MARCH

What does it take to scale? Why do so many high growth businesses fail due to premature or haphazard scaling?

We’ve seen the rise in awareness of “The Startup” in the media, at meetups, pitches and co-working spaces. It is, however, the scaleups that are forging the path for the Australian economy.

We all know the success stories of Atlassian, Freelancer and Canva, but what does it take to jump the valley of death that so many startups can’t seem to cross?

There is a plethora of startup conferences and events each year in our capital cities (StartCon, B2B Rocks, Spark Festival, etc etc) that teach about pitching, MVPs, and lean methodology, but don’t cater to our founders that are way past that education and ready to go from 10 to 100 staff or from series A to series B.

There’s a different type of teaching and learning that’s required with this immense growth.

In 2019, Catapult is partnering with the very best o r g a n i s a t i o n s t o b r i n g t h e m o s t transformational speakers, thought leaders and experts together for a 2-day event to help those companies grow faster and scale smarter.

ScaleFest will combine inspiring speakers, not heard anywhere else, with interactive workshops for deep learning and networking for real deals.

MARCH 1+2

current partners past partners /current conversations

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what?

Think of ScaleFest as the love child of SXSW and Inc.5000 - Seriousness and maturity meets creative achievement.

There’ll be main stages along with workshops, deep dives and mentoring office hours giving attendees the opportunity to really get up close and

personal with our speakers and thought leaders.

action packed1 fireside chat3 keynotes4 musical & performance interludes6 rapid-fire insights & #hacks12 in–depth learning workshop sessions 14 major speaker sessions20 pavilion learning & demo sessions98 expo stands and Pavilions, featuring over 100 organisations

VIP LoungeInvestor LoungeNetworking

who?Founders • Directors • Entrepreneurs

SMEs • Early–Stage–High–Growth • ScaleupsQuit–the–Rat–Racers

Investors &

Corporate: Strategy • Marketing • Innovation

MCEC

WHERE?Melbourne Convention and Exhibition Centre

in the heart of Melbourne, Victoria

Contiguous, purpose–built event space that integrates keynotes, workshops and expo engagement areas,so you can maximise your outcomes

people love our events...If you’re a small-medium business, or if you’re a startup, and you have aspirations to play on the global stage ... this is the sort of forum where you can get everything you need to be able to launch!

Robert WulffPrincipal, Griffith Hack

It was probably the most valuable 8 hours I have spent since starting out on the Entrepreneurial journey.

Dominic CainCo-Founder & CEO at findmyrice.com

Really enjoyed the Challenge the Funder event. By far the bestevent format I’ve been to, splitting up the panel members for 1 on 1 discussion after the panel. Brilliant!

Tim HillCEO/Co-Founder at Social Status

I was very impressed… There are 3 or 4 guys that I met today whoclearly know their stuff, and I will be using in my business.

Ken MacleodCorporate & Business Advisor, Scotia Macleod

It takes a family to raise a great business. A family of spaces, software platforms, teams, advisors, investors and so much more.

That’s why at ScaleFest–19, we’re looking to connect with a broad set of event partners, advisors and exhibitors to ensure that all aspects of these high–growth companies are looked after.

We look forward to welcoming your organisation to ScaleFest!

Mike Boorn PlenerFounder, Catapult

what’s so attractive about scale-ups?

Get insured Switch bankGet a car or a vanThink about export Buy lots of softwareGear up for more R&DRetool their eCommerce Spend on team amenitiesLook after employee health Buy another round of drinksOften set up their first officeFile trademarks and patentsJoin an industry organisationEngage lawyers and accountantsSend cool gadgets across the world Invest in systems and infrastructureTravel heaps as they grow the businessSpend big on marketing—they’re scaling up! Hire more than 10 people in the coming yearSeek additional funding on top of their capital

... & more!

They...

exposure opportunities

Specific, community or social partnershipGeneral Partnership—Silver, Gold, PlatinumExpo—have a stand in the expo engagement & experience areaPrivate workshop—your private audiencePavilion—combining expo with workshop space for engagement and exposureLounge, Media, Travel, VIP partnerships

Options

partner benefits

Landing page exposure: Total campaign audience of 1.1M business owners and entrepreneurs. You can be on the front line.Event exposure: Get exposed in the expo engagement area, run a workshop session or sponsor a social. Gain unique exposure to a highly qualified business audience.Media releases: Be featured in our releases.Media stories: Collaborate with media outlets around stories and help us bring awareness and education.

