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Ethernet Business Services

DelhiNovember 9

MumbaiNovember 13

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Moderator and Panelists

Ashwani KumarDirector-Sales EngineeringUTStarcomashwani@utstar.com

Ron AgamDirector-Product Management and Business DevelopmentRAD Data Communications

Rajarshi PurkayasthaHead of Solutions – North and EastTata Communications Ltd.

Rajarshi PurkayasthaHead of Solutions – North and EastTata Communications Ltd.

Karmavir MankadCTOEnterprise Business Reliance Communications Ltd.

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Agenda

• Market Sizing and Drivers • Common Service Types for Business• Top Market Segments and Applications• Showcasing Major Benefits - Use Case

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$US39B market projected by 2013

Business applications for Ethernet Services include Dedicated Internet Access (DIA), Ethernet Private Lines, Ethernet LAN / VPLS, and Ethernet access to other network services (e.g., IP/MPLS VPNs, Frame Relay, etc.).

Industry Growth:

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E-Line and E-LAN are Most Common Services

E-Line Service – used to create• Ethernet Private Lines (EPL)• Virtual Private Lines• Ethernet Internet Access

UNI

Multi-point to Multi-point EVC

Multi-point to Multi-point EVC

UNIUNI

UNIPoint-to-Point EVCPoint-to-Point EVC

UNI

E-LAN Service – used to create

• Multipoint L2 VPNs

• Transparent LAN Service

• Multicast networks

E-Tree Service – used to create

• Rooted multi-point L2 VPNs

• Broadcast networks

• Telemetry networks

Rooted Multipoint EVC

Rooted Multipoint EVC

UNI

UNI

UNI

Government, Campus Connectivity

Healthcare, Ethernet Private Line (EPL)

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Ethernet Services: Sectors and Applications

•Top Market Sectors• Healthcare, finance, education, government, media

•Principal Applications• Site-to-site access, server consolidation, business

continuity/ disaster recovery, software as a service (SaaS), service orientated architecture (SOA), Internet access, distributed imaging, distributed storage area networks, converged networking, virtualization, cloud computing

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Business Realizing Ethernet Benefits

• High Bandwidth, Increments on Demand

• Lower Costs• Unprecedented Scalability• Location and Technology

Agnostic• Enabled, Expedited New

Applications • Reliable & Predictable• Simple Implementation &

Upgrades

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Use Case:National Financial Institution

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Company Profile• National financial institution

–2 data centres, 6 call centres, 100s of branches and ATMs across Australia

• Network is mission critical–Supports all voice and data applications

• Large established company upgrading existing ATM and Frame Relay network –Needs scalability, flexibility, security to support

future bandwidth & apps (IPTV etc.)

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Key ApplicationsTwo Data centres in Sydney

Hundreds of branches across all states

Two Regional core sites in each major state

VoIP, Teller applications/ATMs

VoIP & Call centre applications

Hundreds of non-branch ATMs across all states

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The Existing Network

Perth Adelaide

Melbourne

Hobart

Sydney

Brisbane

ATM PVC’s for linking core & major sites

Frame Relay PVC’s, dedicated links for branches, non-branch ATMs

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• Cost effective bandwidth capacity• Support existing voice, data banking apps, future

IPTV• “Future proof” network for traffic growth and new

applications• Same or better than existing ATM/FR network

• Performance metrics - particularly for delay-sensitive voice apps

• Redundancy/failover (max 5-10 secs)• Security of data transmission

Project Requirements

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Layer 3 Solution Considerations

• Customer initially considered a complete migration to IPVPN:– IP-VPN (Layer 3) + mix of access solutions

• Testing raised performance concerns for connections between major sites over:– IPVPN convergence times, multicast flexibility, long

distance QoS and bandwidth delivery

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Chosen Solution: Hybrid Carrier Ethernet & IPVPN

EVPL for core network IPVPN for Branches and non-branch ATMs

IPVPNState 1

Branches / non-branch ATM’s

IPVPNState 2

IPVPNState 4

IPVPNState 3

IPVPNState 5

Interstate EVPL network

Call centre

Call centre

Carrier Ethernet E-Line

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The Ethernet Services Solution - Highlights

Point to point E-Line EVPL

– Aggregation at Sydney data centres – VLANs 10Mbps to 60Mbps. expandable to 1Gbps– Failover protection: target availability: 99.95%– Low latency– Low convergence times– Deterministic routing– Guaranteed bandwidth– Fully manageable

IPVPN chosen for ATM network in each state

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In Summary

• Customer’s quote speaks for itself“The business could not survive without the new Carrier Ethernet Network.”

• New management applications enabled saving further costs and bringing better control

• Business runs more efficiently • Costs Lowered • Flexibility makes opening new stores

simpler and cheaper

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In Conclusion

• MEF-defined E-Line and E-LAN are being deployed as the services of choice for Ethernet Business Services

• All business segments are optimising their application performance through adoption of Ethernet Business Services– through adoption of Ethernet Business Services in addition to L3 VPN

• Ethernet Services are not just sold to large enterprises – medium businesses are also leveraging the benefits

• Top benefits are cost reduction, simplicity, scalability, speed, performance – an ideal platform for enabling business IT strategies

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Moderator and Panelists

Ashwani KumarDirector-Sales EngineeringUTStarcomashwani@utstar.com

Ron AgamDirector-Product Management and Business DevelopmentRAD Data Communications

Rajarshi PurkayasthaHead of Solutions – North and EastTata Communications Ltd.

Rajarshi PurkayasthaHead of Solutions – North and EastTata Communications Ltd.

Karmavir MankadCTOEnterprise Business Reliance Communications Ltd.

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Carrier Ethernet Workshops-2009

DelhiNovember 9

MumbaiNovember 13

www.metroethernetforum.orgwww.ethernetacademy.net