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Location: Western South America, bordering the Pacific Ocean at the Equator, between Colombia and Peru Capital: Quito Climate: tropical along coast, becoming cooler inland at higher elevations; tropical in Amazonian jungle lowlands Population: 13,927,650 (July 2008 est.) Ethnic Make-up: mestizo (mixed Amerindian and white) 65%, Amerindian 25%, Spanish and others 7%, black 3% Religions: Roman Catholic 95%, other 5% Government: republic

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Location: Western South America, bordering the PacificOcean at the Equator, between Colombia and Peru

Capital: Quito

Climate: tropical along coast, becoming cooler inland at higherelevations; tropical in Amazonian jungle lowlands

Population: 13,927,650 (July 2008 est.)

Ethnic Make-up: mestizo (mixed Amerindian and white) 65%,

Amerindian 25%, Spanish and others 7%, black 3%Religions: Roman Catholic 95%, other 5%

Government: republic

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Ecuador is a place with many cultures diffused init. Ecuador Culture is not a single culture, rather it isa blend of a whole range of cultures, representingevery level of this very heterogeneous community.

Ecuador's official language is Spanish, but Quichua, anInca language is spoken by the Indian population.Besides Spanish there are about ten native languagesstill used. Among the tourists, English is the most

spoken foreign language. The tourists are even fond ofthe Architecture and Ecuador Art.

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Culture in Ecuadorsill prevails like before. Inaddition to different hereditary cultures, Ecuadoris home to a Mestizo culture and a sizable Afro-Ecuadorian culture, the descendants of Africanslaves who worked on coastal sugar plantations inthe 16th century. In the present days, the Afro-Ecuadorians are popular for their marimba, anenthusiastic type of Ecuador Music and Dancefestivals.

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The most common greeting is a handshake with direct eye contactand a smile.

While shaking hands, use the appropriate greeting for the time ofday: "buenos dias"(good morning), "buenas tardes" (goodafternoon), or "buenas noches" (good evening).

People that are close greet in a much more tactile manner; menembrace and pat each other on the shoulder (called an "abrazo"),and women kiss once on the right cheek. Always let the Ecuadoriandetermine when to move to this level of formality.

Always refer to people by the appropriate honorific title (Senor

or Senora) and their surname. In general, only close friends or family use first names.

Once someone uses your first name it is a sign that you may alsodo so.

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Ecuadorians give gifts for birthdays, Christmas or New Year, aswell as religious events in a person’s life. 

A young girl’s 15th birthday is considered a special date and ismuch celebrated.

If invited to an Ecuadorian home, bring flowers, good quality

spirits, pastries, imported sweets for the hosts. A bouquet of roses is always well received.

Do not give lilies or marigolds as they are used at funerals.

Do not give scissors or knives as they indicate you want to severthe relationship.

If you know the person well, perfume is an excellent gift.

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Ecuadorians are more formal in their business dealings than manyother cultures.

Shake hands when meeting someone and also when leaving.

Handshakes are generally not very firm.

A man extends his hand to a woman.

Maintain eye contact when greeting people. Professional or academic titles with the surname are used in

business. Common titles are "Doctor" (medical doctor or Ph.D.),"Ingeniero" (engineer), "Arquitecto" (architect), and "Abogado"(lawyer).

If someone does not have a title, the honorific Senor or Senora isused with the surname.

Always wait until invited before moving to a first-name basis.

Business cards are exchanged during the initial introductions.

Try to have one side of your business card translated intoS anish.

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As a visitor you may get by without speakingSpanish as senior personnel are usually fluentin English. It is however a good idea to learn

some basic phrases to demonstrate anappreciation of their language. Some funnyphrases can also help break the ice.Ecuadorians are essentially concerned with thepeople they are doing business with not the

company. As a result they will spend timetalking about issues that have nothing to dowith business. This should be viewed asrelationship building time and indulged in as

much as possible. Wait for your counterpartsto instigate a change in topics.

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Avoid confrontation and be careful not toembarrass people or public place them inawkward positions. Calling attention tosomeone’s error demonstrates a lack offinesse. Never let someone think that you do

not trust them; since trust and personalrelationships are the cornerstone of business you must ensure that this is solid.A person’s word is his bond. Never make

promises you cannot keep.