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ZonG Enterprise SolutionsRedefining Communication
By Rana Taimur NasirESS Project Executive Enterprise Solutions and StrategyZonG
Mobile Technology Awareness
1G: Analog cellular telephony
2G: Digital cellular telephony
3G: High-speed digital cellular telephony (including video telephony)
4G: IP-based “anytime, anywhere” voice, data, and multimedia
telephony at faster data rates than 3G
GSMVoice, 3.1 kHz
Short Message Service (SMS) 1985 GSM standard that allows messages of at most 160 chars. (incl. spaces) to be
sent between handsets and other stations
General Packet Radio Service (GPRS)GSM upgrade that provides IP-based
packet data transmission up to 114 kbpsUsers can “simultaneously” make calls and
send dataGPRS provides “always on” Internet access
and the Multimedia Messaging Service (MMS) whereby users can send rich text,
audio, video messages to each other Performance degrades as number of users
increaseGPRS is an example of 2.5G telephony –
2G service similar to 3G
• Global System for Mobile Communications
GSM Frequencies
Originally designed on 900MHz range, now also available on 800MHz, 1800MHz and 1900 MHz ranges.Separate Uplink and Downlink frequencies
ZONG GSM Frequency Band for 1800/900 MHz
882.5 MHz1739.7 MHz
890 MHz1745.7 MHz
UPLINK (UL)
927.5 MHz1834.7 MHz
935 MHz GSM9001840.7 MHz GSM1800DOWNLINK (DL)
5
Analog
0 Generation
RCC
Equipment size.
Digital
2.5 Generation
GPRSCDMA IS-95B
Growing demand for value added data service.
Increased Data speeds.
Digital
3rd Generation
UMTSCDMA 2000
New mobile generation is introduced on average every 10 years.
Not Worldwide.
Slow Data speeds.
Compatibility issues.
Digital
2nd Generation
GSMCDMA IS-95A
D-AMPSPDC
Analog
1st Generation
TACSAMPSNMT
R2000
Unsecure.
Limited areas.
GSM Evolution to 3G
GPRS
General Packet Radio ServicesData rates up to ~ 115 kbpsMax: 8 timeslots used as any one timePacket switched; resources not tied up all the timeContention based. Efficient, but variable delaysGSM / GPRS core network re-used by WCDMA (3G)
EDGE
Enhanced Data Rates for Global EvolutionUses 8PSK modulation3x improvement in data rate on short distancesCan fall back to GMSK for greater distancesCombine with GPRS (EGPRS) ~ 384 kbpsCan also be combined with HSCSD
High Speed Downlink Packet Access
Enhanced multimedia (voice, data, video, and remote control)
· Usability on all popular modes (cellular telephone, e-mail, paging, fax, videoconferencing, and Web browsing) · Broad bandwidth and high speed (upwards of 2 Mbps)
3G ( HSDPA )
Mobile Technology Revolutions
LTE stands for Long Term EvolutionNext Generation mobile broadband technologyPromises data transfer rates up to 100 Mbps
Mobile Technology Theoretical maximum download throughput
User Experience of download throughput
GPRS 171 kbps 10~20 kbps
EDGE 384 kbps 100~200 kbps
HSDPA 2 Mbps 0.5~1.5 Mbps
HSPA 10 Mbps 1~3 Mbps
HSPA+ 42 Mbps 5~10 Mbps
LTE 173 Mbps 20~40 Mbps
Data Throughput Comparison
• GPRS: General Packet Radio Service
• EDGE: Enhanced Data for Global Evolution
• HSDPA: High Speed Downlink Packet Access
• HSPA: High Speed Packet Access
• HSPA+: High Speed Packet Access Plus
• LTE: Long Term Evolution
ZonG Enterprise Solutions
Campaign ManagementCampaign
Management
ConnectivityValue Added EnterpriseServices
REACH – SMSREACH or Corporate Bulk Business SMS is a web based platform to
broadcast SMS to multiple recipients at the same time
Multilingual message support (English, Urdu and Chinese)
API Support
Dynamic SMS
Enhanced GUI and Graphical Reports
Campaign Management Portfolio
Auto Dialer MSC BSC
1- List of recipients2- IVR Menu3- Reporting
Bulk Voice Message Broadcast
Bulk Voice Message
Features
Targeted voice marketing Secure & private Message Retry Real time message delivery status
Benefits
Personalized voice message communication
Fast & secure Scalability Cost Effective
Campaign Management Portfolio
Video PushMobile advertising is the process of communicating about products or
services to mobile device and smartphone consumers. The mobile advertising spectrum ranges from short message service (SMS) text to
interactive advertisements
A service of MAD that will allow the corporate partners of Zong to promote their products and services via 1. Videos2. Images3. Audio disseminated to Zong Customer base segments as well as Other operator Subscribers, which are most relevant to the kind of product or service being promoted.
