Equipment Leasing

2002 RYKO Summer Sales Meeting

The Process

•Decided early in the year we needed a retail promotion and decided to follow the success the auto dealers had shown during the fall.

•Decided the promotion should be different than other RYKO promotions

•Customer funded – Same as the car dealers

•Short term – designed to get orders now!

•Focus would be as a promotion!

•Direct mail – May, June and July 8000 pieces!

•ICA convention theme and introduction - Web link

The Tender

•We asked Frontier to put together a program

•Too high!!!

•Tendered our equipment leasing business

•Asked Frontier as well as other leasing companies to submit a rate bid for

0% and 7.6 % Financing

•In the end we went back to Frontier and asked them to dig deeper!

The TestThe Test

•Introduced at the SE Regional Meeting in April

•Program was explained

•Questions were answered

•Consensus was to move

forward with the program

The Program

On RYKO Manufacturing Co.’s most popular car wash systems

Announces - For a Limited Time

Order a qualifying RYKO car wash system from now until July 31, 2002, and receive your choice of 0% interest or 7.6% interest with factory rebates of up to $6000 (or even more). Choose from the popular SoftGloss XS, US2001 OHD, Select A Wash or VT2000 FoamBrite Conveyor. There has never been a deal like this from RYKO!

Orders must be placed and all paperwork completed no later than July 31, 2002. Equipment must be shipped from the factory no later than October 1, 2002. Offer valid in RYKO Direct Areas and participating RYKO Distributor areas. See your local RYKO representative for details. Customer must qualify for leasing approval. Factory rebates may not be used in conjunction with 0% interest leasing. RYKO Reserves the right to cancel or exclude certain equipment without prior notice.

0% Leasing or 7.6% Leasing with

Factory Cash Rebates

April 12, 2002

11600 NW 54th Ave – PO Box 38 Grimes, IA 50111www .ryko.com- 515-986-3700

0% FinancingPut together your car wash package with your local RYKO representative and then lease for 0% interest through Frontier Leasing for 36 months!

One payment in advance, thirty five monthly payments and $1 at the end of the lease and the equipment is yours!

Example:

Car Wash Purchase Price $110,000

One Payment in Advance $ 3,056

35 Monthly Payments of $ 3,056

One dollar due at the end of the lease.

Or Choose

Factory Cash Rebates with Special 7.6% Leasing

Put together your car wash package with your local RYKO representative and then receive rebates of up to $6000 (or even more), direct from the factory!* Then enjoy low 7.6% leasing from Frontier Leasing for 60 months

Special rebate programs and special financing available for orders received at the RYKO factory with all completed paperwork no later than July 31, 2002. Shipment of the equipment must be made no later than October 1, 2002. RYKO reserves the right to cancel or exclude certain equipment from this offer at any time. Not valid with any other offer or discount. Offer valid in RYKO factory direct areas and participating distributor areas. See your local representative for details.

Special Leasing and Factory rebates available on the following wash packages:

•VT2000 FoamBrite Conveyor

•US2001 OHD

•SoftGloss XS FoamBrite Rollover

•Select A Wash Combination FoamBrite / Touch Free Rollover

See your RYKO Local sales representative for further details.

* Actual rebate amounts may vary depending on car wash equipment package.

11600 NW 54th AvePO Box 38 Grimes, IA 50111www.ryko.com515-986-3700

April 12, 2002

New low Leasing Rates For Regular 60 Month

Leasing

• Old Factor – .0213– Effective interest rate = 10.48% APR

• New Factor – .0208– Effective interest rate = 9.42% APR

The ICA Introduction

The web.

FANTASTIC FINANCING OPPORTUNITIES NOW AVAILABLE!

CLICK HERE FOR MORE DETAILS

                                    If you ever thought of purchasing a vehicle wash system….

Now is the time to act! Ryko announces 

 0% financing 

 or 

 7.6% leasing with factory cash

rebates  

on our most popular car wash systems  Click on the button below to find out about this exciting, limited time offer

and  

find out why it pays to buy a Ryko!        

   

              

The web.

Results

• As of 7/09/02

Have pending or submitted

POs for 7 orders

25 – 30 customers talking

with Frontier about 0%

• Program for orders ends

7/31/02!!!

• Orders must ship mo later

than October 31, 2002!!!

• Get your orders in now!

Equipment Leasing

2002 RYKO Summer Sales Meeting