Essential information for decision makers in more than … MP2017.pdf · Essential information for decision makers ... PACKAGING • MARKETING • DISTRIBUTION WATERS • JUICES &

‘17THE GLOBAL BEVERAGE INDUSTRY JOURNAL

Essential information for decision makers in more than 100 countries

JANUA

RY 2017 – DECEM

BER 2017

DRINKS DESIGN & DEVELOPMENT • INGREDIENTS • PROCESSINGPACKAGING • MARKETING • DISTRIBUTION

WATERS • JUICES & NECTARS • RTD TEAS & COFFEES • DAIRY • ENERGYSPORTS • FUNCTIONALS • CARBONATES

– The Soft Drinks International Conference –

Published since 1888

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PO Box 4173 Wimborne BH21 1YX United Kingdom Tel: +44 (0)1202 842222 Fax: +44 (0)1202 848494 www.softdrinksinternational.com


Reach the people who can sign the order……and get more business locally and around the world

“If you have got a good business, advertise and keep it;if not, advertise and get one”

We said this in our first issue over a century ago andit’s still true. Advertising is a fast, powerful andunfiltered way to tell your story, highlight your bestpoints and deliver the business results you need.Today, communication plans are more sophisticatedand media choice more diverse, but the fundamen-tals still apply:

Soft Drinks International is still the firstchoice for the beverage industry.

DISTRIBUTIONSDI has a broad readership within the industry. Byadvertising in Soft Drinks International you canreach the CEO, Financial Controller, Board Directoror Plant Manager, who will sign off the purchase…and sign the cheque.

l GLOBAL DISTRIBUTION

5,000+ copies distributed monthly in over 100countries.

l MONTHLY MAILING TO SUSCRIBERS

Around 4,500 copies of Soft Drinks Internationalmailed to regular subscribers.

l WIDELY READ AND CIRCULATED

35,000 business readers. Because it is paid for, eachcopy is circulated to relevant personnel and read byan average of seven individuals.

l TARGETED EVENTS

1,000 copies per month (average) distributed atcarefully selected trade fairs and conferencesworldwide.

More than 100 years of reporting to the non-alcoholic beverage industry...Originally founded in 1873 as the Mineral Water &Allied Trade review, Soft Drinks International hasbeen reporting on, and reporting to, the globalnon-alcoholic beverage industry for more than 100years. However, we take our start from The British& Colonial Mineral Trade Journal of 1888, forwhich we hold a complete archive. From drinksdesign through ingredients, processing, packaging,marketing and distribution, SDI remains focusedon all aspects of the trade.

Introduction

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The trusted journal

Our subscribers are very busy decision-makers. Tobe effective and successful they need informationfrom many countries about every aspect of theirindustry. But they don’t have time to read dozensof publications. Instead they get all the informationthey need in one concise source – Soft DrinksInternational.

l COMPLETE COVERAGEThe only journal devoted to the creation,manufacture, distribution and marketing of allnon-alcoholic beverages.

l GLOBAL COVERAGEOur unique global network of journalistsprovides must-read comprehensive news plusin-depth analysis and features.

l EASY TO FIND SECTIONSGreat design and layout mean that all thisinformation is easy to find and read.

l TRACK RECORD First choice among decision-makers for over130 years. Still at the top by looking to thefuture.

l INDEPENDENT Soft Drinks International is completelyindependent, and therefore totally unbiased inits reporting and coverage.

l SOURCE FOR MEDIA AND GOVERNMENTS Soft Drinks International is the journal or recordfor the industry. A full archive is lodged with theBritish Library and its editorial team is oftenconsulted by respected media, and officials.

l SOURCE FOR INDUSTRY BODIES ANDMEMBERSIncluding all members of the British Soft DrinksAssociation, plus members of the AmericanBeverage Association, the Australian BeveragesCouncil, the China Beverage IndustryAssociation, the International Bottled WaterAssociation, the International Society ofBeverage Technologists, plus many more.

l THE RIGHT FREQUENCYMonthly – 12 issues a year, perfect for insightfulanalysis and essential news digest.

l ENHANCED ONLINEsoftdrinksinternational.com provides currentnews, a searchable trade directory, an archive ofpast issues, which combine with the magazineto make an irresistible and valuable resource.

