ERA Real Estate’s

Power Play

Advertising Supplement, April 2016

ERA Real Estate is moving real estate in a whole new direction. Using a powerful approach that

fuels growth on multiple fronts, ERA has moved the brand forward and helped its independently owned and operated brokers rise to new levels.

Expansion into new markets, unique business

solutions, mergers and acquisitions, and

professional development all work to drive

growth across the system.

ERA Real Estate By the Numbers

ERA’s focus on attracting market-

leading companies in top-tier markets has led to a 43 percent increase in system revenue generated from adjusted gross commission income since 2010.

ERA Real Estate is one of the fastest-

growing brands, increasing its affiliated independent sales associate ranks 21 percent year-over-year in 2015.*

Per-person productivity, on average, has

increased 35 percent in the last five years among ERA-affiliated independent sales associates. *Based on comparisons of associate counts publicly reported in press releases by Better Homes and Gardens Real Estate, Berkshire Hathaway HomeServices, Century 21, Coldwell Banker, ERA Real Estate, Keller Williams, RE/MAX and Sotheby’s International Realty.

43%

21%

ERA Real Estate’s Power Play

35%

Gaining a Powerful New Presence

Since 2010, ERA’s relentless focus on growth has resulted in penetration into 12 new major markets, including:

8Atlanta8Cincinnati/Columbus8Charlotte, N.C.8Denver8Houston8Los Angeles

8Louisville, Ky.8Nashville8New Orleans8Palm Beach County8Raleigh, N.C.8San Francisco

12

Brokers operating in these dynamic, highly visible markets are well-positioned to capitalize on the inherent growth opportunities in these expanding metropolitan areas, creating ripe referral channels for the entire ERA network.

of the top 20 new

companies who affiliated

with the ERA network since 2010

are currently industry-leading

companies, according to 2015

industry rankings, including

RISMedia’s Power Broker Report.

of ERA’s newly

affiliated

companies since 2010 are currently

marketshare leaders in major

markets, according to 2015 industry

rankings, including RISMedia’s

Power Broker Report.

9

45%

New Major Markets for ERA

Part of the way ERA Real Estate fuels growth for the brand is through a unique branding

designation that creates a powerful way for market-leading, independent companies to leverage ERA resources while maintaining their strong local brand.

LATTER & BLUM INC./REALTORS® ERA POWERED: GAINING

GROUND IN THE GULF COAST THROUGH

ACQUISITIONS

Latter & Blum Inc./REALTORS® ERA Powered,

the first brokerage to affiliate as an ERA

Powered company in 2011, leveraged local

mergers and acquisitions around its New

Orleans hub, growing its presence to more than

50 local offices in Louisiana and neighboring

Mississippi. The 2015 acquisition of a market-

leading firm in Houston, Texas, with 1,700

independent sales associates served to

appreciably increase the company’s scope and

significantly expanded its Gulf Coast presence.

This key acquisition created a contiguous ERA

branded service area from Brownsville, Texas, to

Sarasota, Fla., strengthening the ERA network’s

referral corridor.

LEGACY REAL ESTATE &

ASSOCIATES ERA POWERED:

EXTENDING SERVICE TO NEW MARKETS

Since joining the ERA network, Legacy Real

Estate & Associates ERA Powered, a Silicon

Valley market leader, has significantly increased

the size of its operations by adding additional

locations. The acquisition of a Korean brokerage

brought a new customer segment to the firm,

while expansion into surrounding areas created

a significantly larger service area. With five

offices and more than 250 independent sales

associates who collectively speak more than

20 languages, Legacy Real Estate & Associates

ERA Powered leverages its local expertise and

global insights to capitalize on the opportunities

inherent in this dynamic market.

NELSON SHELTON

REAL ESTATE ERA

POWERED: CATERING TO BEVERLY HILLS’

GROWING INTERNATIONAL CLIENTELE

Nelson Shelton Real Estate ERA Powered,

based in Beverly Hills, Calif., has long been

known as a firm that delivers highly personal

attention to both clients and its more than 300

independent sales associates. Nelson Shelton

Real Estate ERA Powered now combines high-

touch with high-tech to deliver exceptional

service in a highly discerning market. A growing

international clientele, drawn to the city’s

reputation for sophistication, luxury and service,

benefits from ERA’s global connections in more

than 30 countries.

ERA Powered

1st

20

90210

Empowering GrowthPersonalized business planning, a key

differentiator for ERA Real Estate affiliates, is

driving results.

