA FRIGOLIT
PIENOPULOSTIROLAS
KOPUK
AUSTROTHER
POLIFOAM
ENCHIMENTO
CORCHOPAN
NEOPOR
POLIETILÉN CELULOZA
ZAPADA ARTIFICAIAL
POLIEXPAN
WHITE CORK
Too many names for one big goal.
STYROPOR
POLYSTYRENE POLYSTYRENE
POLYSTIROL POLISTIROLO
POLISTIROLO ESPANSO
FELIZOL FENIZOL
QUIETSCHPAPPE
STYROFOAM
FOAM
STYROPIAN AFROLEX
PIEPSCHUIM SCHUIMRUBBER
POLIESTIRENO
POLIESTIRENO EXPANDIDO
HUNGAROCELL POREXPAN
ESFEROVITE
KÖPÜK
PUTPLASTIS
PUTOPLASTAS
STRAFOR
SAGEX
ISOVER
ESPUMA
POLIESPAN
PLADUR
CELLPLAST
PENA FRIGOLIT
PIENOPULOSTIROLAS
KOPUK
AUSTROTHER
POLIFOAM
ENCHIMENTO
CORCHOPAN
NEOPOR
POLIETILÉN CELULOZA
ZAPADA ARTIFICAIAL
POLIEXPAN
WHITE CORK
REDUCE TO THE MAX!
Because we need a name that is easy to understand.
WHY AIRPOP?
Because we need a name that is less technical and more tangible.
Because we need a name that reveals the material’s most important property: air.
98% air production process
high tech product
NATURAL (AIR)
CHEMICAL
Styropor Styrofoam
EPS
PSE
Polistirolo Styropian
Strafor
Schuimrubber
Piepschuim
White Cork
Köpük
Porexpan
Polifoam
Putoplastas
Sagex Poliestireno
Celuloza
Felizol Corchopan
Esferovite
Poliexpan
Cellplast Polystyrene
Frigolit Afrolex
Pladur
Tempex
Expandat
Polysto Polystyrol
TECHNICAL
POPULAR / SELF-EXPLAINING
airpop
airplop
airtech
airtec
airtek
airtekk
Thermofom Aeropearlz
Pearl-o-Fom
profo2m Fo2am
Key Message
Key Messages
Key Messages
A (NEW) BRAND A NEW
EUROPEAN NAME A RELEVANT
BRAND ATTITUDE
THANK
YOU!