HOW THE EDITORIAL BENEFITS YOU

Soft Drinks International has the best editorial.That means that the people you need to reach –your existing AND prospective customers – readSDI regularly. To generate real commercial benefits make sureyou send us your news plus article/interviewideas to work with your adverts in an integratedcampaign.

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Published since 1888100.00%

Beverage Producer / Brand Owner 46.00%Industry Supplier 39.00%Distributor / Retailer 9.00%

5.00%Other 1.00%

100.00%

Sales / Marketing / Business Development 35.00%CEO / President / MD / Owner / Chairman 17.00%

15.00%19.00%10.00%

Government / Legislative 1.00%Consultant 1.00%Financial / Analyst 1.00%Other 1.00%

RETENTION

JOB FUNCTIONBUSINESS TYPE

100.00%

Beverage Producer / Brand Owner 46.00%Industry Supplier 39.00%Distributor / Retailer 9.00%

5.00%Other 1.00%

100.00%

Sales / Marketing / Business Development 35.00%CEO / President / MD / Owner / Chairman 17.00%

15.00%19.00%10.00%

Government / Legislative 1.00%Consultant 1.00%Financial / Analyst 1.00%Other 1.00%100.00%

UK 35.00%European Union 29.00%Europe (non EU) 6.00%North America 15.00%Central & South America 2.00%Middle East 5.00%Africa 2.00%Asia & Australasia 6.00%

100.00%

12+ months 39.00%6-12 months 25.00%3- 6 months 19.00%up to 3 months 17.00%

100.00%

UK 35.00%European Union 29.00%Europe (non EU) 6.00%North America 15.00%Central & South America 2.00%Middle East 5.00%Africa 2.00%Asia & Australasia 6.00%

100.00%

12+ months 39.00%6-12 months 25.00%3- 6 months 19.00%up to 3 months 17.00%

GEOGRAPHIC DISTRIBUTION

Targeted

ALGERIAANTIGUA & BARBUDAARGENTINAAUSTRALIAAUSTRIABAHRAINBARBADOSBELGIUMBELIZEBERMUDABRAZILBULGARIACANADACAYMAN ISLANDSCHILECHINACOLUMBIACOSTA RICACÔTE D’IVOIRECROATIACYPRUSCZECH REPUBLICDENMARK

DOMINICAN REPUBLICECUADOREGYPTEL SALVADORESTONIAFIJIFINLANDFRANCEGERMANYGHANAGIBRALTARGREECEGREENLANDGUAMGUATEMALAHONG KONGHUNGARYICELANDINDIAINDONESIAIRANIRAQIRELAND

ISRAELITALYJAMAICAJAPANJERSEYJORDANKENYAKOREA - REPUBLIC OFKUWAITLATVIALEBANONLIBYALITHUANIALUXEMBOURGMACEDONIAMADAGASCARMALAYSIAMALTAMEXICOMOROCCONETHERLANDSNEW ZEALANDNICARAGUA

NIGERIANORWAYOMANPAKISTANPANAMAPAPUA NEW GUINEAPERUPHILIPPINESPOLANDPORTUGALPUERTO RICOQATARROMANIARUSSIAST KITTS & NEVISSAN MARINOSAUDI ARABIASENEGALSINGAPORESLOVAKIASLOVENIASOUTH AFRICASPAIN

SRI LANKASURINAMESWEDENSWITZERLANDSYRIATAIWANTANZANIATHAILANDTRINIDAD & TOBAGOTUNISIATURKEYUNITED ARAB EMIRATESUNITED KINGDOMUKRAINEURUGUAYUSAUZBEKISTANVENEZUELAVIETNAMYEMENZAMBIAZIMBABWE

