17
ESPNLA Local Cross-Platform Opportunities

ESPNLA Local Cross-Platform Opportunitiesa.espncdn.com/espnradiostations/la/sales/Intro_to_ESPNLA.pdfAvailable On-Air, In-Stream, and via Podcast On-Demand Always On Over 9000+ Hours

  • Upload
    others

  • View
    1

  • Download
    0

Embed Size (px)

Citation preview

Page 1: ESPNLA Local Cross-Platform Opportunitiesa.espncdn.com/espnradiostations/la/sales/Intro_to_ESPNLA.pdfAvailable On-Air, In-Stream, and via Podcast On-Demand Always On Over 9000+ Hours

ESPNLA Local

Cross-Platform Opportunities

Page 2: ESPNLA Local Cross-Platform Opportunitiesa.espncdn.com/espnradiostations/la/sales/Intro_to_ESPNLA.pdfAvailable On-Air, In-Stream, and via Podcast On-Demand Always On Over 9000+ Hours

Best Sports Content On-Air and Online!

2

ESPNLA Creates Quality Content for Los Angeles and Beyond

ESPNLA 710AM is the Play-By-Play Home for the Lakers, Rams, USC, Angels; NBA, MLB, NFL, College

ESPNLA offers the best local Los Angeles Sports Talk Radio.

ESPN Content on the Top Sports Website and App.

ESPN TV Production Home for

SportsCenter, SportNation, SportsNacion, The Jump, NBA Countdown and more.

Page 3: ESPNLA Local Cross-Platform Opportunitiesa.espncdn.com/espnradiostations/la/sales/Intro_to_ESPNLA.pdfAvailable On-Air, In-Stream, and via Podcast On-Demand Always On Over 9000+ Hours

Los Angeles: The Most Traffic Anywhere

COVERAGE REACH

SOUTHERN CALIFORNIA AIRWAVES14,415,000 PEOPLE

AVERAGE DAILY COMMUTE TIME53 MINUTES

16.7 MILLION VEHICLE TRIPS OCCUR BETWEEN 2PM - 7PM

Sources: SCAG Travel Demand Model Output from 2016 Regional Transportation Plan/Sustainable Communities Strategy and U.S. Census, 2016 American Community Survey, 1-year estimates (Metro and Micro Statistical Area). Comparisons are expressed as rough equivalents of the population in various U.S. Metro and Micro Statistical Areas.

UNLIMITED GEOGRAPHICAL REACH (ESPN APP)

Page 4: ESPNLA Local Cross-Platform Opportunitiesa.espncdn.com/espnradiostations/la/sales/Intro_to_ESPNLA.pdfAvailable On-Air, In-Stream, and via Podcast On-Demand Always On Over 9000+ Hours

ESPNLA’s Audience Reflects LA

#2 Spoken Word M 25-54

Top Rated AM/Spoken Word Station For

African Americans M-F 6a-7p*.

Rated #2 AM/Spoken Word, English

Language For Latinos M-F 6a-7p*. (#1

Sports English Language)

*Nielsen March August, September, October 2017

#1 Sports Station in LA by 2x!

Page 5: ESPNLA Local Cross-Platform Opportunitiesa.espncdn.com/espnradiostations/la/sales/Intro_to_ESPNLA.pdfAvailable On-Air, In-Stream, and via Podcast On-Demand Always On Over 9000+ Hours

5*Nielsen March, April, May, June, July, August, September 2017

*ESPN Streaming Data on Triton Digital Platform – in market, in demo*Streaming subject to limitations on Lakers, Rams, and Angels Play-By-PlayOver 20 Million Smart Home Devices purchased through September 2017.

“Alexa: Listen to ESPNLA”

On The Go Listen to highest

quality broadcast

feed on your

smart phone

device anywhere

phone or

Home

Listen to ESPNLA On-Air and In-AppThe ESPN App Makes ESPNLA Available Anytime. Anywhere.

In The Car

Page 6: ESPNLA Local Cross-Platform Opportunitiesa.espncdn.com/espnradiostations/la/sales/Intro_to_ESPNLA.pdfAvailable On-Air, In-Stream, and via Podcast On-Demand Always On Over 9000+ Hours

Best Play-By-Play On ESPNLA

6

Partners

Partners

Play-By-Play Broadcasts air in drive-time when most vehicles are on the road!