Videos: What’s your take on... anything topical that relates to high–growth business? Get in front of the camera, we’ll multiply your exposure.Weekly newsletters: Allows for a more insightful element of the campaign where they really get to know you. Social messages: Significantly extend the reach of your campaigns.Stage time: Workshop... or perhaps something unique to put your brand in the best light.VIP access: Get to mingle with the right people.

Dial in the combination of exposure and engagement that is right for you

speakers—A SAMPLINGBarry Sandrew, PhD, San Diego.Founded 4 Hollywood animation studios. "From Startup to ScaleUp to Exit"

Tim Reid, MYOB CEOHas led MYOB through a radical transformation. What can you learn from his journey?

André Eikmeier, Co-Founder, Vinomofo"From zero to $100M in 8 years. Lessons and battle–scars"

Matthew Pinter, Director Crowd Funding Institute of Australia"Using crowdfunding to create massive loyalty for your brand"

Paul Adams, Founder Everedge Global, Auckland"Improving capital raise outcomes through greatly increased valuations"

Fred Schebesta, Founder, Finder.com"The Art of the Hustle"

Graeme Cowan, Director, RUOK? "Look after yourself & your team—it's your best asset"

Still a number of high profile speakers in progress, local and international, that we keep under wraps, as well as over 15 workshop facilitators

expo

Expo CategoriesBe Funded: Finance & Funding, modelling, lending, creditHappy & Inspired: Human Resources, Hiring and culture, Offices & fit–outsTechnology: Systems, Structure, Software, hardware, communications, websitesScaling: Marketing, Brand, Public Relations, Sales, Growth, CX, strategiesGoing Global: Logistics, Transport, Operations, Exporting, 3PL, fulfilment, freightOut & About: Travel, accommodation, petrol, cars, coffee and cakes, stationerySafe & Supported: Protecting yourself, IP, legals, insurance, govt assistance

Distributed: Representing yourself, lifestyle, personal brand, consumer products

•Conference and expo space fully integrated

•Expo space divided into 7 piers, ensuring even traffic flow from the smallest to largest stands, leaving no 'dead' corners

•Choice of Small, Medium and Large stands within each pier. Pavilion strands available for some piers

•Pavilion stands have integrated presentation opportunity

•Please feel free to request detailed floor plan and lounge/expo/pavilion options

TEAM + ADVISORY

Mike Boorn PlenerSerial Entrepreneur. Business Growth Specialist. Founder of Catapult. Marketing specialist across both small and large businesses. Author.

Brendan KellyExpert mentor, creating mentoring systems. Founder of Results Mentoring. Deep understanding of behavioural psychology.

Carolina JimenezTop level corporate assistant and event manager with a background across sales, projects and more

Alex GibbsSenior marketing and communications professional Former director of innovation & Marketing for AGSM

Tony GellertProvided growth advice to CEO’s and Owners over two decades. Worked across start-ups, Private Equity to Exits.

Ian MarkramHighly successful entrepreneur. Systems expert. Very deep consulting expertise. Investor.

Quinn LucasSignificant business experience in setup and growth of business across Asia.

Nicola WilsonFinance professional with entrepreneurial mindset and 20 years experience in M&A, valuations, strategy and analysis from ASX listed to start ups.

Sarah GaleOne of the most accomplished people across Australian retail, she loves helping people grow

Mark MendelSuccessful tech entrepreneur with a significant exit, now a professional mentor while he’s working on his startup #2

Adrienne Bateup-CarlsonMore than 20 years leading transformative outcomes for brands and businesses. Led the strategy for TourismNZ that resulted in the “100% Pure” brand. Steered global brands like Nike, Samsung, HSBC etc

Schuyler KrausMarketing and Events specialist with international experience

Brad TwynhamHighly successful entrepreneur, now an government advisor and policy influencer

Theo FotopoulosMarketing Strategist I B2B Social Media For Lead Generation I Digital Marketing I Social Selling I Sport I MarTech

Wayne DonnellyExperienced coach and facilitator, working with peak performance of entrepreneurs

next stepsMike Boorn Plener FounderM: 0413 313 314 mike@mycatapult.com.au

Carolina Jimenez Events, partners and programs coordinatorM: 0415 633 353 carolina@mycatapult.com.au

Schuyler Kraus ScaleFest Event & Marketing ManagerM: 0406 598 289 schuyler@mycatapult.com.au

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