Established in 2006 APCO Australasia 2011 Conference and
Exhibition
Slide 2
Background APCO International Message Spreads APCO Canada
formed BAPCO formed APCO Australasia formed International
Development Committee coordinating efforts Global Alliance
formed!
Slide 3
APCO Global Alliance Purpose To align the APCO organizations to
promote the sharing of information, experiences, ideas and best
practices. To address the specific needs of each location and build
common platforms for progress across geographic borders. To
encourage the development of organizations that share the common
purpose and espouse the same values and goals in other nations of
the world.
Slide 4
International Policy Efforts Developed a policy statement on
international travel and safety security for ubiquitous three digit
emergency calling Developing a universal public emergency
notification position statement Considering adoption of a policy
position on LTE as the international standard for public safety
broadband Developing global minimum training expectations
Developing international telematics protocols
Slide 5
What are the strategic global issues we are facing? The global
strategic issues previously identified by the APCO Global Alliance
Partners Emergency Number Access Broadband for Public Safety
Communications Data Management Spectrum Harmonization Public Safety
Notification Systems Interoperability Telematics
Slide 6
Global Alliance Web Site www.apcoglobalalliance.org
www.apcoglobalalliance.org
Slide 7
http://www.apcoglobalcongress.org
Slide 8
Goals and Objectives Goals Strengthen and enhance the identity
and profile of the APCO Global Alliance in the Middle East
Establish a new revenue stream for the APCO Global Alliance Develop
new marketing channels and strategic alliance programs in the
Middle East New member recruitment
Slide 9
Planning Background APCO Global Alliance agreed to explore
concept during the 2009 Annual Conference & Expo Planning team
on APCO International Staff created Site visit conducted in
December 2009 to tour potential facilities to host event Event
proposal developed in February 2010 Event confirmed in spring of
2010 Additional site visits conducted October 2010 and January
2011
Slide 10
Partner Organizations Dubai Convention and Visitors Bureau
Dubai Chamber of Commerce and Industry Dubai Civil Defense
Department Dubai Municipality Dubai Roads and Transportation
Authority
Slide 11
Marketing & Communications Marketing Objectives Establish a
brand that conveys APCO World Congress as a premier international
event Develop a strategy that will achieve APCO Global Alliances
financial goals, while being cost effective and sensitive to
current economic conditions Produce sponsorship, exhibitor and
attendee promotional materials that have compelling messages and
attention-getting graphics Take full advantage of partnerships and
trade agreements with regional entities that can help ensure that
APCO Global Alliance cost effectively meets its financial goals
Target Audiences Sponsors (international) Exhibitors
(international) Attendees (Middle East Region)
Slide 12
Marketing & Communications Marketing Initiatives: Press
Release announcing OnStar as Founding Platinum Sponsor Exhibitor
Prospectus provided at Made in USA (Qatar) Early Bird Exhibitor
Pricing Deadline Approaching E-blast Attendee Brochure at APCO
Canada APCO Global Congress Exhibit at APCO Canada Updated
Exhibitor Prospectus Mailing #1 Attendee Press Releases Exhibitor
and Sponsor E-blast Exhibitor Press Release APCO Global Congress
Exhibit at APCO Australasia Sponsors and exhibitors have agreed to
help promote the event to their customers
Slide 13
Exhibits and Sponsorship Companies limited to 10x10 (3x3m)
space. Platinum Sponsor can upgrade to max 20x20 and Gold can
upgrade to max 10x20 space In the process of finalizing shell
scheme packages and pricing for exhibits Sponsorship information
available on the AGC website Sponsorship agreements are being
updated
Confirmed Speakers Paul Holman Manager, Ambulance Victoria Col
Zied Al-Zoid Command Control Center Director, Amman Jordan Bud
Mercer Former Assistant Commissioner in Charge of the Vancouver
2010 Integrated Security Unit (ISU) Robert LeGrande, II - Former
Chief Technology Officer, Washington D.C.; Founder of The Digital
Decision, LLC
Slide 18
Congress Schedule Day One Sunday 5 June 2011 08:00
17:00Registration 09:00 17:00 Pre-Con Institute Course - Customer
Service in Todays Public Safety Communications Center 13:00 15:30
RF Communication Systems/Learn about Spectrum Management Techniques
and Coordination Practices (No Charge) Monday 6 June 2011 08:00
18:00Registration 09:00 10:30Opening General Session & Keynote
Address Dubai Police (invited) 10:00 17:00Exhibit Hall Hours 12:30
13:30Lunch 14:00 15:30Educational Session OnStar Presentation 15:30
16:00Networking Break 16:00 17:00Educational Session 18:00
20:00Delegate Welcome Reception
Slide 19
Congress Schedule Day Two Tuesday 7 June 2011 08:00
17:30Registration 09:00 10:30Keynote Session Dubai Civil Defense
Presentation (invited) 10:00 17:00Exhibit Hall Hours 12:30
13:30Lunch 13:30 15:00 Educational Session "Visited by Hell and all
its Fury" Ambulance Victoria Response Summer 2009, Paul Holman,
Manager Emergency Management, Air Ambulance, Ambulance Victoria,
Victoria Australia 15:00 15:30Networking/Exhibit Break 15:30 17:00
Educational Session Educational Session Public Safety Broadband
Communications Using LTE; How Do We Get There? Robert LeGrande, II,
Former Chief Technology Officer, Washington DC, Founder of The
Digital Decision, LLC
Slide 20
Congress Schedule Day Three Wednesday 8 June 2011 08:00
12:00Registration 09:00 10:30Keynote Session Dubai Ambulance
Services (invited) 10:00 12:00Exhibit Hall Hours 12:00 13:00Lunch
13:00- 14:00 Educational Session Col. Zied Al-Zobi, Command Control
Center Director & Head of Command Control Project Office,
Public Security Directorate, Amman Jordan 14:00- 14:30Networking
Break 14:30- 15:30Education Session Dubai Ambulance Services
(invited) 15:30- 15:45Networking Break 15:45- 17:00Closing Keynote
Session Dubai RTA (invited) Thursday 9 June 2011 09:00
17:00Post-Con Institute Course - Stress Management in Emergency
Communications
Slide 21
Congress Schedule Additions Pre-Conference: Sunday 5 June 2011:
Customer Service in Todays Public Safety Communications Center RF
Communication Systems (No Charge) Spectrum Management Techniques
and Coordination Practices (No Charge) Post-Conference: Thursday 9
June 2011: Stress in Emergency Communications: Recognition,
Reduction and Management Edition
Slide 22
Contractor Updates MCI (Dubai POC) Very engaged in attendee and
exhibitor/sponsorship marketing of the AGC in Dubai 3 companies
very interested in exhibiting Info-Salon (Registration Company)
Online Registration will go live by February 21, 2011 Melville
(Exhibitor Services) Online exhibitor manual scheduled to go live
in March 2011
Slide 23
Whats Next Genuine Interest in Region Staff attended Made in
USA Conference in Qatar Government interest in what APCO can offer
Initial trip to Qatar in January 2011 Global Alliance partners have
agree to move forward with Global Congress in Qatar for 2012