ESM 505 Project Hanan Rahman Yousif

8/7/2019 ESM 505 Project Hanan Rahman Yousif

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Agenda0 Project Overview.

0 Project Approach and Methodology.

0 Qualitative Assessment of Project.

0 Project Startup Issues.

0 PM as sponsor and client.

0 Decisions and their consequences.

0 Role of Negotiation.

0 Lessons learnt.

0 What has changed at UAE Malls.


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Project Objectives and Goals0 What?

0 Analyze the initiation phase of UAE Malls project and problemsinherent.

0 The problems of project Manager being also Sponsor and Client.

0 Why?0 To apply aspects of project management learnt in class to real

world projects.

0 Present findings for evaluation.

0 How?0 Recreate a non-existence project plan.

0 Identify the flaws in the project initiation.

0 Identify the decisions and their consequences.

0 Identify the role of negotiation.


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UAE Malls Overview

0 Under All E-Malls , UAE-Malls, was founded in 2010 with avision to integrate all the shopping malls and retailers in UAEand create an e-Hotspot that would provide the shoppers anextraordinary and unrivalled shopping experience.

0 UAE-Malls is situated in International City, Dubai.

Project

0 To Develop an Online platform that aggregates all the shops inUAE malls for online shoppers from the Gulf countries and theglobe.

0 Budget 178900AED.

0 Start Date- 1stNov. 2010.

0 Target Launch Date: 1/4/2011.

0 Status: In progress.

0 Spent to Date: 282700AED.


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UAE Malls

Shipping

Marketing

Sales SupportOrder

Management

StoreManagement

UAE Malls Ecosystem


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Our MethodologyPhase 1 - Planning

Phase 31.1 Identify appropriateproject for analysis.

1.2 Seek permission from

the owner of program.

1.3 Plan analysis approach.

1.4 Identify stakeholders.

2.1 Conduct stakeholder

interviews.

2.2 Organize findings. 3.1 Analyze findings.

3.2 Share findings and

present results.

Phase 3 - Analysis

Phase 2

Data Collection


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Project Startup

Project basis at

the time

Uncertainty

Stakeholders

Project Goals

Organization

Systems for Planand Control


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Uncertainty: Flawed

Assumptions by UAE Malls0 It is possible to plan a large project good enough that

success is primarily determined by degree of

conformance to plan.0 It is possible to protect against late changes to a large

system project.

0 It make sense to lock in big project decisions early.

0All I need is capital.

0 Online projects are cheap and Simple (Yes, if you are

building your personal website).


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Amazon, Ebay: 2 success

stories0 Jeff Bezos, CEO/Founder amazon.com

0 Computer Science Degree.

0 Started small.

0 Pierre Morad Omidyar,

0 Software Developer0 Started in garage


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Stakeholders

0 The VP/CEO:

0Businessman/Investor.

0Starting big (to capture the Gulf Market).

0Team member.0Project Manager.

0First Marketer.

0 The Web Development Company.


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Issues with the Project Goals0 Retailers & malls not regarded as stakeholders.

0 Not well defined until middle of web design.

0 Arabic version of Online Mall is just commissioned (at

last phase of web design) in an area where the larger

proportion are Arabic speakers.


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Organization-

No Internal Team

VP/ProjectSponsor/PM

The Web

DevelopmentCompany

Estate ServicesInterior

Designer


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Systems for Plan and Control

0 Intuition.

0 Project Documentation is poor.

0 Financial Considerations not sound.


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PM is Sponsor and Client0 Project is severely undervalued:

0 PM time and effort is free.

0 Expenditure by PM for his activities are not accountedfor.

0 PM under pressure to go for the cheapest not

necessarily the optimal.

0

Iterations between vendor selection and Web design.0 PM driven more by passion and it sometimes conflict

with logic.


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Decisions & Consequences

I found one of my friends who is an IT person to develop my website wasting morethan three weeks following which I could really do nothing but waste 2500 AED.-VP

UAE Malls

0 Awarded website design to the cheapest vendor:

0 After 15 days of unsatisfactory progress and payment of

2500AED, contract terminated.

0 Back to vendor selection and 200,000 AED to a

recognized IT firm.

0Website Approaching completion.

0Sold 10% stake for 100,000AED.0 Online shoppers are not considered as stakeholders.


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Role of Negotiation

0 As a stop gap between building competencies and

startup.

0 The web development company will run the websitebased on service level agreement (SLA).

0 To quicken the building of Competencies.

0 The online mall is negotiated to built using open source

technology and on open source license.


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Lessons Learnt

Anticipate start-upissues:

Choosing a name.

Setting up a location.

Handling all thepaperwork.

Getting supplies.

Staffing.

Require a lot of time aeffort.

Cost a lot.

Quick decisions.

Adequateconsideration of

financial issues: Launch the business.

The operation cash.

Pay yourself.

Listen to good advice:

Self confidence is

important but becareful!!!

Get professionalconsultation.

Listen to potentialcustomers, employees andbusiness people.

Observe competitors.


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What has Changed at

UAE Malls0 Recruitment of an e-commerce expert.

0 Business to be launched to attract investors, while Arabic

version is in production.

0 PM to account for self and expenditures.

0 E-commerce expert now to be PM and VP to remain

sponsor.

0 In process of setting up a compact project organization.

0 Marketing to involve potential client in the evolution of

the online mall.


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Thank You!

Questions


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Back Up Slides0 WBS.

0 Gantt Chart.

0 CPM.


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UAE Malls Launch

Organization &Planning

Business StrategyTeam Formation

Business Plan

Marketing Plan

Negotiate withShippers

Online Multi-StoreDesign, Development

& Deployment

RequirementSpecification

Vendor Selection &Award

Vendor Execute Tasks

Vendor Deliver &Trains Staff

Office LocationAcquisition and Setup

Office Acquisition

Renovation VendorSelection & Award

Interior Design

Recruitment

EmployMarketers/Sales Rep

WBS


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Strategic Plan

start: 11/1/10

Finish: 11/5/10

Launch

start: 7/22/11

Finish: 7/22/11

Client Data base

start: 6/24/11

Finish: 7/21/11

Office Utilities In

start: 12/13/10

Finish: 12/17/10

Hiring and training

start: 5/13/11

Finish: 6/23/11

Testing

start: 4/22/11

Finish: 5/12/11

Web setup

start: 4/15/11

Finish: 4/21/11

Office Renting

start: 11/8/10

Finish: 11/12/10

Interior Design

start: 11/15/10

Finish: 12/10/10

Merchant Account

start: 4/1/11

Finish: 4/14/11

Negotiations

with shippers

start: 11/24/10

Finish: 12/21/10

Server rent

start: 2/18/11

Finish: 3/3/11

Vendor Selection

start: 11/24/10

Finish: 11/25/10

Web design

start: 11/26/10

Finish: 3/31/11

Domain Name

start: 11/22/10

Finish: 11/23/10

Company Registration

start: 11/8/10

Finish: 11/19/10

Policies & Rules

start: 4/22/11

Finish: 5/5/11

Documents

ESM 505 Project Hanan Rahman Yousif