ePublish Yourself: Marketing yourself as an industry expert

ePublish Yourself: Marketing yourself as an industry expertNanette M. Day

Inkwell Internationalinkwellinternational.comWHYpublish?Published books are the business cards of the 21st century.

WHYSELF-publish?Traditional Publishing vs. Self-publishingMoneyTraditional Self-Publishing

ControlTraditional Self-Publishing

TimeTraditional Self-Publishing

What can you self-publish?Traditional books and magazinese-books/e-zinesInteractive books for the iPadNewslettersPDFs

So what do you write about???What are your objectives?

Additional revenue streamsBusiness connectionsBroader customer baseIndustry developmentCommunity service

Who is your audience?

How often do you want to publish?

Brainstorming activity

Developing your content

self-publishing your materialSteps to publishingResearchWrite**Content is king**EditDesign the layout/coverProofreadPublishMarketMarket some moreKeep on marketing

Working with professionalsEditorsClarity and toneConsistencyHonest, objective opinion

Graphic ArtistsCovers that evoke a response in the readerPleasing, professional interior layouts

Their job is to make you as the writer look the best you can.

Problems with self-publishingQuestions?