Ethical and sustainable clothing for the 21st century

Every year each British sends

of used clothing to landfills.

30kg

“ Planned obsolescence is a strategy firms use to keep consumers buying by artificially

abbreviating their products’ lifespans.

“

We tackle UN Sustainable Development Goals

Poverty &

Planet

The idea We align interests of stakeholderslike Oxfam and manufacturersto fight poverty and increase sustainability.

The solution

- Consumers rent clothes and pay per use- Producers and distributors (Oxfam) are incentivised

to increase the lifespan of clothing

- Technology: Ethereum-based smart contract

Values

- Trust and transparency in

supply chains

- P2P-lending of quality clothing

for all

- Sustainable and responsible

consumption

Target users and customers

- People in need in developing countries

- ‘Green Generation’ in the UK and Europe

Markets & distribution

Worldwide impact through Oxfam’s network

Prototype

Prototype

Prototype

Prototype

Thank you!