Esbri seminar – Estrad Attitudes and role models

SWEDISH AGENCY FOR ECONOMICAND REGIONAL GROWTH

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Esbri seminar – EstradAttitudes and role models

Promoting women´s entrepreneurship

November 16, 2009

Gunilla Thorstensson, programme manager


Sustainable economic growth

– More new enterprises

– More growing enterprises

– More strong regions

Challenges

– Low proportion of entrepreneurs

– Few enterprises grow in size


23-04-20www.tillvaxtverket.se

Going on in Sweden

• Promoting women´s entrepreneurship 2007-2009

• 880 ambassadors, www.ambassadorer.se

• Vinnova: research programme

• Almi Företagspartner: 200 women future board members



Promoting women´s entrepreneurship

• Three year programme 2007-2009

• 82 million SEK 2009, in total 250 million SEK during 2007-2009

More new, viable businesses and more growing businesses

Making visible, making possible and providing the tools

´

• Make possible, make visible



880 Ambassadorsfor women´senterprise

•Make women entrepreneurs more visible

• Role models for others – If she can, I can!

• Increases knowledge about running a business

• Tell their story

• 12 EU Ambassadors from Sweden

SWEDISH AGENCY FOR ECONOMICAND REGIONAL GROWTH Beautiful Business Award

Service Developer of the Year

• Beautiful Business Award 2010

• 1760 nominees

• 30 finalists, three regional finals – Umeå, Örebro, Malmö

• Finals in Stockholm, January 19, 2010

www.beautifulbusinessaward.se

Årets Tjänsteutvecklare 2009: Kristina Theander, Middagsfrid


Role modelson film

YouTube.comTillväxtverket filmer

Hanna Bruce

Växbo Lin

Hanna Johansson

Mellby Bissgården

Remziye Inanc

Järva Tolk och Översättning

Gunilla von Platen

Xzakt Kundrelation

Cecilia Boman

BA Konsult



Media a key player

Dalarnas Tidning:Annette hjälper andra kvinnor att ta steget uppåt. Annette Stoltz, Hedemora Sotaren

DN: I Gnosjö investerar man sig ur krisenSolveig Fransson, Gnosjö Automatsvarvning AB

TV 4, P4

Västerbotten

Kvinnliga

ambassadörer vill

ändra bilden av

den typiske

företagaren



More media …

Debattartikel Newsmill,Jeanette Bohman, Skivarps Gästgivaregård Vi tänder stjärnor - ni släcker dem!

”Under senare delen av 1800-talet fanns det flera framgångsrika affärskvinnor, även om de oftast hamnade i skymundan av männen.”

SvD: Företagarkvinnor inget nytt



Facts and statisticsaffect attitudes• Facts, not fantasies

• Knowledge increasing among business advisers, players and authorities

• Report from Tillväxtverket – The Government´s funding initiatives from a gender perspective


698 000 businesses – most of them small

5-9 employed 5%10-19 employed 3%20-49 employed 2% > 50 employed 1%

68%

22%1-4 employed


More women set up businesses

Källa: ITPS

62%

31%

7%

61%

32%

57 800 start-ups (2008)- 32% by women in 2008- 15% by women in 90´s

About ¼ of SMEs arerun by a woman



Women´s entrepreneurship more visible

• Women less invisible as entrepreneurs; role models important – If she can, I can!

• Entrepreneurship more female; a heterogenous group running businesses in all sectors

• Services growing in economy; business opportunities for women entrepreneurs

• Persistance; takes time to change




For more information:

Gunilla Thorstensson, programme manager

e-mail: [email protected]

Phone: +46 8 681 6587

Internet:

– www.tillvaxtverket.se/kvinnorsforetagande

– www.ambassadorer.se

Documents

Esbri seminar – Estrad Attitudes and role models