The service is an apt example of Win-Win Situation because all participants get something:ZONG
Revenue per click of
the add pushed on
to Zong customer segment
CUSTOMERFree browsing
for previewing
the advertisemen
t
CORPORATEA platform for
target marketing campaign with high reach and
high response
User Selling Preposition
Drive Response and Brand Relationships
High User reachability
Advertisement can be viewed at any time , any place
One brand can promote multiple products to different target audiences with different packages
Event and time based promotion plans can also be executed
Different promotions may be executed for pre-paid and post-paid customers.
Campaign Management Portfolio
Video Push
Campaign Management Portfolio
Segments Needs
FMCGA very competitive Market, where reachability is key with complete information. Simple text SMS might not be enough to communicate to the client
Textiletextile become a hot commodity when the season changes or during festival season. Elaborated information would indulge more customers
Govt Sector/Politica
l Parties
Govt/Political parties promotional campaigns (as conducted during election)Govt awareness campaigns
Banking Sector
Currently bank launches new promotion after every two to three months
Education sector
Colleges/universities can broadcast forms and applications for each semester
EntrepreneursEntrepreneurs can present their product visually to customers using Z-corporate
Connectivity Portfolio
ZonG Enterprise Solutions
Connectivity Portfolio
Mobile Broadband - Devices
MBB Device
s
Increased usage of internet through
Broadband connectivity
Plug & Play
Compatible with any computer that has a wireless or wired LAN
Card
Share your Internet connection with others
Auto failover feature ensures maximum connectivity and minimum interruption by quickly and smoothly connecting to a 3G network in the event that your fixed line fails.
BizBox is 3G network enabled allowing you to watch movies, download music or access e-mail no matter where you are.
Dedicated APN for security
Dedicated IP Pool
Choice of Dynamic/Static IP assignment
Aggregation on VPN / Point to Point physical link
Variety of 3G enabled Devices to choose from
Complete managed services for end to end solution
Solution design and implementation as per clients requirement
Visibility/status of connected devices at run time
Data Usage reports for M2M devices
Machine 2 MachineM2M or Machine-to-Machine refers to automatic data transfer
between two or more machines through GPRS/EDGE/3G/4G Network
ATM Connectivity over EDGE/3G
POS Connectivity over GPRS/EDGE
Smart Metering over GPRS/EDGE
Sales Force Automation over EDGE/3G
Connectivity Portfolio
Voice Hub
Connectivity Portfolio
Voice Hub refers to fixed connectivity over wireless connection
GSM Modules
PIN # ABCDPIN # BCDE
ZonG MSCGSM Modules
PABX
BTS
PIN # CDEFPIN # DEFG
PIN # EFGHPIN # FGHI.
PIN # GHIJPIN # HIJK
BTS
User will dial his PIN # which will be sent to PABX for verification.
PABX will verify the PIN # & assign a line for calling.
SIMs will be used in GSM Modules
for calling.
OMOs
Voice Hub Solution
- Software will be installed to maintain all the call logs.- PABX will maintain logs of all the calls against each PIN Number.- Rates will be defined in software for billing & collection.- Bill will be generated on monthly basis.- PABX cannot limit any PIN Number w.r.t either minutes or pricing.
