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ESBG CSR « Lab »ESBG CSR « Lab »Business involvement Business involvement
to enhance social inclusion at local levelto enhance social inclusion at local level
Anne-Françoise LefèvreAnne-Françoise Lefèvre
CoR Open Days - CoR Open Days - 9 October 20089 October 2008
CSR – Business contributions toCSR – Business contributions toregional developmentregional development
« Business involvement to « Business involvement to enhance social inclusion at local level »enhance social inclusion at local level » Falls under the EU priority Falls under the EU priority “fostering “fostering
innovation and entrepreneurship”innovation and entrepreneurship” Main objective Main objective is to highlight the key success is to highlight the key success
factors/lessons learnt for business involvement factors/lessons learnt for business involvement in local social projects, seeking to empower in local social projects, seeking to empower socially and financially excluded peoplesocially and financially excluded people
Specific focusSpecific focus on social entrepreneurship or on social entrepreneurship or the expansion of access to finance/financial the expansion of access to finance/financial services, including through microfinance services, including through microfinance activitiesactivities
Definition of Definition of widely applicable principles of widely applicable principles of actionaction, usable by other businesses willing to , usable by other businesses willing to develop social inclusion programmesdevelop social inclusion programmes
« Business involvement to « Business involvement to enhance social inclusion at local level »enhance social inclusion at local level » Based on social programmes developed by Based on social programmes developed by
European savings banks:European savings banks: Parcours ConfianceParcours Confiance (Fresh Start (Fresh Start
programme), Groupe Caisse d’Epargne, programme), Groupe Caisse d’Epargne, FranceFrance
Support to employment of young people, Support to employment of young people, BBK Gatze Lambidean Foundation, SpainBBK Gatze Lambidean Foundation, Spain
BEM, financial services and communication BEM, financial services and communication centres for migrants, Caja Castilla La centres for migrants, Caja Castilla La Mancha, SpainMancha, Spain
Advice and reception programme for Advice and reception programme for migrants, Caixanova, Spainmigrants, Caixanova, Spain
Die Zweite BankDie Zweite Bank (The Bank for people (The Bank for people without a bank), Erste Bank Foundation, without a bank), Erste Bank Foundation, AustriaAustria
The selected social programmesThe selected social programmes
Target groups of population at risk of social Target groups of population at risk of social exclusion exclusion
Provide a wide range of support services Provide a wide range of support services enabling beneficiaries to integrate/re-integrate enabling beneficiaries to integrate/re-integrate the social and economic lifethe social and economic life
Include financial aspects (financial education, Include financial aspects (financial education, access to basic banking services, microcredit) access to basic banking services, microcredit) as an integral part of social inclusionas an integral part of social inclusion
Are implemented in partnership with a Are implemented in partnership with a proximity network of professionalsproximity network of professionals
Are developed at local level to adjust to Are developed at local level to adjust to the socio-economic context the socio-economic context
10 key success factors10 key success factors
1.1. There is ground to develop specific support There is ground to develop specific support programmes for the population at risk of programmes for the population at risk of social exclusionsocial exclusion
2.2. The fight against social exclusion requires an The fight against social exclusion requires an integrated approach of individuals’ situationintegrated approach of individuals’ situation
3.3. A network of local professional partners A network of local professional partners is needed to offer comprehensive is needed to offer comprehensive supportsupport
4.4. An important part of the schemes has to be An important part of the schemes has to be devoted to the prevention of social exclusion devoted to the prevention of social exclusion
5.5. The provision of support to (re)integrate The provision of support to (re)integrate social and economic life is temporarysocial and economic life is temporary
6.6. The development of projects on a local The development of projects on a local scale is a key element to deepen the scale is a key element to deepen the proximity relationshipproximity relationship
7.7. The definition of beneficiaries is requested to The definition of beneficiaries is requested to provide targeted support provide targeted support
8.8. Tailored products and services need to be Tailored products and services need to be proposed to beneficiaries proposed to beneficiaries
9.9. Businesses have to dedicate specific Businesses have to dedicate specific resources and means resources and means
10.10. The evaluation of the impact of the schemes The evaluation of the impact of the schemes requires both qualitative and quantitative requires both qualitative and quantitative indicatorsindicators
10 key success factors10 key success factors
The local dimension of social programmes The local dimension of social programmes supported by savings bankssupported by savings banks Network of local partnersNetwork of local partners
Non-banking experts, e.g. insurance, employment, Non-banking experts, e.g. insurance, employment, housing, training, welfare etchousing, training, welfare etc
From the private sector, e.g. NGOs/Caritas, Secours From the private sector, e.g. NGOs/Caritas, Secours Catholique; companies/Vienna Insurance Group, Adecco; Catholique; companies/Vienna Insurance Group, Adecco; Businesses networks/France Active, Boutique de GestionBusinesses networks/France Active, Boutique de Gestion
From the public sector, e.g. Municipalities, From the public sector, e.g. Municipalities, Regions/Basque Gvt, Vienna Municipality; Social Regions/Basque Gvt, Vienna Municipality; Social services/Caisse d’Allocations Familialesservices/Caisse d’Allocations Familiales
Built on the local connections developed by Built on the local connections developed by savings banks where they operatesavings banks where they operate
Trust factor both with targets and/between Trust factor both with targets and/between partners partners
Facilitates cooperation and the development Facilitates cooperation and the development of synergies between the different of synergies between the different stakeholders involvedstakeholders involved
Local or decentralised implementation/ Local or decentralised implementation/ management of initiativesmanagement of initiatives
In-depth knowledge of local markets, In-depth knowledge of local markets, challenges and opportunitieschallenges and opportunities
Definition of sustainable and workable Definition of sustainable and workable solutions tailored to the local context and solutions tailored to the local context and needs needs
Positive effect on the local economic Positive effect on the local economic development and social cohesion, including development and social cohesion, including the employment and job creation policythe employment and job creation policy
The local dimension of social The local dimension of social programmes supported by savings banksprogrammes supported by savings banks
How can regional/local public authorities support How can regional/local public authorities support business’ social activities?business’ social activities?
« Business involvement to « Business involvement to enhance social inclusion at local level »enhance social inclusion at local level »
Act as partners of the programmes through:Act as partners of the programmes through: Channelling potential beneficiaries to the Channelling potential beneficiaries to the
programmes programmes (e.g. Magistratsabteilung 40)(e.g. Magistratsabteilung 40) Providing social services support Providing social services support (e.g. Caisse (e.g. Caisse
d’Allocations Familiales)d’Allocations Familiales) (Co)-funding the programmes directly or (Co)-funding the programmes directly or
through the provision of financial guarantees through the provision of financial guarantees for the banking/microcredit component for the banking/microcredit component (e.g. (e.g. French Fonds de Cohésion Sociale)French Fonds de Cohésion Sociale)
How can regional/local public authorities How can regional/local public authorities support business’ social activities?support business’ social activities?
« Business involvement to « Business involvement to enhance social inclusion at local level »enhance social inclusion at local level »
Act as promoters of the programmes Act as promoters of the programmes through:through:
Disseminating information on the Disseminating information on the programmes availableprogrammes available
Bringing together the relevant Bringing together the relevant partners/stakeholderspartners/stakeholders
Identifying specific needs/risks in a given Identifying specific needs/risks in a given geographic zonegeographic zone
For more information:For more information:Anne-Françoise LefèvreAnne-Françoise Lefèvre
Tel Tel 32 2 211 11 31 32 2 211 11 31
