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Dancers performing Mark Morris’s Grand Duo PHOTO BY MARC ROYCE

Escada/Town&Country Event 2003

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Page 1: Escada/Town&Country Event 2003

Dancers performing Mark Morris’s Grand Duo

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Page 2: Escada/Town&Country Event 2003

Thursday, July 31, 20037:00–9:00 P.M.

PRESENTATION AT 7:45 P.M.

Escada715 Fifth AvenueNew York City

A portion of the sales from the eveningwill benefit the Mark Morris Dance Group.

RSVP by July 28 to 212.903.5323

Please join

Pamela Fiori & Caryn Lerner

together withMark Morris

as we celebrate the Mark Morris Dance Group's

performance in the Mostly Mozart Festival 2003

SPECIAL PRESENTATION BY MEMBERS OF THE DANCE GROUP

Editor in Chief, Town & Country President, Escada

Page 3: Escada/Town&Country Event 2003

Town & Country Event @ Escada to benefit MMDG Thursday, July 31, 2003 *************************** Attendance Goal: 200 guests Time: 7 – 9:00 pm Timeline 8:00 - 10:00 am Sound load in; confirm sound 8:00 - 11:00 am Rentals arrive at store 3:00 - 4:00 pm Catering staff begins to arrive; set up begins 5:00 pm Sound Check 5:30 pm Store closes 6:30 - 6:50 pm Sound check with dancers / run-through 6:30 pm Setup complete 6:30 Car Service to pick up MM and BA @ Center to bring to Escada 7:00 pm Event begins 7:00 - 7:45 pm Guests arrive, cocktails and hors d'oeuvres, dancers stretching in back 7:30pm Mark Morris interviewed by Margaret Brennan, CNBC 7:45 - 8:10 pm Presentation (speakers will be provided with wireless mics)

-Caryn Lerner, President, Escada ~to welcome guests ~introduces Pamela Fiori -Pamela Fiori, Editor-in-Chief, Town & Country

~introduces mail dancers ~introduces female dancers wearing Escada

~introduces Mark Morris -Mark Morris to make brief comments ~thanks Escada and Town & Country for support ~encourage guests to shop ~introduces The Argument (Premiere: February 1999, Boston) -Performance of segments from "The Argument" by John and Marjorie

-Mark Morris to raffle off two sets of tickets to opening night, August 6 8:10 pm Mingling and shopping resumes 9:00 pm Event concludes Catering break down; Sound load out RSVPs Σ We are up to 180 responses as of this afternoon Σ Key names who have already responded in the affirmative include: Muffie Potter Aston, Hillary Gumble, Alexandra Lind Rose, Elizabeth Loomis, Joan Rivers, and Anne Slater. Mark Morris Dance Group Presence at the Event Σ Approximately 10 minute performance of selections from "The Argument" Σ Performance will include Marjorie Folkman, dressed in Escada, and John Heginbotham, dressed in the company's costume for the dance (gray shirt, black dress trousers) Σ Location for performance will be the area between the staircases on the first level

Page 4: Escada/Town&Country Event 2003

Catering Hors D’oeuvres (passed on upper and lower floors) Σ Grilled filet of beef on ficelle (smaller version of baguette) with Dijon sauce Σ Miniature Thai spiced crab cakes with a minted cucumber relish Σ Spicy chicken salad on a toasted naan (Indian flat bread, toasted and seasoned) with a mango lime chutney Σ Rice paper pockets filled with duck, fresh basil and avocado served with a red chili dipping sauce Σ Blue corn cups filled with roasted corn salad and guacamole Σ Special waiter will be assigned to MM once he arrives Bar Σ White wine Σ Champagne (donated by Veuve Clicquot) Σ Summer vodka cocktail: vodka, lemonade, mint Σ (6) decorative containers of cumin-scented plantain chips to be placed on the bars Bar Setup Σ Bar on lower level near the wedding dresses Σ Service bar on first floor in back Σ Bar on upper level in center rectangle room Σ Bars will have tonic water ready for Mark’s Vodka/Tonic, if needed Music Σ They will be playing CDs during the event Σ MMDG will be performing to music on CD Video 3 monitors, setup throughout the store, will be playing Video, sans music, of V (2-camera shoot)

Page 5: Escada/Town&Country Event 2003

Town & Country, Mission Statement Town & Country, the oldest continuously published lifestyle magazine in America, is the one title that takes a holistic approach to luxury. Graceful evolution has never betrayed this magazine's original mission to edit for and about America's affluent. Town & Country embodies the lifestyle and tastes of this consumer group and covers all topic of relevance to them, through the eye of luxury. From fashion and design, to philanthropy, culture and the home, to where they shop and what they drive, our readers seek the finest. They have earned the luxury of choice, and they trust Town & Country to direct them to the highest level of quality, style, experience and integrity. Pamela Fiori, Editor in Chief, Town & Country Pamela Fiori made publishing history in May 1993, when she became the first woman to be named editor in chief of Town & Country, America's oldest continuously published general-interest magazine (it dates back to 1846). Fiori is an innovator in the magazine industry and has brought her expertise and passionate understanding of style to Town & Country. Fiori revitalized Town & Country by expanding the boundaries of the magazine to include a greater diversity of topics, features, voices and columns. In addition to her responsibilities as editor, Fiori frequently writes for the magazine. T&C's readers have responded favorably to the editorial transformation; newsstand sales have increased 44 percent and advertising pages have almost tripled under her leadership. Prior to Town & Country, Fiori was widely credited with the success of American Express Publishing's Travel & Leisure. She joined Travel & Leisure as an associate editor in 1971 and by 1975 had ascended to the rank of editor in chief. During her 14-year tenure, the magazine became the number-one travel publication worldwide, and in 1989 she earned the position of executive vice-president and editorial director at American Express Publishing Corporation. In her expanded role, Fiori oversaw all editorial operations for American Express Publishing magazines at that time, including Travel & Leisure, Food & Wine and Departures. Fiori's many industry honors reflect her professional achievements. She was presented with France's highest civic honor, the Chevalier de l'Ordre du Merite, in 1985. In 1996, Fiori received the National Italian American Foundation's Award for Special Achievement in Business and was also the recipient of the 1998 Ellis Island Medal of Honor. In 2001, she was recognized by the Italian Trade Commission for her work promoting tourism in Italy. She is a member of the Board of Governors of the East Side House Settlement and a member of the Board of Trustees of Jazz at Lincoln Center, as well as serving on its executive committee.

Page 6: Escada/Town&Country Event 2003

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