Distributed each month in more than 100 countries

Distribution

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DECEMBER JANUARY FEBRUARY MARCH APRIL MAYFeatures Ingredients

FiltrationBulk Shipping

SuperfruitsHygiene & CIP

Labelling Coding &Marking

Clean labelOrganics

Liquid ProcessingPouches &

Hybrid PackagingLogistics

FlavoursCarbonation

Caps & ClosuresPrivate LabelEnd of LinePackaging

FunctionalIngredients

Plant DesignSleeving

PackagingDesign

Novel & EthnicIngredientsTreatment &Purification

PET PackagingEthical Trade

Beverage focusSmoothies Dairy & Dairy

Alternatives Functional Drinks Children’sDrinks Sports Drinks Health &

Wellness Drinks

Regional profileEast Europe Global Outlook Middle East North America India West Europe

Events

Editorial Calendar

JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBERFeatures Botanicals

Mixing & BlendingTesting &Analysing

Employment &Training

ColoursUltra Clean FillingGlass PackagingWarehousing &

Materials Handling

SweetenersProduct

DevelopmentInspectionInformationTechnology

IngredientsBottling &

FillingPlastic PackagingSustainability &

Environment

TexturantsProductionTechnology

Metal PackagingRetail

NaturalIngredients

FiltrationBulk Shipping

Beverage focusPackaged Water Energy Drinks Premium

Soft DrinksJuices & Nectars

RTD Teas &Coffees Smoothies

Regional profileAustralasia Japan Indonesia Asia Latin America East Europe

Event preview

EDITORIAL: We welcome insight from the industry and look forward to discussing editorial opportunities. All contributions are subject to editorial review and approval.Blatant ‘advertorial’ will be charged as if advertising. The editorial calendar is provided as a guide only and may be subject to change.The copy deadline for editorial contributions is the 20th day of the month prior to the month of publication, e.g. 20th January for the February issue.

JUNEEmulsions &Stabilisers

Aseptic FillingCarton Packaging

Vending &Dispense

Carbonates

Africa

JANUARYSuperfruits

Hygiene & CIPLabellingCoding &Marking

Dairy & DairyAlternatives

Global Outlook

CONTACT – Email: [email protected] Tel: +44 (0)1202 842222 Fax: +44 (0)1202 848494

GulfoodPackaging Innovations

DDTEIFE/Pro2Pac

ProFood TechInterpackVitafoods

drinktec PPMA ShowAnuga

GulfoodManufacturing

Food Matters LiveFi Europe

Event preview

Events

The editorial calendar is intended as guide, and as such may be subject to change. Suggestions for subjects not listed, or requests to include submissions for subjects atalternative times, are always welcome.

BevTech Europe

Innovation in Non-AlcoholicBeverages Congress

Soft Drinks StrategyConference

BevTech

BevTech Latin America

Sports & ActiveNutrition Summit

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1 2-3 4-6 7-12Double Page Spread £4,400 £3,745 £3,083 £2,863

Full Page £2,935 £2,495 £2,055 £1,910

Half Page £1,760 £1,497 £1,233 £1,145

Third Page £1,468 £1,247 £1,028 £954

Quarter Page £1,057 £898 £740 £687

Eighth Page £635 £539 £444 £412

InsertionsSize

DISPLAY - per insertion

1 2+Lineage £72 £62

Lineage + Logo £103 £88

Display £134 £113

Style

BUYERS’ GUIDE - per annum, per column cmEntries

BUBBLING UP - per insertion

Advertising - Print

All prices are quoted in £GBP and are subject to VAT where applicable. Prices can be agreed in €Euro or $USD at the time of booking.Advertorial can be considered and will be charged at display rates. Agency discount is 15%.BOOKING DEADLINE: 15th day of the month prior to month of publication, e.g. 15th January for the February issue.COPY DEADLINE FOR ARTWORK: 20th day of the month prior to month of publication, e.g. 20th January for the February issue.