Billing ServerDeployed at Customer location
PRI Line
Features Voice Mail Greeting Message Paralleled Telephone Hospitality Feature CLI Description Password Protected Calling Separate billing of individuals Call Routing Intercom Calling Seize a Line Call Conference
Benefits Direct Inward & Outward Dialing Digital Voice Mail Integration Secure Digital Card Caller ID/Call Logging Programming and Maintenance Conferencing Universal Call Distribution (UCD) Direct Inward System Access (DISA) Account Codes System Speed Dialing
360° Office
Connectivity Portfolio
Evolving into 360° Office
Connectivity Portfolio
360° OfficeIt is a Business Intelligence (BI) tool to improve your Sales
Performance and Customer Satisfaction Level
Scalable Solution
No hardware installation
Web Interface for PBX configuration and CDRs Reporting
VPBX users will be making outgoing calls with 77 prefix. e.g. 7703454226006
Incoming calls on 360 0 Office will be answered on mobile phones
Connectivity Portfolio
After-hours Separate Auto-
attendantsCall Recordings Auto Attendant
Email Alerts to administrator about missed and long calls
Voicemail
Detailed CDRs of Extension
Calling
Fixed Voice Connectivity
Connectivity Portfolio
Dedicated Data Connectivity
Connectivity Portfolio
DPLC offers point-to-point national connectivity for data and voice networks with secured, dedicated link with minimum latency and full redundancy option
Used for continuous, high volume data transfer for applications i.e. centralized Enterprise Resource Planning (ERP), database and e-mail as well as to link PABXs carrying intra-
company voice traffic
Dedicated high speed bandwidth connectivity of 2Mbps -10Gbps
Protocol independent
Secure and flexible network architecture
Scalable bandwidth connectivity
Service Level Availability at minimum of
99.999%
24x7x365 days proactive monitoring
and maintenance support from Network
Operation Centre (NOC)
Benefits of CMPAK’s DPLC solution
Fast, reliable and efficient connectivity
Value for money with money back guarantee
Easy fault resolution through dedicated Network Operation Centre
24 hours connectivity with fixed running cost
Premium bandwidth guaranteed
High reliability, low latency and continuous circuit monitoring
Easily upgradeable to higher speed
Single point of contact for pricing, contracting, ordering, billing and maintenance
Dedicated Data Connectivity
Connectivity Portfolio
Dedicated Data Connectivity
1. CMPAK maintains its own back haul fiber which is used for mobile communication
2. CMPAK owns its own active/passive transmission equipment having large capacities
3. CMPAK has a three protection layer for 99.999% availability
4. Below is the network topology where Lahore is connected to Karachi via multiple hops keeping redundancy in mind
CMPAK Transmission Ring Topology
Client Location A Client Location B
Connectivity Portfolio
Fixed Broadband
1. Minimum commitment required from Client would be two years
2. Please note competition is offering dedicated Broadband service without any firewall but for clean pipe (with firewall service), they charge extra however CMPAK will provide this service for free keeping customer satisfaction as priority
Connectivity Portfolio
Fixed Broadb
and
We will provide an Ethernet cable as handoff on which
customer can connect his own equipment (Layer 3
switch/router etc)
NAT will be implemented on our Firewall for internet access
Our solution has a built in firewall providing extra security to the
client
Customer equipment and microwave tower is near 50 meters so it is with in the safe zone and will not impact the
services
Through Fiber or Wireless bridge, the
tower at client premises will be connected to the
back end tower with CMPAK network
The back end tower will connect to our transmission node
which have also access to Internet
VAS Portfolio
ZonG Enterprise Solutions
Location Based Services
Why LBS For Business?
A low cost Tracking Solution for Assets/Fleet
Know where your employees are
Get daily tracking reports
Focused Mobile Advertising (Think profiling based on location)
No significant OPEX
Value Added Enterprise Services Portfolio
URL Based ChargingAny subscriber can visit a client web site for free
We will be charging the client against the number of hits on the URL or the data consumed against that URL
As URL will be free to end
subscribers so more
subscribers will log in to his website
As more users are logging in, the
communication of client would rapidly
increase
Client can host various
advertisement on his website and can gain
revenue
User Selling Preposition
Value Added Enterprise Services Portfolio
Charging Models
1. Volume-based charging (e.g., 2 Cent/KiloByte), 2. Duration-based charging (e.g., 3 Cent/minute), 3. Subscription-based charging (e.g., 5
Dollar/month + service), 4. Event-based charging (e.g., 7 Cent/URL or
email).
This product is developed for event based charging.
Master Number (Master Data Pool)
Child
Child
Data Pool
Value Added Enterprise Services Portfolio
Data Pool is data sharing from one to many
One entity pays for everyone
Data Pool has no limit for child nodes to be added for data usage
Data Pool can be used in variety of ways wirelessly
Data Pool can be used amongst wide variety of data devices; i.e.: dongles/ wingles / routers
Data Pool
Value Added Enterprise Services Portfolio
Share Data between employees &
employer
Share Data between Friends &
Family
Thank You
ZonG Enterprise Solutions