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New York City Business Plan Competition 2010-2011
VELOCITY INTERNATIONAL\
WELCOMEEst. 2005
Statement of Purpose• To educate current and potential investors on the company’s
recent and projected performance as well as the company’s goals and objectives and its ability to achieve them.
VELOCITY INTERNATIONALForest Hills, Queens
2010-2011Est. 2005
Mission Statement• We are committed to promoting an active, healthy lifestyle
through the sale of our extreme sports products. Also, to maintain ethics which correlate to our eco-friendly, health-conscious efforts by offering products in-tune with our environmental and human needs.
VELOCITY INTERNATIONALForest Hills, Queens
2010-2011Est. 2005
Active Healthy Lifestyle
Eco Friendly mindset
Maintaining ethics
Business Goals and Objectives• Increase Customer Satisfaction• Achieve Annual Sales Exceeding $211,000• Establish Firm as an Eco-Friendly and Health-Conscious Org.• Reduce Accounts Receivable by a Minimum of 50%• Expand Presence in International Market• Secure a Loan of $100,000
VELOCITY INTERNATIONALForest Hills, Queens
2010-2011Est. 2005
Company Description
• Established December 2005• Company Structure : C-Corporation• Forest Hills, NY• Sell Bikes, Skateboards, Snowboards, Inline
Skates, Electric Scooters, Surf boards and Accessories
• 19 Multicultural Diverse Employees
VELOCITY INTERNATIONALForest Hills, Queens
2010-2011Est. 2005
VELOCITY INTERNATIONALForest Hills, Queens
2010-2011Est. 2005
VP – Admin. &
HRArsen
Shimonov
VP – Sales and
MarketingKaren Ramirez
ArpitAssistant
VP
JasonAssistant
VP
Daniela
Kevin
CEOFahad
Anis
VP – Web Design
Rachel Jones
Ho KwongAssistant
VP
Andrew
Daniel
Clifford
VP – AccountingSheyenne Mammina
AngelAssistant
VP
Aashish
Mohit
Anzhelika
Peter
Jasmine
Management Functions
Marketing Plan
VELOCITY INTERNATIONALForest Hills, Queens
2010-2011Est. 2005
Industry and Competitive AnalysisReal World Virtual World
•Bikes: 18.5 Million Were Sold•Competition:
•Main competition is located in Queens•Snowboards: Decrease 9%
•Skateboards: $2.41 Million Were Sold
•Inline Skates: 26% Increase•No other firm offers the assortment of products like we do
•Scooters: 41.5% Increase
•Surfboards: 7.48 Billion Were Sold
VELOCITY INTERNATIONALForest Hills, Queens
2010-2011Est. 2005
Target Market• Age- 13 to 25
•Income- V.E . Employee Wage Rate
Geographic Demographic Psychographic
• International -North America -South America -Asia -Europe
• United States• Trade Fair Attendees• VE Employees
• Environmental Conscious(Go Green)
• Health Conscious Extreme Sport Oriented
VELOCITY INTERNATIONALForest Hills, Queens
2010-2011Est. 2005
Marketing Mix- The 5 P’sProduct
•Bikes•Snowboards•Skateboards•Inline Skates•Scooters (Electric Scooters)•Surf Boards•Accessories
For Both Male and Female
VELOCITY INTERNATIONALForest Hills, Queens
2010-2011Est. 2005
Marketing Mix (Continued)
Price
• Range from $0.99 (Accessories) to over $20,000 (Bikes)
VELOCITY INTERNATIONALForest Hills, Queens
2010-2011Est. 2005
Marketing Mix (Continued)
Placement
•Trade Fairs•Website•Direct Mail
VELOCITY INTERNATIONALForest Hills, Queens
2010-2011Est. 2005
Marketing Mix (Continued)
Promotion
•Flyers•Trade Fairs•Website•Newsletters & Magazines
VELOCITY INTERNATIONALForest Hills, Queens
2010-2011Est. 2005
Marketing Mix (Continued)
Positioning
• Leader in Extreme Sports Equipment • Eco Friendly / “Green” Company• A Company that Supports its Local Community
VELOCITY INTERNATIONALForest Hills, Queens
2010-2011Est. 2005
Company Operations
•Acquiring Products
• Storing Products