WILKINSON ERA REAL ESTATE:

EXPANDING SERVICE AREA

SIX-FOLD

Since joining ERA in 2012 with two offices and

600 independent sales associates, Wilkinson

ERA Real Estate has acquired companies

in markets that have not only fortified its

stronghold in Charlotte, N.C., but also expanded

the firm’s service area in North and South

Carolina. With 13 offices and more than 800

independent sales associates serving eight

markets, Wilkinson ERA Real Estate is well-

positioned to continue to serve this top-tier

metropolitan center, from the city to the

suburbs, from Lake Norman to Myrtle Beach.

ERA REAL

SOLUTIONS REALTY:

STRATEGIC ACQUISITIONS INCREASE

ASSOCIATE COUNT 2.5X

ERA Real Solutions Realty affiliated with ERA

in 2010 with two offices and 50 independent

sales associates outside of Cincinnati. Looking

to grow, the firm quickly acquired a number of

companies and expanded operations into the

Columbus market, creating a strong internal

referral pipeline. With its most recent acquisition

in Hillsboro, centrally located between the two

cities, the company literally connected the

dots and created a unified service area now

served by five offices and 175 independent sales

associates. These strategic acquisitions have

served to significantly increase the company’s

scope, and have brought the firm into the ranks

of the nation’s leading real estate companies.

In recognition, owner Jeremy Raby was

recently named one of the Top 50 real estate

professionals under the age of 30 by the

National Association of REALTORS®.

6x

250%

The ERA Powered designation creates opportunities for companies of a significant size and scope to move to the next level.

Empowering ProductivityERA’s commitment to enable sales associate

productivity drives growth in a number of ways.

ERA REAL ESTATE’S LEARNING

PROGRAM, nationally

recognized by Training Magazine’s Top 125

ranking, provides access to thousands of

hours of live, in-market learning to brokers

and sales associates through strategic

consulting, personalized sessions, regional

events and national conferences. A state-of-

the-art, nationally recognized learning platform

provides blended learning opportunities

through live, virtual and on-demand

professional development courses.

ERA’S PROPRIETARY

ZAP PLATFORM, an

integrated technology tool, provides custom

websites with a powerful CRM tool to drive

results for brokers and sales associates using

a predictive lead-scoring algorithm. In just

nine months, 90 percent of ERA companies

have implemented the Zap platform, which

also includes a powerful lead management

component. A strategic, targeted online

media strategy coupled with a holistic lead

management system delivers leads and

maximizes conversions.

ERA’S PER-PERSON

PRODUCTIVITY UP 35%

In the last five years, ERA-affiliated sales

associates’ per-person productivity has

increased on average by 35 percent.

125

90%

35%

Powerful PerceptionsERA’s ongoing transformation and revitalization

is fueling growth. With an expanding presence

and increased service area, brand awareness

and perception of the brand are increasing as

well. People are talking about “the new ERA”

and how the brand is well-positioned to serve

the next generation of buyers and sellers.

Source: Millward Brown “Brand Lift Insights®” advertising research conducted on behalf of ERA Real Estate to measure the effectiveness of advertising June 15 to October 15, 2015 among adults 25-54. Total respondents numbered 525.

ERA executives, companies and independent

sales associates are regularly recognized in

industry ranking reports, including:

8RISMEDIA’S POWER BROKER REPORT

8SWANEPOEL POWER 200

8INMAN 100 MOST INFLUENTIAL LEADERS

8HOUSING WIRE WOMEN OF INFLUENCE

8�REAL TRENDS/WALL STREET JOURNAL “THE THOUSAND”

8�NATIONAL ASSOCIATION OF HISPANIC REAL ESTATE PROFESSIONALS TOP 250

UNPARALLELED

CUSTOMER SERVICE

DRIVES RESULTS: ERA’s relentless focus on

growth has not compromised commitment

to service: customer satisfaction with ERA-

affiliated sales associates is 98 percent,

according to ERA Customer Satisfaction Survey

data.

STAYING POWER: ERA

FRANCHISEES’ AVERAGE

TENURE with the brand is more than 20 years,

representing two renewals after an initial

contract.

ERA Real Estate’s broker-first philosophy

empowers ERA-affiliated brokers to build

their business their way. A commitment to

innovation—an integral part of the brand’s

DNA—means the ERA brand is always one step

ahead, preparing brokers and sales associates

to meet the future head-on.

12% 13% 15%

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ERA Real Estate’s broker-first philosophy empowers ERA-affiliated brokers to build their business their way.

98%

20+

©2016