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LIVE OPTICSKey Messages

DMS / Strategic guidelinesJanuary 2009

Essilor International Copyright – Strictly ConfidentialStrategic Marketing / GBL Designs

Varilux® Brand Mission: NATURAL VISION

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Innovation-500 research scientists-Essilor’s 4,800 patents

Expertise- Essilor R&D centers and multi-disciplinary partnerships- Large research fields- Latest technologies

Leadership- 20 wearers / minute- the world’s No. 1 most prescribed PAL

Reliability- assisted recall rates of over 60%. - security, quality and peace of mind

Service-300 laboratories worldwide- unrivaled service, customized Supports

Varilux® Brand Values

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Varilux® Brand positioning

USP:

Varilux®, the world’s leading brand in ophthalmic market, enables all presbyopes to regain

NATURAL VISION whatever the distance.

RTB:

Live Optics, a unique R&D program, delivers the highest performance designs combining two complementary disciplines:

knowledge of living system & knowledge of optics

USP - Unique Selling PropositionRTB - Reason To Believe

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DESIGN drives performance Technology delivers it

Beyond Simplicity… PERFORMANCE!

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How to promote “ PERFORMANCE”?

Power of R&D Power of DESIGN Varilux® Live Optics

Varilux® Live Optics is the R&D scientific program which

combines two disciplines: Knowledge of Living System and

Knowledge of Optics

Previously called “Dioptric Loop”, this program integrates

the latest research fields and the latest technologies

All Varilux designs are defined through Live Optics

UNIQUE in the world

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Varilux® Live Optics: illustrative CHART

*Live Optics replaces “dioptric loop”

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Varilux® Live Optics: Four Stages

1 - Human Vision ResearchThe fundamental research on living systems collects

physiological, biometrical and behavioral data drawing

specifications that are compliant with visual and postural

needs of each person. It is done in a multi-sensory way

through digital techniques; 3D Virtual Reality and design

simulations.

3 - PrototypingTest lenses are custom-cut through digital surfacing and

the design reliability is controlled through advanced

techniques combining 3D measurements and wavefront

analyses. The whole prototyping process applies the

precision of 1/10th of micron.

2 - ComputingThe collected individual data is digitally converted

through mathematical algorithms into optical designs.

To calculate high-performance designs, patented

computation programs and successive optimizations use

the most advanced technologies such as W.A.V.E. 2.0

to eliminate higher-order aberrations.

4 - TestingThe test-wearers try out their custom-made lenses. To

ensure the reliability of results, the tests are conducted

exploring large databases. Specific questionnaires collect

subjective and objective wearer impressions to assess

the performance of tested designs and to validate their

final choice.

2 & 3 Optics1 & 4 Living system

1. to 4. All use Digital applications

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Varilux® Live Optics: Four Stages

ALL Varilux lenses are testedand validated by

the end-Consumer !

ALL Varilux DESIGNS are defined through R&D Live Optics Program the HIGHEST performance DESIGNS

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The whole Varilux expertise channel

The global quality channel; •in-R&D design definition, •in-laboratory used processes,•in-store ECP expertise.

At each stage, Varilux offers the most advanced technologies to provide the best solutions and services and deliver NATURAL VISION to the end-consumer.

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“Varilux DIGITAL world”

• Human Vision Research

• Design Calculation

• Lens Prototyping

• Live Testing

•Varilux

• Computing

• Surfacing

• Polishing

• Controlling

• remote edging

• Lens Selection

• Personalization

• Ordering/Fitting

• Dispensing

For Varilux, “Digital” is not only a “surfacing” matterVarilux is 100% digital Whole engineering pipeline use

digital applications (R&D, Lab, ECP)

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Natural

Vision

LiveOptics

Digital Lab

DigitalStore

See “digital” differently !

Digital Varilux is more than Digital surfacing (DS, ADS, DSx,… etc) Digital Varilux means 100% digital engineering channel

DIGITAL Varilux

(Movie screen shot)

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Please do not hesitate to contact Varilux team

for any questions

Thank you !