*March Madness in Partnership with

Westwood One

Page 7: ESPNLA Local Cross-Platform Opportunitiesa.espncdn.com/espnradiostations/la/sales/Intro_to_ESPNLA.pdfAvailable On-Air, In-Stream, and via Podcast On-Demand Always On Over 9000+ Hours

Local Play-By-Play Programming

7

Pre-Game Shows with Customized Features

Play-By-Play Broadcast

Halftime Shows

Post-Game Shows with Customized Features

Current and Former Player and Coach Appearances

Cheerleader Appearances

Co-Branded Promotions

And Promotional Appearance Opportunities

Page 8: ESPNLA Local Cross-Platform Opportunitiesa.espncdn.com/espnradiostations/la/sales/Intro_to_ESPNLA.pdfAvailable On-Air, In-Stream, and via Podcast On-Demand Always On Over 9000+ Hours

Mornings w/ Keyshawn, Jorge & LZ| 6 – 10aKeyshawn Johnson, Jorge Sedano and LZ Granderson

host L.A.’s only local sports morning show. Key, Jorge, & LZ are

also seen on SportsNation, SportsNacion, SportsCenter.

ESPNLA’s Live, Local Weekday Lineup

Stephen A. Smith Show| 10am – 12pmStephen A. Smith is one of ESPN’s pre-eminent voices heard

on ESPNLA and on ESPNs First Take. Stephen A.’s no-nonsense

style holds the biggest names in sports accountable daily.

Mason & Ireland| Weekdays 12 – 3pmSteve Mason & John Ireland bring strong opinions and

interviews with the biggest names in sports. This is the

highest-rated and longest-running sports show in L.A. John

also calls Lakers audio play-by-play on ESPNLA.

Afternoons w/ Marcellus & Travis| 3-7pMarcellus Wiley & Travis Rodgers launched on February 2018.

Get locker-room level insight from entertaining and insightful

former athletes turned analysts. You can also catch

Marcellus on ESPN’s SportsNation and Travis as the host of

the Los Angeles Rams Pre & Post game show.

Page 9: ESPNLA Local Cross-Platform Opportunitiesa.espncdn.com/espnradiostations/la/sales/Intro_to_ESPNLA.pdfAvailable On-Air, In-Stream, and via Podcast On-Demand Always On Over 9000+ Hours

Lakers Talk, Hosted by Allen Sliwa. Only Lakers focused show in Los Angeles

with interviews with players, analysts, and listener call-in.

Trojans Live, Weekly Trojans re-caps and previews throughout the football

season.

Soccer Weekly, Hosted by Dave Denholm. The only local soccer show in Los

Angeles. All major pro soccer leagues. Featuring interviews with key players,

coaches and influencers.

ESPNLA Weeknight & Weekend Lineup

Rams All-Access, Hosted by JB Long and Super Bowl Champion D’Marco

Farr. The show features prior week re-caps, previews of upcoming games, and

discussion of key LA Rams Topics. .Angeles

Coach Sean McVay Show, Host: JB Long, D’Marco Farr, with Coach Sean

McVay. On Monday nights during Rams Season, the trio recap a prior game and

preview the next game.

Weekend Warrior, Hosted by Dr. Robert Klapper (Chief of Orthopedic

Surgery at Cedars-Sinai Medical Group. Dr. Klapper reviews key injuries in sports,

audience call-ins and a virtual potpourri of topics.

Page 10: ESPNLA Local Cross-Platform Opportunitiesa.espncdn.com/espnradiostations/la/sales/Intro_to_ESPNLA.pdfAvailable On-Air, In-Stream, and via Podcast On-Demand Always On Over 9000+ Hours

“Alexa: Listen to ESPNLA”

On The Go

Home

Stream Adds Up-To 15% to Audience AQHThe ESPN App Makes ESPNLA Available Anytime. Anywhere.

In The Car

ESPNLA Total Audience Graph

710AM Radio

EPNLAStream

Total

ESPNLA Gross AQH (W/ Raw Stream M-F

6a-7p)10,200 1475 11,675

Adjusted AQH(In DMA Stream 6a-7p) 10,200 1032 11,232

Page 11: ESPNLA Local Cross-Platform Opportunitiesa.espncdn.com/espnradiostations/la/sales/Intro_to_ESPNLA.pdfAvailable On-Air, In-Stream, and via Podcast On-Demand Always On Over 9000+ Hours

Audio Advertising Opportunities

ESPN Talent Endorsements

In-Show Content Features

Live Read/Recorded Live Reads

Promotions/Contests

Appearances

:10, :15, :30, :60 Second Ads

Play-By-Play In-Game, Pre and Post

Game.

Special Programming

Brands With Trusted Endorsers Drive Sales

Page 12: ESPNLA Local Cross-Platform Opportunitiesa.espncdn.com/espnradiostations/la/sales/Intro_to_ESPNLA.pdfAvailable On-Air, In-Stream, and via Podcast On-Demand Always On Over 9000+ Hours

*Executions subject to product/editorial approval and development lead time. **Exact pricing determined by Asset Management.

