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Erin Brockovich
An unemployed single mother becomes a legal assistant and almost
single-handedly brings down a California power company accused of
polluting a city's water supply.
Movie Overview
Sales Strategies
Knowing your client
Erin knew the personal details of each of her client.
Door to Door Visit
Field work and door to door visit to
collect customer feedback
Primary Research
Erin performed all the primary
research before taking up the case
to his boss
Being confident of your product or service
She was extremely confident of what she was trying to
do.
Persuasiveness
Erin had the persuasive skills she
was able to get all the plaintiffs to sign the
documents required for the lawsuit against the
firm.
Full disclosure of information
She was honest towards her client and told them everything about the case from
the start.
Sales is a two way communication
Erin was able to succeed because she made the entire process a 2 way
communication process and was always ready to listen to what her clients had to
say.
Erin and her company changed their strategy by entering into a tie up with a Bigger law firm so as to be able to finance the whole lawsuit.
Formulating the strategy keeping in
mind the competition
Make the customers feel that they’re important
Realize that every conflict cannot be resolved
Take the spotlight off someone if he or she refuses to budge
Isolation Strategy
Make the other person feel that you’re not just in it for
the money
Let people tell their story
•Let other people say what they have to say so that at the end you have all the information you require and you also gain the confidence of that person.
Tell the story to people in such a way to help people
see their situation in a different light which will help
them to decide
The main objective should always be kept in mind and every activity must be performed keeping in mind the overall objective
Focus on the big picture
To be able to look at things from your customer’s perspective so as to serve them better.
Empathy
Think creatively how people can cooperate mutually
rather than clash
Shashikant GuptaSagar KhandelwalSahil KhusroSaakshi JaiswalRuchika RanaShraddha Khettry
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