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ETAG 2015 Conference ‘China in our hands’
Gordon Dewar
Chief Executive, Edinburgh Airport
January 2015
2014 – the most successful year for any Scottish airport
2
5,000
6,000
7,000
8,000
9,000
10,000
11,000
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2 w
ay p
asse
nge
rs (
00
0s)
EDI total passengers (000s)
Developing connectivity through Partnership
• Partnership is at the heart of everything we do
• Partnership with airlines first and foremost
• Partnership with Scottish agencies
– Transport Scotland
– Visit Scotland
– Scottish Enterprise
– Marketing Edinburgh/City of Edinburgh
3
Operational Partnerships
• New check-in technology
– Technology providers and airlines
• New security technology
– Working with Gatwick and Macdonald Humphrey
• ‘Record breaking’ extension build in 18 months
– Balfour Beatty
• Educational Partnerships
– Napier and Edinburgh Universities for placements, research and Intern projects
4
Lowest/Flexible Capacity Cost
Eliminate Queues Lowest Operating Cost
Remote
On Arrival Common
All 3 elements required together
Our customer approach: Check-in
So, how do we get airlines to come?
• We talk their language…
• Etihad presentation – Detailed business case for why the airline should join us in Edinburgh
8
Source: CAA Passenger Survey 2013. 9
17.6%
15.7%
11.7%
8.2%
5.7%
5.6%
4.1%
3.6%
2.8%
2.7%
2.5%
2.4%
2.3%
2.1%
2.0%
2.0%
1.4%
1.1%
1.1%
1.1%
1.0%
1.0%
1.0%
1.0%
1.0%
EDUCATION
OIL & GAS EXTRACTION
OTHER
COMPUTER CONSULTANCY
RETAIL AND REPAIR
BANKING & FINANCIAL SERVICES
RESEARCH & EXPERIMENTAL DEVEL
AIR TRANSPORTATION
MOTOR VEHICLES 4 WHEELS & PARTS
ACTIVITIES OF ORGANISATIONS
MANAGEMENT, LEGAL, FINANCIAL
ENGINEERING ACTIVITIES
CONSTRUCTION
ELECTRIC, GAS & HOT WATER SUPPLY
HOSPITAL, DENTAL SERVICES
ELECTRICAL COMPONENTS & LIGHTING
PUBLIC SERVICES ACTIVITIES
OPERATION OF SPORTS ARENAS
INSTRUMENTS, MEDICAL EQPMT, OPTIC
MOTOR DEALERS & SERVICE STATIONS
SOCIAL WORK ACTIVITIES
ADVERTISING
WATER TRANSPORTATION
AMUSEMENT & RECREATION
GENERAL SCIENTIFIC
EDI long haul business travel 2013 - by industry
EDUCATION 21%
OIL & GAS EXTRACTION
17%
RETAIL AND REPAIR
13%
SECURITY 11%
CONSTRUCTION 7%
PUBLIC SERVICES
ACTIVITIES 6%
ELECTRIC, GAS, STEAM
& HOT WATER SUPPLY
5%
OTHER 20%
Reason for travel between EDI and Middle East 2013
2009 ranking
4 1
3
8 15 6
22
2009 % share
9.9 13.8
12.3
3.9 2.1 6.7
1.0
Edinburgh’s universities have a global reach
10
• Over 24,000 international students study in Edinburgh • Heriot Watt University
• campuses in Dubai and Putrajaya, Malaysia, housing a total of 7,000 students • provides distance learning for a further 12,000 students in 150 countries
• University of Edinburgh • Has international offices in New York, Sao Paulo, Mumbai and Beijing
EDI leakage onto DXB-GLA Emirates service
• 36% of all DXB-GLA passengers were travelling to/from the core EDI catchment
• 146k passengers travelling DXB-GLA are starting/ending their journey in the core EDI catchment
• A DXB-EDI route would expect >180k passengers per year, more than DXB-GLA in its first year of operation
• ME capacity in Central Scotland will shift towards EDI
11 Source: 2013 CAA passenger survey
145,812
180,589
75,939
-
100,000
200,000
300,000
400,000
500,000
GLA- DXB
2 w
ay p
ax
EDI GLA-DXB passenger leakage 2013
Secondary zones
Core GLA catchment
Core EDI catchment
145,812
37,970
37,970
180,589
-
50,000
100,000
150,000
200,000
250,000
EDI GLA
2 w
ay p
ax
An unconstrained market would look like…
Core GLA catchment
Secondary catchment
Core EDI catchment
By S15 EDI capacity to eastern hubs will be similar to GLA
• Despite current growth projections in 2015 EDI still have less capacity to eastern hubs than GLA – Assume QR daily – TK 9 per week for S – EY daily as scheduled – EK remains at double daily
• Analysis of DXB-GLA indicates 36% of market is travelling to/from EDI catchment
• Market capacity is switching to the preferred Scottish destination
12
-
