of Communication &

Multimedia Malaysia.

We also accord our

deepest appreciation to

Ekovest Construction

Sdn Bhd and Dewan

Bandaraya Kuala Lumpur

for their CSR support.

Their contributions will

certainly help BEIM clock

some distance into 2016

as we continue to bring

programs of action to

promote ethics at the

workplace and for

businesses.

Membership

Renewals

A famous US President

once said: ask not what

your nation can do for

you but what you could

do for your country.

Hence, as your Chairman

may I urge you to renew

The Road

Ahead in

2016

The market place is

abuzz with the

exclamation, ‘2015 came

and has passed us and

before we could come to

grips with all that was in

2015, we are now

already into 2016!’.

First, the Board

Members at BEIM take

this opportunity to wish

all our Members , clients

and associates a Happy

and Ethically rooted New

Year.

2015 was indeed a trying

time as businesses and

consumers alike tried

hard to grapple with the

fast-changing financial

and economic

challenges.

For us at BEIM we too

had a fair share of

challenges especially

with efforts to raise

funds to drive the many

projects we had planned

for in 2015.

KUDOS to our

Benefactors

BEIM thanks the 50-year

old national professional

body, Institute of Public

Relations Malaysia

(IPRM), for collaborating

with us to initiate the PR

ETHICS @ WORK award

for IPRM’s Inaugural

ASEAN PR Excellence

Awards 2016 that was

successfully concluded

on 30 November 2015 at

Hotel Istana Kuala

Lumpur and officiated by

the Honorable Minister

Welcoming 2016:

NEWSLETTER

Issue III : January 2016

ETHICS WATCH

Wishing You an Ethical New Year 2016 with all of i ts many benefi tsWishing You an Ethical New Year 2016 with all of i ts many benefi tsWishing You an Ethical New Year 2016 with all of i ts many benefi ts

membership for 2016.

Your continued support

will enable BEIM to keep

up the momentum in

creating a better climate

for better business.

Year Plan

2016

BEIM is rolling out new

strategies to support

Members’ needs and

interest. And the Board

looks forward to your

active participation in

these programs present-

ed in this Issue of ETHICS

WATCH .

Best Wishes to all. And

let us be part of a

growing BEIM in 2016.

Chairman’s Message

2015 showcased several

significant developments

and opportunities for our

Members.

The Highlights that marked

2015 are featured below:

New Executive Director

on board: Mr. J. D. Lov-

renciear, APR, FIPR – a PR

Consultant, Writer and

Trainer joined us as our

Executive Director, taking

over from our previous

E.D., Mr. Ramdas upon his

retirement.

CSR Sponsor: Thaimoli

Sdn Bhd – owned and

managed by YABhg Tan Sri

M. Kayveas, took up

BEIM’s CSR sponsorship for

2015.

New Members The

following corporate and

Individual Members

registered with BEIM:

Thaimoli Sdn Bhd

Zinfoway Technologies

KPMG Management &

Risk Consulting Sdn Bhd

Tengku Adrian Tuan

Ismail

Saraswathy Rajagopal

Association For The

Promotion of Higher

Education in Malaysia

(APHEM)

Sanda Kumar A. Thambia

Vignesh Baboo

Chin Kin Onn

BEIM’s First Round

Table on Business

Ethics: Held on 26 March

2015, this signature event

was moderated by the

International Caux Initia-

tives for Business (CAUX).

Its Director, Mr. Sarosh J.

Ghandy accompanied by

Mr. Vivek Asrani – M.D. of

Kaymo Fasterner

Company, Mumbai

facilitated the half-day

Round table. Thirty five

captains of industry and

agencies participated in

the discussions that aimed

to crystalize a road map

for making businesses and

policies anchored on

ethics.

Page 2 ETHICS WATCH

2015—some Highlights

The event was hosted by

the Institute of Public Rela-

tions Malaysia.

Ministry of Domestic

Trade and Consumer

Affairs (KPDNKK): BEIM

played a catalytic role in

the Workshop organized

by KPDNKK in collabora-

tion with the Malaysian

Institute of Integrity to

develop the Code of Ethics

guidelines for businesses.

The Inaugural ASEAN PR

Excellence Awards

2015: BEIM with support

from KPMG Management

& Risk Consulting Sdn Bhd

collaborated in this event

with the Institute of

Public Relations Malaysia,

a national professional

body since 1967.

27 organizations in

Malaysia, Indonesia and

Thailand participated.

