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ESMERALDA LUXURY VILLAS
COLLECTION & SERVICES
The Company places itself among the Luxury Travel Service Companies providing: Luxury Property Rentals
Exclusive Property Sales Concierge Services
Thanks to the deep knowledge of the area by our team members we are able to offer a comprehensive luxury experience in the chosen destination, enriching the stay with the services of renowned Chefs, Butlers, Drivers, Private Jet Transfers, Yacht Charters, Catering and Event Planning.
THE COMPANY
Our Summer Collection focuses between Porto Cervo and Porto Rotondo in Costa Smeralda.
Our Winter Collection focuses in the resorts of Courchevel 1850, Mégève, Chamonix, Verbier, Zermatt, Sankt Moritz and Meribel, Val d’Isère and Italian Dolomites.
KEY POINTS
Quality of the stay.
Discretion, privacy and security.
Effective and customized service, tailored on
specific customer’s needs.
Support in Russian, English, Spanish and
French languages.
Strong competitive advantage due to many
Exclusivity Agreements.
Great visibility thanks to substancial marketing
budgets invested on the browsers Yandex (for
Russia & CIS) and Google.
Esmeralda Luxury Villas appears to be almost always in the first position in the search results of Yandex and Google
*both in Winter Season and Summer Season
79%
5%
4%
3%3%
2%2%2% RUSSIA
U.S.A.
UK
MUNICH
LATVIA
SLOVAKIA
ITALY
OTHER
THE CUSTOMER BASE
It mainly consists of UHNWI (Ultra High Net Worth Individuals) and high social class members.It is composed of multiple nationalities, with predominance of Russian demand.It doesn’t pay much atention to price and has got a strong preference in terms of services, dicretion and loyalty to the brand.
In fact, thanks to the relationship built over the years with its customers Esmeralda can count on significant rentals for both summer and winter season. Every year the total number of weeks we rented and managed exceeds 150 units.But there are many new customers too: during season 2015 revenues from new customers were 51% of the total; revenue from old customers were 49% of the total.
Sale volume Analysis of Summer Season 2015 by customer nationality
MARKETING ACTIVITIES
Substantial investments on the browsers Yandex and Google.Monthly newsletters adressed to Customers, VIP, Partners, Companies and Family Offices.Monthly advertisements on Maindoor, the Russian magazine specialized in Real Estate Business, alongside the promotion of selected properties on its web-site. Promotion of the videos of the properties through the Esmeralda You Tube channel. Social Network Activities (Facebook, Twitter, Google Plus, Instagram, Linked-in). Over time creation of a professional network especially in the cities of Moscow, London and Paris.
SUMMER COLLECTION
OVERVIEW
WINTER COLLECTION
OVERVIEW
OUR CONCIERGE SERVICES
Chefs and Butlers VIP Jet and Helicopter Transfers Car Rental with Drivers Yacht ChartersEvent planning with Catering serviceRestaurant and Night Club Table BookingsMassages and Beauty Treatments Luxury bath products personalization (on request)
REAL ESTATE MANAGEMENT
Web-site creationProperty maintenance Booking management Staff e concierge managementContact with the client during the sale negotiation process
Promotion through our web-siteContact with the commercial partnersSupport in the selection of the propertiesRelationship with the property’s owner Organization of the client’s visitDrafting of the contract
REAL ESTATE SALES DEPARTMENT
CONTACTS
SUMMER COLLECTIONE-mail [email protected] Telephone +39 338 3902377+971 55 261 5368Websitewww.esmeraldaluxuryvillas.com
Esmeralda Luxury Villas c/o Esmeralda Consulting FZEAl Jazeera – Al HamraRas Al Khaima, United Arab Emirates
WINTER COLLECTIONE-mail [email protected] Telephone +39 333 1225862 Websitewww.esmeraldaluxurychalets.com