20,000
40,000
60,000
80,000
100,000
120,000
Jan
-12
Feb
-12
Mar
-12
Ap
r-1
2
May
-12
Jun
-12
Jul-
12
Au
g-1
2
Sep
-12
Oct
-12
No
v-1
2
Dec
-12
Jan
-13
Feb
-13
Mar
-13
Ap
r-1
3
May
-13
Jun
-13
Jul-
13
Au
g-1
3
Sep
-13
Oct
-13
No
v-1
3
Dec
-13
Jan
-14
Feb
-14
Mar
-14
Ap
r-1
4
May
-14
Jun
-14
Jul-
14
Au
g-1
4
Sep
-14
Oct
-14
No
v-1
4
Dec
-14
Jan
-15
Feb
-15
Mar
-15
Ap
r-1
5
May
-15
Jun
-15
Jul-
15
Au
g-1
5
2 w
ay c
apac
ity
Central Scotland capacity to eastern hubs Jan-12 to Jul-14 and projections to Aug-15
DXB-GLA IST-EDI DOH-EDI AUH-EDI
Source: CAA airport statistics Jan2012 to July2014, Aug 2014-Aug 2015 EDI projections
EDI share
Indirect flights also used to access the UAE from EDI
• As well as accessing the UAE via EK DXB-GLA service passengers also fly indirectly from EDI
• EDI indirects to DXB 7.3k
• EDI indirects to AUH 2.9k
• 10.2k indirects to DXB/AUH in 2013
• 156.2k passengers travelled
between EDI catchment and DXB/AUH in 2013
13
0
200
400
600
800
1000
1200
Jan
-13
Feb
-13
Mar
-13
Ap
r-1
3
May
-13
Jun
-13
Jul-
13
Au
g-1
3
Sep
-13
Oct
-13
No
v-1
3
De
c-1
3
2 w
ay in
dir
ect
s
EDI indirects to DXB and AUH 2013
EDI-DXB indirects EDI-AUH indirects
Source: indirects Beontra B Route Development 2014
EDI catchment passengers using DXB-GLA have a more favourable inbound:outbound mix
• Overall DXB-GLA market is 37:63 Non-UK:UK split
• EDI catchment 43:57 • GLA catchment 36:64 • DXB-EDI core catchment has higher
business mix than the DXB-GLA core catchment market
• Inbound and business passengers
use DXB-GLA to access the core EDI catchment area
14 Source: 2013 CAA passenger survey
14%
8%
25% 39%
4% 10%
EDI catchment of DXB-GLA reason for travel
Non-UK Business
UK Business
Non-UK VFR
UK VFR
Non-UK Leisure
UK Leisure
6% 6%
21%
47%
8%
12%
GLA catchment of DXB-GLA reason for travel
Non-UK Business
UK Business
Non-UK VFR
UK VFR
Non-UK Leisure
UK Leisure
EDI core GLA core
Business 22% 12%
VFR 64% 67%
Leisure 14% 20%
Australia is the most popular onward destination but the EDI catchment has a core market to/from China
• Australia is the most popular onward destination for both catchments
• 18% of EDI catchment onward passengers are travelling to/from China via DXB-GLA – c.19k
15 Source: 2013 CAA passenger survey
37% 18% 8% 6% 5% 4% 23%
Final country EDI catchment DXB-GLA Australia
China
South Africa
New Zealand
Thailand
India
Other
43% 7% 6% 6% 5% 5% 27%
Final country GLA catchment DXB-GLA Australia
India
New Zealand
Thailand
Pakistan
South Africa
Other
Total P2P Onward pax/ k % share pax/ k % share pax/ k
all DXB-GLA 402 23% 92 77% 311
EDI catchment DXB-GLA 145 26% 38 74% 107 GLA catchment DXB-GLA 181 23% 41 77% 140
EDI catchment has a strong Chinese market
16
37% 18% 8% 6% 5% 4% 23%
Final country EDI catchment DXB-GLA Australia
China
South Africa
New Zealand
Thailand
India
Other
57%
13%
12%
8% 3%
2% 1%
4%
EDI catchment DXB-GLA top countries of residence
UK
New Zealand
China
Australia
UAE
South Africa
Qatar
Other
Source: 2013 CAA passenger survey
• Almost a fifth of onward EDI catchment passengers are travelling to/from China
• 12% are Chinese residents • Shanghai is the largest destination for EDI catchment followed by Perth,
then Sydney
Final country Residency
Summary
• EDI is the destination of choice for passengers travelling to and from Middle East to Scotland
• 36% of EDI passengers currently travel to Middle East and beyond from GLA – 146k passengers in 2013
– EDI catchment on DXB-GLA is more inbound and business focussed
• Despite current growth projections in 2015 EDI still have less capacity to eastern hubs than GLA
• Excellent hub potential for onward connectivity to Asia and Oceania
17
My challenge to you in 2015
• How do we understand better?
– What are we offering new markets that is unique and attention-grabbing?
• China – a real opportunity for us to sell Edinburgh and Scotland as a destination
– ETAG Chinese working group? Help us identify any potential projects we can work on together?
18