•Distribution of Products
• Location Benefits
VELOCITY INTERNATIONALForest Hills, Queens
2010-2011Est. 2005
Economic Conditions
• Prime Interest Rate is 3.25%
• National Unemployment Rate is 9.6%
• Current Rate of Inflation is 1.2 %
• Real GDP Growth is 1.7%
VELOCITY INTERNATIONALForest Hills, Queens
2010-2011Est. 2005
Strengths Weaknesses• Excellent Communication
• New Fully Functional Website
• Multicultural Background of Our Employees
• High Educational Level of Employees
• The High Payroll
•Accounts Receivable
SWOT Analysis-Internal Audit
VELOCITY INTERNATIONALForest Hills, Queens
2010-2011Est. 2005
Opportunities Threats
•Trade Fairs
• Public Awareness of “Going Green”
• Mass Media’s Focus on Healthy Lifestyles
•New Loan
•Social Responsibility Programs
•Locally Competitive Firm
• The Turbulent Economy
SWOT Analysis-External Audit
VELOCITY INTERNATIONALForest Hills, Queens
2010-2011
• Turbulent U.S Economy• Philanthropy Programs• Collections and Accounts Receivable• International Expansion
Est. 2005
Business Risks
VELOCITY INTERNATIONALForest Hills, Queens
2010-2011Est. 2005
Balance SheetAs of 10/31/2010
Assets
Total Current Assets……….… $112,443 (A) Total Fixed Assets……….…... $10,800
Total Assets ……………………………………………..…… $123,243
Liabilities and Shareholders’ Equity
Total Current Liabilities….....$1,678 Long Term Liabilities………….$0 (B)
Shareholder’s Equity Capital Stock………………..….. $90,000 Retained Earnings……………. $31,565
Total Liabilities and Shareholders’ Equity…..…. $123,243
Footnotes(A) – New Accounts
Receivable Strategy
(B) – Secure New Loan
VELOCITY INTERNATIONALForest Hills, Queens
2010-2011Est. 2005
Projected Income StatementFor the Year Ending April 30, 2010
Projected April 30, 2011
ProjectedApril 30, 2012
Sales Revenues Bikes……………………………… $191,580 Skateboards………………….. $45,320 Snowboards………………….. $33,990 Scooters/Inline Skates…... $15,000 Net Sales……………….……………. $281,602 Cost of Goods Sold………….….. $168,961 Gross Profit........................... $112,641 Total Operating Expense....... $93,920 Income from Operations....... $18,721 Corporate Income Tax........... $2,808
Net Income After Taxes………..$15,913
$204,600 $48,400$36,300$16,500$301,213$180,728$120,485 $95,170 $25,315$3,797
$21,518
$225,060 $53,240$39,930$18,150$331,334 (A)$198,800 (B)$132,534$95,500 (C)$39,034$5,855
$33,179
Footnotes(A) - Based on 5%
Increase(B) - Based on 40%
Markup(C) - Depreciation
Expenses
VELOCITY INTERNATIONALForest Hills, Queens
2010-2011Est. 2005
Projected Cash FlowsFor the Year Ending April 30, 2010
ProjectedApril 30, 2011
ProjectedApril 30, 2012
Cash Beginning Balance $75,000 $84,000 $99,000
Receipts of Cash:
Sales $270,602 $295,000 $315,000 (A)
Total Cash Receipts $290,450 $305,000 $335,000
Payments of Cash:
Cost of Merchandise $168,961 $180,728 $198,800
Salaries $41,000 $46,000 $46,000 (B)
Total Cash Payments $281,450 $290,000 $302,000
Ending Cash Balance
$84,000 $99,000 $132,000
Footnotes(A) - Trade
Fairs(B) – Our
Largest Revenue Generator
VELOCITY INTERNATIONALForest Hills, Queens
2010-2011Est. 2005
Break-Even Analysis
*1 Unit is One Bike at a Cost of $325.
*Must Sell 652 Units to Break Even
Summary Increase Sales & Customer Satisfaction - New Product Lines &
Customer Incentives Reduce Accounts Receivable- VE Law Increase Presence in International Market- New Loan to Expand
Company Establish Firm as Eco and Health Conscious- Initiating Philanthropy
Outreach Programs , New Eco and Health Conscious Products
VELOCITY INTERNATIONALForest Hills, Queens
2010-2011Est. 2005
New York City Business Plan Competition 2010-2011
VELOCITY INTERNATIONAL
Thank You!Est. 2005