with bleed426mm x 303mm

400mm x 270mmDouble Page

Spread


186mm x 270mmFull

Page with bleed216mm x 147mm

186mm x 132mm

1/2 PageHorizontal


90mm x 132mm

1/4Vertical

90mm x 63mm

1/8


90mm x 270mm

1/2 P

age V

ertica

l


57mm x 270mm

1/3 P

age V

ertic

al


186mm x 85mm

1/3 Page strip


186mm x 60mm

1/4 Strip


400mm x 132mm

1/2 Page Spread


2/3Page


1/2Page

Island

121.5mm x 186mm

121.5mm x 270mm

1 2+Semi Display (sixth page) £115 £98

Size Entries

MECHANICAL DATA – page size: A4 (210mm x 297mm) Bleed = 3mm

CONTACT - Email: [email protected] Tel: +44 (0)1202 842222 Fax: +44 (0)1202 848494

£275

£395Up to 25gUp to 10g

INSERTS - loose, per thousand Other options,including bound-inavailable.

A trade directory of products and services,published within each issue of Soft DrinksInternational.A 42mm width entry runs for a period of12 months and can be updated at anytime.Bonus – each entry in the print versionwill be complemented by a free listing inthe online version of the Buyers’ Guide.

Designed to promote the introduction ofnew products or services, this one-sixthpage includes a colour picture, adescription of at least 100 words, plusfull contact details.

Special positions +10% and subject to availability.

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120 x 300Home Page (portrait) £750

Buyers’ Guide (portrait) £750

Run of Site (portrait) £500

Footer (650 X 120 pixels, landscape - all pages)

120 x 200£600

£600

£425

£750

120 x 150£500

£500

£300

Size (pixels)Location

BANNER ADVERTISEMENT - per calendar month

Advertising - Online

ONLINE BUYERS’ GUIDE - 12 month listing1

Listing £1102+£95

Size Entries

120 x 150pixels

120 x 300pixels

120 x 200pixels

FOOTER (runs through all pages)650 x 120 pixels

The Soft Drinks International website complementsthe print version and provides a valuable resourcefor the global beverage industry. Its clean, unclut-tered design is easy to navigate, allowing advertise-ments to stand out, without detracting from thecontent ;

• News - industry news, updated regularly.• Feature - each month, an article is selected fromprint version for publication online.• Buyers’ Guide - an online directory, searchable bysector and country.• Archive - a pdf copy of the print version is placedon the website two months after publication.• Events Diary - a listing of major international,industry exhibitions and conferences.

Banner advertising is available on all pages, though a premium is charged for the home pageand the buyers’ guide page, where visitors tend tospend more time. A premium is also charged forthe ‘footer’, which runs throughout all pages.

Animated content is welcome, and a click-throughis provided to your website.

120 x 300pixels

120 x 200pixels

FOOTER (runs through all pages)650 x 120 pixels

Home Page

Buyers’ Guide

120 x 100pixels

120 x 150pixels

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Helping you reachyour marketAt Soft Drinks International, we’ve been helpingbusinesses reach the global non-alcoholic beverage industry for many decades. Like you,we’re here to serve the industry over the long term.

Many of the world’s leading players regularly entrustSoft Drinks International with their media cam-paigns, and the fact that they return year after yearis testament to the value they attach to the title.

For us, it’s a question of relationships – and we lookforward to working with you, and to help you getmost from your budget.

So, if you want to reach the industry, let’s discussyour needs and where appropriate, build a tailoredpackage designed to deliver the results you require.An affordable package, that might include a mixture of print advertising, supported by onlineadvertising – and perhaps, combined with editorialto reinforce your message.

Call: +44 (0)1202 842222 oremail:[email protected]

You’ll be in great company...

Documents

Essential information for decision makers in more than … MP2017.pdf · Essential information for decision makers ... PACKAGING • MARKETING • DISTRIBUTION WATERS • JUICES &