BEIM’s E.D. at the KPDNKK Workshop

Tan Sri M. Kayveas receives

BEIM’s Membership

Certificate from BEIM

Chairman Participants at BEIM’s First Round Table 2015

Page 3 ETHICS WATCH

2016—Agenda

BEIM’s Second Round

Table is being planned for

February / March 2016.

Our Corporate members

are encouraged to explore

the opportunity to sponsor

this event. Please contact

the Secretariat.

Second ASEAN PR

Excellence Awards

2016. BEIM will continue

to collaborate with the

Institute of Public

Relations Malaysia (IPRM)

that plans to host this

event again. The awards

presentation is slatted to

be held in Bangkok this

time around. BEIM will

present the ‘PR Ethics @

Work’ Award.

CIB 6th International

Biennial Conference.

BEIM will be participating

in this Conference

organized by Caux

Initiatives for Business

(CIB) in Panchgani, India.

The theme for the

Conference is Making

Business an Engine of

Sustainable Growth.

Initiatives of Change (IoFC)

Japan is co-hosting the

Conference.

Forum on Ethics for

Contractors. BEIM is

planning to collaborate

with Dewan Bandaraya

Kuala Lumpur (DBKL) to

organize a Forum on Ethics

for Contractors

associated with DBKL. The

aim is to foster a climate of

business ethics among

contractors and to facili-

tate a mutual under-

standing between the con-

tractors and appointing

agencies in their quest to

nurture better business

ethics. The plan is to hold

this Forum before August

2016.

IT Support for BEIM.

Lava Protocols Sdn Bhd will

assist BEIM as part of its

CSR contribution to the

Institute to install the

‘Mailchimp’ software and

provide training to staff

and Directors of BEIM. The

software is to support our

Membership drive for

2016.

Training Opportunities.

BEIM has successfully

developed an effective

Module to meet the train-

ing and development

needs of Members. You are

invited to contact the

Secretariat for more in-

formation. The Training

Modules are designed to

improve the awareness,

knowledge and compe-

tencies towards ensuring

employees

The BEIM Five Petals

Awards. BEIM has with

support from KPMG

Management & Risk

Consulting Sdn Bhd

developed the Guide-

lines and framework for

the Five Petals Awards.

We hope to launch the

Awards at an

appropriate platform

early this year. The five

categories of Award

Certification will further

boost the profile of

Members / Member

Organizations as they

pursue an ethical

reputation in the

marketplace.

BEIM’s Voice in the

Media Space. BEIM will

continue to voice its

stand and uphold all

efforts to raise the

awareness and the

crucial need to ensure

sustainable growth in

business ethics. This will

be done by our

participation in

discussions organized

by the Malaysian Anti-

Corruption Agency

(MACA), The Institute of

Integrity Malaysia (IIM)

and through Letters to

the Editor.

MEMBERS ARE

ADVISED TO RENEW

THEIR MEMBESHIP FOR

2016.

TO ENABLE MORE

ORGANIZATIONS AND

INDIVIDUALS TO

REGISTER AND ENJOY

THE SERVICES AND

SUPPORT OFFERED BY

BEIM IN THEIR QUEST

TO BE ETHICAL IN

THEIR PROFESSION,

WORK, AND BUSINESS,

BEIM HAS REVISED ITS

ANNUAL MEMBERSHIP

FEES AS FOLLOWS:

Corporate Member:

RM 500.00

Individual Member:

RM 150.00

Page 4 ETHICS WATCH

BEIM Welcomes our 2016 CSR Sponsors & Members CSR SPONSORS New Members

Mr Sanda Kumar : Ketua Penelong Setiausha

Bahagian Pembangunan Kompetensi

Kementerian Kesihatan Malaysia

Mr. Chin Kin Onn : Graduate, Harvard Business School

Director of Marketing, Monozukuri (Malaysia) Sdn Bhd

Mr. Vignesh Baboo : University Relations & Programs

Leader — ASEAN @ General

Electric International

Corporate Member: Association for the Promotion of

Higher Education in Malaysia

(A.P.H.E.M.)

BEIM is pleased to announce that

THE FIVE PETAL BEIM GOLD ETHICS AWARD

will be launched in 2016. It offers Members a credible

recognition of their efforts put in place as they

contribute to the growth and development of

Business Ethics in Malaysia.

For more information please visit BEIM at

www.beim.my

“ETHICS IS KNOWING THE DIFFRENCE BETWEEN

WHAT YOU HAVE THE RIGHT TO DO AND

WHAT IS THE RIGHT TO DO” - Potter Stewart