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Ethnic Eats
Ethnic EatsThe food industry is one that many find quite challenging to get into.
While the single food truck on Stony Brook campus has tasty food we wanted to take it one step further and offer great tasting ethnic meals, switching them up daily while still serving the great foods people are
accustomed too!
Meet The Team
David: Financial Jing: Product Adam: Food Professor Executive Development
Thalia: VP Roberta: Marketing Nicholas: Operations of Miscellaneous Director Manager
AJ: CEO of First Impressions
The Real SituationOverall, the food on Stony Brook Campus can be significantly improved.
● Many complain about the dining hall food being plain and bland.● Others about how the food truck has few choices.● We noticed very limited options for international foods to be brought
onto our very culturally diverse campus.
The problems here are simple: taste and variety.
The AnswerFood Truck Located on campus
Offering different ethnic foods
Five main dishes from each
country every other day
What We Provide
Mission Statement: Providing Stony Brook
students with a unique and diverse alternative to food
provided on campus
The Food Truck has a different theme every week from Friday to Tuesday.
Most of our menu will share similar ingredients (Rice, Chicken etc.). This will cut costs.
Since our competition (Backstreet Burger) focuses on “finger food”, our truck will serve platters to differentiate.
Product
Service● Operating Hours are from 12pm-8pm
● Days open: Friday-Tuesday
● We will emphasize serving food during sporting events.
● The cart will be located at the Rec Center.
We are targeting YOU ! Target Market
Demographics· Age: 17 and over· Location: Stony Brook University to begin· Gender: Male and Female· Education level: Student or nonstudent· Marital or family status: Both· Occupation: Any· Ethnic background: Any
Psychographics· Personality: Willing to try new things· Attitude: Willing to adapt· Interest: Trying new tastes or sticking to the one’s they like
Target Market (continued) Evaluation of the target market
We will bring something new and appealing to everyone. We will not only be providing different food but also jobs for the students which will be an
opportunity to work with us and on campus for those who are interested in the food industry. We will be providing a service that is affordable and
tasteful.
Marketing● Social Media
● Relationship Building
● Flyers on information boards throughout campus
Competition● Backstreet burger
● Stony Brook Campus Dining
● Off campus dining
Investing● Investing will mainly come from the the personal
savings of the founders○ $35,000 of pooled personal savings of all founders
● More investing will come from friends and family○ $15,000 from friends and family
● The rest will come from kickstarter○ $10,000 goal on kickstarter
● The financial goal is to have $60,000 raised from investments
Three hundred thousand five hundred thousand a million let's have a money shower-Future 2015
"How many millionaires do you know who have become wealthy by investing in savings accounts? I rest my case." - Robert G. Allen
Sourceshttp://www.entrepreneur.com/article/220060
http://www.entrepreneur.com/article/233385
http://www.entrepreneur.com/article/242524
http://openforbusiness.opentable.com/tips/how-much-does-a-food-truck-cost/
Any Questions?Your turn class...