Embedded Logos I Text to Win Contests I Event promotionI Photo Albums I Facebook Live Product Placement ISweepstakes Sponsored Retweets I Custom Hashtags I Redirects to Client Pages and Hashtags

Estimated 100,000,000 Impressions in 2018

ESPNLA Social MediaThe Most Social Following of Major Sports Radio Stations

Page 13: ESPNLA Local Cross-Platform Opportunitiesa.espncdn.com/espnradiostations/la/sales/Intro_to_ESPNLA.pdfAvailable On-Air, In-Stream, and via Podcast On-Demand Always On Over 9000+ Hours

ESPN Digital Overview

Platforms: Over 100 Million Unique Visitors Mo.

Targeting: Geo, 1P/FRM, 3P, Content, Device Content: All Major Sports, Leagues and Teams

Digital Products: Display, Video, Audio

Digital and Audio Ads Combined are 30% more effective together!

Page 14: ESPNLA Local Cross-Platform Opportunitiesa.espncdn.com/espnradiostations/la/sales/Intro_to_ESPNLA.pdfAvailable On-Air, In-Stream, and via Podcast On-Demand Always On Over 9000+ Hours

Overview:Extend the reach of your ESPNLA campaign with an ad placement on the LA Live

LED sign located right across the street from the entrance to Staples Center!

The prime location at the corner of Figueroa and Chick Hearn Court offers high

visibility to thousands of commuters, as well as people who visit every week to

attend Lakers/Clippers/Sparks/Kings games, concerts and conventions at LA Live!

Video Specs: • LED sign dimensions are 26’ 3-0” High and 47’ 3-0” Wide

• Video: 1280x720, QuickTime H.264, 59.94 frames per second.

Graphics and text must be above line 640 (80 pixels from bottom)

to be visible.

• Capability: Full motion/No audio

• 60,000 impressions per day average – 1,680,000

• 63 minutes per day / 7.3 hours per week

• Creative flips: :15, :30, :60

Sponsorship Opportunity:• 4 week flight

• 3 minutes per hour, 5a-2a

• 7 days per week

Static Specs: • Image Format: JPG

• Size: 1280x720

*Our LED board does run with our bottom ticker, so please make sure that all material is

above the ticker line

Total = $15,000 Monthly

ESPNLA LED Sign at LA Live

Page 15: ESPNLA Local Cross-Platform Opportunitiesa.espncdn.com/espnradiostations/la/sales/Intro_to_ESPNLA.pdfAvailable On-Air, In-Stream, and via Podcast On-Demand Always On Over 9000+ Hours

ESPNLA Signature Events

June 4, 2018Join ESPN Talent, Athletes, Celebrities,

Clients, and Fans at ESPNLA’s Annual

Golf Classic raising money for the

Jimmy V Foundation for Cancer

Research at Pacific Palms Resort

February 2018 Concept: Special Evening featuring

ESPN Host with current NBA Stars.

Potentially hosted by Stephen A.

Smith. (Event Pending)

August 2018 Concept: ESPNLA Talent League Draft and/or

panel conversation at a bar or restaurant

venue. (Event Pending)

Sponsorships Currently Available for Each Event

March 2018The 2nd Annual ESPNLA Tournament

Challenge Group Contest rolls out.

Fans have a chance to compete

against ESPN personalities and each

other for prizes. Over 5K fans played

last in 2017 in just the first year.

Page 16: ESPNLA Local Cross-Platform Opportunitiesa.espncdn.com/espnradiostations/la/sales/Intro_to_ESPNLA.pdfAvailable On-Air, In-Stream, and via Podcast On-Demand Always On Over 9000+ Hours

ESPNLA Annual Podcast Partner

520K/$25K 1.6M/$52K 1.6M/$52K

*Fixed Pricing Based On $32 CPM for Pre, Mid, and Post-Roll Ads Combined.

*Talent/Endorsement Fees/Extensions May Apply

*Estimated Downloads and Pricing Yearly

Page 17: ESPNLA Local Cross-Platform Opportunitiesa.espncdn.com/espnradiostations/la/sales/Intro_to_ESPNLA.pdfAvailable On-Air, In-Stream, and via Podcast On-Demand Always On Over 9000+ Hours

The ESPN Audio Network

ESPN Network Play-By-PlayYour source for the NFL, NBA, MLB, College, and beyond. Including Championships, Playoffs, All-Star Games, Drafts and more.

National Daily ProgrammingAvailable On-Air, In-Stream, and via Podcast On-Demand

Always OnOver 9000+ Hours of talk and live sport content annually.

ESPN Audio is The Largest Sports Radio Network in the United States

Top ShowsGolic and Wingo, Jalen and Jacoby, Stephen A. Smith Show, Fantasy Focus, and more!

Broad Reach Across the United StatesOver 400 Network Affiliates Across The United States. 3 Owned and Operated stations. (LA, NYC, Chicago)

Local Play-By-Play OfferingsLakers, Knicks, Rams, Jets, USC, Notre Dame, Rangers (NY), and more across our 3 Owned and 400 Affiliate Stations.